Destination Queenstown have set five destination objectives for 2015-2018 in order for Queenstown to be committed to growing value to the tourism industry in the region by working together for the long term benefits. Queenstown 's destination objectives are:
World-class distribution outputs
Regional Leadership
Stakeholder Engagement
Core business
Brand positioning
World-class distribution outputs
Queenstown is aiming to benchmark themselves against the best examples from around the world. Currently they have 4 distribution channels which are consumer, marketing & communications, travel trade and business events. They are trying to campaign themselves to the best of their abilities in order to gain more of a positive image themselves
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It is the main reason why international visitors come to Queenstown so it is important that it is well maintained due to the fact that it forms the basis for thousands of tourism businesses. Queenstown 's natural attractions and adventure activities are valued here and overseas. Their national parks throughout the region are apart of the countries heritage and stand out on an international scale. Another strength Queenstown holds is the proximity it has to everything. Being surrounded by water, mountains and beautiful national parks makes it an all round stunning destination. Whether it be the surrounding lakes or the ski fields you are wanting, it can all be done in one day due to the fact it is such a small region. Weaknesses
One weakness Destination Queenstown is face with is the lack of infrastructure in the area. Queenstown is currently under a lot of pressure with the lack of accommodation compared to the amount of jobs they need to be filled. Currently, there is a lot of construction happening within the town to try and keep up with the demand for facilities due to the fact Queenstown is growing more popular each year as a tourist destination which is proven in the statistics from 2013 compared with 2014 as the overall occupancy rate rose from 35.6 percent to 40.7 percent in
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For Destination Queenstown to achieve these objectives they have set key goals which are SMART. They want to be able to strengthen the unique elements of the lifestyles and environment in both positioning and product development. By starting to offer deals and cheaper rates within the shoulder seasons they hope to entice more visitors. Just recently they have launched the Autumn domestic campaign which is promoting Queenstown as a unique and stunning place for Kiwis to recharge ahead of the winter months and it highlighed the resort’s unique autumn experience, centred around a ‘rejuvenating pre-winter escape’. The campaign was designed to motivate and inspire New Zealanders to embrace the energy and experience Queenstown offers in autumn with a revitalising autumn break - combining indulgence of the body and soul with the breath taking beauty of the region. Another campaign they held was an Australian spring campaign aimed at Sydney, Brisbane, Melbourne and Gold Coast called the "Sick day Stow away". It was a marketing campaign encouraging the Australians to stow away to Queenstown for a spring break. It was designed to encourage trans-Tasman visitors to make the most of fantastic spring skiing conditions and the huge range of activities on offer in
The number visiting has increased with the completion of the new A55 Expressway, which reduced the travelling time from Liverpool to Betws-y-Coed to less than one hour, thus meaning an increase in day visitors who are looking for a tranquil break from their bustling urban lives. The A55 Express... ... middle of paper ... ... -y-Coed To determine visitor opinion on the drawbacks of tourism in Betws-y-Coed, and also how successful the honeypot is at controlling tourism. I asked five visitors the following two questions, "What problems do you feel tourism brings to the area?"
The holiday weekends, e.g. the 4th of July celebration should be specially marketed, using media advertising, including different store promotional activities with an aim to increase higher percentage of Kingsford’s annual sales.
In conclusion, Vermont has a wide assortment of natural, cultural, and historical attractions that are certain to appeal to visitors of any age. Because of this fact, Vermont is without a doubt one of the finest travel destinations in the entire United States.
Tourism impacts can be generally classified into seven categories with each having both positive and negative impacts. These impacts include; economic, environmental, social and cultural, crowding and congestion, taxes, and community attitude. It is essential for a balance on array of impacts that may either positively or negatively affect the resident communities. Different groups are concerned about different tourism impacts that affect them in one way or another. Tourism’s benefits can be increased by use of specific plans and actions. These can also lead to decrease in the gravity of negative impacts. Communities will not experience every impact but instead this will depend on particular natural resources, development, or spatial patterns (Glen 1999).
