Quickflix is a DVD rental company, as it said, it is the leading online DVD rental operator in Australia. It allows members to select DVDs from an online library of movie, TV series and music titles and have them delivered through the mail. Members pay a monthly fee regardless of how many DVDs they rent or how long they keep each title. Here is the website www.quickflix.com.au
What assets might an attacker want to acquire from this target?
Physical Goods
As a DVD rental company, the most valuable assets of Quickflix are its physical goods, the DVDs. These plastic chips are storing in Quickflix's warehouse, and will be delivered by POST once it has been put on the list.
Service Availability
The other kind of assets is the service availability. This can be seperated into two aspect.
The first one is the safety of Quickflix's website. Generally, all interaction between Quickflix and renters takes place through the company's website. Once the website is down, all services to users become unavailable. They can not sign up, or browse and order DVD anymore. If that really happy, the lost could be huge. Another possibility is running out of inventory. Imaging that all copies of some heat movies being rent out and no spare one available. This will strike the confident of users to the company and may lead to a losing of customers.
Customer Information
Users information on Quickflix could be the assets wanted by an attacker.Membership System is implemented on Quickflix, users need to become a member before enjoying the DVD rental services. When new user signing up, personal information such as name, address, and creditcard details will be required by registration system. That suggests the company may probably storing ...
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...//www.selfseo.com/
Method: Google searching
Information 5: May be the email address of administrator of quickflix. simon@quickflix.com.au
Source: http://www.who.is/website-information/quickflix.com.au
Method: Google searching
Information 6: Vulnerability analysis report of quickflix
Web Server Uses Plain-Text Form Based Authentication
Web Server Internal IP Address/Internal Network Name Disclosure Vulnerability
AutoComplete Attribute Not Disabled for Password in Form Based Authentication
Web Server Internal IP Address/Internal Network Name Disclosure Vulnerability
AutoComplete Attribute Not Disabled for Password in Form Based Authentication
SSL Certificate - Subject Common Name Does Not Match Server FQDN
Works Cited
https://freescan3.qualys.com/report.php?hemna=QdzkWSgNlJvVvTj5Mq%2FA6zPB%2Bikgp%2BYX8zRwRwpgokH5EG8Ignv3KA%3D%3D
It is apparent that with Redbox's strong financial position in the marketplace it will be difficult, but not impossible for other kiosks movie rentals to appear.
Most DVDs employ a method of encryption called Content Scrambling System (CSS). With CSS, each encrypted DVD contains a key that is used along with a key in the player in order to decrypt the contents of the DVD. The DVD Copy Control Association (DVDCCA), the CSS license holder, issues the key in the DVD player to licensed manufacturers of DVD players [2]. DeCSS uses a valid but unlicensed key to decrypt the DVD content.
The movie rentals need to be cheap – less than three dollars a day with a maximum charge limit – and the business should offer promotions such as coupon codes and a membership. Redbox is very courteous with its pricing by only charging $1.25 a day. The business also enforces a maximum charge limit that prevents a consumer from paying endlessly for a DVD that has been lost or merely neglected by procrastination. As far as promotions go, Redbox has Play Pass which rewards its loyal customers with points that build towards receiving free movie rentals and also spontaneously gifts the members with coupon codes or free points. They also offer promotional codes for those who are new to the business or for those that are returning but simply do not wish to join Play
Blockbuster’s strength has been great service, family values, and moderate pricing as opposed to East Coast Video. However, they are a fairly new company. Video City’s strategy is to control the adult film rental category and attract loyalty within these customers. Their website, however, offers only the sale of videos and does not provide information about the company’s history whereas Blockbuster takes pride in their socially responsible efforts. It’s very hard to avoid Blockbuster because of the availability of products, service, and convenience.
