Quantitative Research Methods Essay

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MNG03048 Quantitative Research Methods

Assignment 1

Question 1
Define business research and describe its task.
Business research is the application of the scientific method in searching for the truth about business phenomena Reference (Zikmund et al., 2013). Business research encompasses a series of interrelated activities such as defining 1] business strength, weaknesses, opportunities, threats, 2] generating and evaluating alternative solutions for remedial action, and 3] overseeing organizational performance. In order to implement a business research in a professional manner, the researcher must able to delineate and comprehend the research problem precisely, select the appropriate the research design to search and collect information objectively and precisely, analyzing data, and communicating the findings and their implications.

Business research can be further classified into applied business research and basic business research (Zikmund et al., 2013). Applied business research is conducted to solve a specific business problem faced by a typical business entity. For instance, the top management of Hong Kong’s McDonald might be interested to explore the feasibility of adding rice fun bowl in their menu to boost up sales. Basic business research is conducted without any pre-set objective in mind, and it is not launch to solve a specific business problem faced by a typical business entity. It attempts to enhance our exiting knowledge and is not aimed at tacking a particular problem. For instance, the human resources manager might be interested in explore the relationship between absenteeism and staff turnover. Basic research can be used to test the validity of a theory (for instance, agency theory) and its application t...

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...ewin, K. (1952). Field theory in social science: Selected theoretical papers by Kurt Lewin. London: Tavistock.

4. Oxford University (2013). What is Plagiarism?
Available at: http://www.ox.ac.uk/students/academic/goodpractice/about/ Access in 23rd March 2014.

5. The World Bank (2011), What is Social Capital? http://web.worldbank.org/WBSITE/EXTERNAL/TOPICS/EXTSOCIALDEVELOPMENT/EXTTSOCIALCAPITAL/0,,contentMDK:20185164~menuPK:418217~pagePK:148956~piPK:216618~theSitePK:401015,00.html Access in 23rd March 2014

6. Wasserman, Stanley; Faust, Katherine (1994). "Social Network Analysis in the Social and Behavioral Sciences". Social Network Analysis: Methods and Applications. Cambridge University Press. pp. 1–27. ISBN 9780521387071.

7. Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2013). Business Research methods (9th ed.). Mason, OH: South-Western.

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