Consumer Racial Profiling: The Shopping While Black Phenomenon

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Shopping While Black Shopping while black (SWB) is also known as consumer racial profiling. This commonly involves a black customer being closely monitored or watched by an employee or security guard who believes that they are stealing. SWB also involves being denied store access, being refused service, use of ethnic slurs, being searched, having purchases limit, being charged a higher price, or being asked more hard questions on applications. Consumer racial profiling occurs in many retail environments including grocery stores, clothing shops, department stores and office supply shops, and companies accused of consumer racial profiling have included Eddie Bauer, Office Max, Wal-Mart, Sears, Dillard's, Macy's and Home Depot. Is this a problem? …show more content…

It is definitely a problem in America. Me being not only a woman but a black women in this society I see this kind of racism on daily. It is a sign of disrespect to ever it happens to. When you racial profile someone you are basically telling them they are not worthy enough to be in that store or cannot afford to be there. According to legal scholar, Regina Austin: “There can hardly be a black person in America who has not been denied entry to a store closely watched snubbed questioned about her or his ability to pay for an item or stopped and detained for shoplifting.”[“A Nation of Thieves:” Securing Black People’s Right to Shop and to Sell in White America, Utah Law Review, 1994]. Ms. Austin has some truth to her words because majority of non-Caucasian people have never been racially profiled before in any way. Whereas in 2013 Oprah Winfrey one of the most known African American women was told by a white clerk that she could not afford a $38,000 Tom Ford purse. Apparently she was SWB so the lady did not see that she was a millionaire talk show hostess, but some random black lady that looked like she couldn’t afford anything in their store. I have firsthand experienced consumer racial profiling in my local Dillard’s where I was shopping for a gift to give myself for a graduation gift. I noticed after five minutes of walking around and looking at clothing that there was a lady falling me, and at first I thought nothing of it but then every time I turned around she was right there. It was when I see a Michael Kors purse and picked it up to purchase the same lady that had been following me tells me that I cannot touch the merchandise. I thought nothing of it at first because I thought that maybe you had to tell the sell clerk that you wanted to purchase the item then they would get it for you, but then I notcice that a older lady is picking up and replacing purses back onto the

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