The movie rental industry is now moving from just DVD’s and getting into the streaming and movies on demand system which makes them to be marketable and have a firm corporate survival with profit maximization. By saying this, I believe this industry is a good industry to enter into using the right strategies to gain competitive advantage. With the use of business intelligence via effective CRM, the needs and preference of customers can be identified and capitalized on. This would enable movie rental industry to move from into a competitive advantage position by making available what customers are actually calling for and not what they think is good for the customers. An example would be the streaming of movies directly into customer homes which enables their service to be customer driven.
? Charging a monthly fee for unlimited rentals, Netflix eliminates due dates and late fees, as well as eliminating the long lines of a brick and mortar store.
The characteristics of a service are intangible, inseparable, perishable, heterogeneous and lack ownership. The marketing mix of a service is not perceptible and as the features of a service is distinctive to the features of a product, it has additional elements which are process, people and physical evidence.
Netflix first grabbed the attention of many customers when, unlike the local video rental store, they eliminated due dates and late fees charged by traditional video rental stores. The Netflix model allows customers to pay a monthly subscription fee for which they receive as many movies as they want in a month. The subscribers order DVD’s via the firms website and delivered through the United States Postal Service. Subscribers keep the movie as long as they want and when finished return it to Netflix in a postage paid envelop.
Reed Hastings, co-founder of Netflix headquartered in Los Gatos, CA, began the company’s operations in 1997 after receiving an enormous late charge from a movie rental he returned long overdue. However, Hastings had the desire to be different than traditional movie outlets; whereas, customers had to drive to the location, pay a certain amount for each movie they rented, and were given a deadline in which to return the movie. Instead of using a method established by other video markets “to attract customers to a retail location, Netflix offered home delivery of DVDs through the mail” which eventually led to a booming business towards streaming forms of entertainment (Shih, Kaufman, & Spinola, 2009, p. 3). Today, Netflix exists along with several competitors; however, offers the most streaming content available for viewing, and continues to grow its subscriber base both domestically and globally. Although, direct and indirect competitors, acquisition costs, and several barriers present a financial threat for Netflix, the company has managed to grow with the acclamation of partnerships, expand to international territories, and vastly increase its price in shares of stock.
In today’s technology boom, the new waves of doing business have transformed the way people shop and live. The same happened the way people access personal entertainment. With Internet, people can stream movie online without have to go theater, or the rental movie box.
Disney’s Miramax films decided to make twelve movies which people will be able to see on pay-per-view downloads through SightSound.com. Miramax is the first major studio to show full-length movies on-line. They have decided to show twelve movies but they feel this could catch on and have potential to expand. Miramax feels the time is right, they are trying to get ahead of other film companies. Miramax feels that showing movies on the Internet will bring in new audiences. The big concern with web movies is piracy Hower Antipiracy technology is becoming much more reliable. SighSound.com will use Microsoft’s digital rights-management system with encryption technology. Users will be able to download the Miramax titles; the user can view them for 24 hours before they disappear from the hard drive. Miramax has not yet come up with a price for the movies. The movies have not yet been decided either but most likely there will be movies out on home video.
The second component is reliability, it relates to products and services being available to customers any time they want to use it. This includes things such as on-time operation and opening hours, including public holidays. As well as bookings being free of errors and the level of service provided be consistent among staff and at all times of the day, every day. Being reliable is of significance to customers it accounts for a lot of their expectations when dealing with a company. Being unavailable to customers reads to them that their time is not
In the tangible section, there is a strong presence of financial, technical, and physical resources.
The research topic chosen for this study is based on Digital Rights Management (DRM) and how it affects the stakeholders involved in digital purchases e.g. the content provider, the consumer etc. Current technologies and future trends in the areas of digital copyright security are also avenues of research that are pertinent to the topic.
Intangibility distinguishes between services and goods. Unlike goods, services have no physical attributes that can be used by the consumers to make judgment. Therefore, the customers cannot imagine what would they get from a particular service. The customers might think of the possible risks that they would encounter if they buy the service. Hence, the service provider must consider enhancing their marketing strategy to convince the customers about their services and reduced the perceived risks.