First, Denali National Park and Preserve is considered as one of the most famous destinations in the world. There are some reasons why people choose to go there. To be specific, people are amazed by the wonderful natural beauty of Denali National Park. Each season has its own attraction: Visitors can observe the canvas in autumn, enjoy the beauty of the giant glaciers in winter, the flowers bloom
The Management of Tourism at Hengistbury Head Introduction = == == == ==
Hudman, L. E., & Jackson, R. H. (2003). Geography of travel & tourism. Clifton Park, NY: Thomson.
If you’ve ever been to a national park, you will probably remember the experience for the rest of your life. But what is it that makes you remember that experience? Is it the sights, or the landmarks, or the history behind the park? Well I believe that Glacier Bay national park in Alaska is the most beautiful because of all of these reasons. The sights are breath taking; the tidewater glaciers are spectacular; and the history behind the park is intriguing. The Grand Canyon is beautiful, but are their kayaking trips or whales in it? Does Yellowstone have a history dating back to the Ice Age?
... night parties and romantic escapade. The incredible restaurants on the beaches are stunning and present not only good food but a splendid setting to enjoy the most beautiful sunset. Besides restaurants, the bars on these beaches are perfect for youngsters and couples to enjoy the liveliest and zealous nightlife in Caribbean region for which, the isle is globally famous.
Beaches that are more than a mile long, with a combined distance of over 100 miles, with many coast guard towers, light houses and lots of history (Plan). These traits explain the Outer Banks of North Carolina. Visitors go the Outer Banks for many reasons, some of the visitors have their weddings on the beaches, others may want to come and lay by the beach, and the rest come for the fishing and boating. The Outer Banks hold a big section of American naval history. The Outer Banks is a very famous place that many people visit and that holds a important part of American history.
...as the locals and showcase path breaking and latest innovation to the older principle of science and inventions. The Canadian National Exhibition is the oldest annual fair of the world and held at Exhibition Place. The Toronto International Film Festival is a major crowd puller in the Yorkville neighborhood. The Distillery District, Queen West, Harbour front, the Entertainment District, Financial District and St. Lawrence Market is always thronged with curious tourist and locals. Eaton Centre is one of the most favored shopping destinations of North America. The GreekTown on the Danforth attracts huge crowd during the annual “Taste of Danforth” festival and is famous for the highest concentrations of restaurants per kilometer in the world. The Unique cultural fusion coupled with rich historic heritages make Toronto one of the most sought after cities of the world.
In 2013-14 Tauranga had 83 voyage calls, 25 vessels entering with 83 port days in total. They also had 100 unique passengers and 149,000 passenger port days. Tauranga has established itself as a go-to destination for cruise passengers, with its natural beauty and friendly locals it is not hard to see why. Over the years, Tauranga’s cruise tourism has changed from the 2013-14 statistics, the amount of voyage calls this year has gone down but the amount of unique passengers has gone up to 160,100.
Many of the services/products that Bay of Islands offers could easily be offered by other destinations in New Zealand or even abroad. What distinguishes Bay of Islands is that they were first to the market with this type of nature and culture-based tourism product in New Zealand. This is a simple rule of business and it applies greatly in the case of New Zealand. Bay of Islands has managed to carve out some sort of niche product for itself in the north of New Zealand. It is seen as the exemplar of the natural, adventure and heritage product that New Zealand has to offer.
The following report provides an accurate and informative overview of the nature of tourism, its history and growth, the structure of the New Zealand industry and the impact of tourism from a New Zealand perspective. The report will draw a conclusion which Highlights area of consideration in tourism planning.
When designing a tourism development plan, the size of the destination should be considered. A destination is defined as a geographical area (city, region, country) that attracts visitors for tourism purposes (leisure, business, volunteer, etc.)