Understanding and Interpreting Data: Quantitative vs Qualitative Analysis

Task 3

There are two techniques that can be used to understand and interpret the data in a research proposal. These two technique are quantitative and qualitative analyses; it is important for the researcher to understand the difference between both techniques.

Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. Qualitative Research is also used to uncover trends in thought and opinions, and dive deeper into the problem.

Quantitative Research is used to quantify the problem by way of generating numerical data or data that can be transformed

It also sues strategies of inquiry such as narratives, phenomenologist, ethnographies, grounded theory studies, or case studies. The researcher collects open-ended, emerging data with the primary intent of developing themes from the

The research analyses take into consideration the forecasting and trend of the market, therefore the researcher would have to look at the changes in the market.

3.2 Evaluate techniques for use with qualitative data in a research proposal

Quantitative methodologies - involves those methodologies, such as closed surveys structured interviews and sociograms (diagrammatic representations of interactions between individuals) which enable data (concrete or conceptual) to be collected, measured and compared with a standard, in addition, the Quantitative research does not have to be presented into a numerical form.

Qualitative data - Involves a phenomenological perspective whereby researchers aim to understand report and evaluate the meaning of events for people in particular situations, that is, how their social world is structured by the participants in it.

Observation - This methodology involves watching and recording behaviors within a clearly defined area. The researcher plays the role of passive observer and is, therefore, outside the action/s being observed and