According to Bryman and Bell (2015), a research strategy is “a general orientation to the conduct of business research” (p. 37). Researchers distinguish between a qualitative, quantitative, and mixed methods research. While qualitative research focuses on understanding texts and words and usually applies an inductive approach, quantitative data aims at measuring numerical and statistical data and typically follows a deductive approach (Bryman & Bell, 2015, pp. 37–38). A mixed methods research combines qualitative and quantitative research strategy, where either one of the two strategies is prioritised over the other or have the same status (Bryman & Bell, 2015, pp. 643–645).
The “[r]esearch designs are types of inquiry within qualitative, quantitative, and mixed methods approaches that provide specific direction for procedures in a research design” (Creswell, 2014, p. 12). Following Bryman (2012, p. 45), the literature differentiates between the five research designs: experimental, cross-sectional, longitudinal, case study, and comparative.
“[A] research method or research methods are needed to collect data” (Bryman, 2012, p. 46). Examples for research methods are content analysis, focus groups, structured interviews, self-completion …show more content…
Contrary to unstructured interviews, structured interviews are inflexible as each interviewee receives the same questions, which are arranged in a pre-set order (Miles & Gilbert, 2005, p. 65). Semi-structured interviews are kind of a mixed of the first two types; “This form of interviewing has some degree of predetermined order but still ensures flexibility in the way issues are addressed by the informant.” (Dunn 2005, p. 80, as cited in Longhurst, 2010, p. 105). Due to combining the advantages of structured and unstructured interviews, this thesis will apply a semi-structured interview
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Different styles of research are employed in research to safeguard that the facts are acquired to permit examiners to find resolution to the principal queries for the study correctly, therefore, evading uncertainty ( ). Acquiring relevant proof encompasses stipulating the type of proof mandatory in answering the query. Methodological designs encompass logical complications; therefore, matters of sampling, information gathering methods, and queries are secondary to the type of method used in research. Strategies are often compared with quantitative and qualitative research methods. Research and collective studies are often observed as principal specimens of quantitative research and are evaluated compared to the flaws and strong point of numerical, examination, and quantitative research methods ( ).
Research methodology is analogous to a kaleidoscope (Cunningham, 2000). Just as a kaleidoscope reveals different shapes and colours of objects to the viewer depending on the angle at which it is held, a methodology provides different observations on phenomena for the researcher depending on how it is employed and implemented.
Social research is changing and opening its doors towards methodological strategies that are more open minded. These new strategies are becoming useful aides in scientific enhancement of knowledge. While research methodologies are evolving, there still exists hostility between research methods such as qualitative research, quantitative research, and mixed methods (Johnson & Christensen, 2008).
The term methods refers to the ways in which researchers collect data to build their argument. All empirical research, regardless of whether it is considered to be qualitative (QUAL), quantitative (QUAN), or both, as in mixed mode research (MMR), include a discussion of research methodology (Schensul, 2008b). Most qualitative research refer to the constituent components of research methodology; guiding paradigms, aspects of research design, definitions of terminology, methods of data collection, and analysis and dissemination. Theory is extremely important in providing the initial arguments for the study, framing its formative conceptual model, and guiding directions in data collection and
In the previous chapters I discussed the problem of the lack of healthy eating promotion programs in schools are leaving parents and students uneducated about how to purchase healthy items which is leading to childhood obesity. I also discussed how the problem is being addressed, as well as the theory of social constructionism. In this chapter, I will discuss the specific methodology I plan to use and the three different types of data collection I plan to employ to carry out my study. This study will use a qualitative approach to study and address the issue of the lack of healthy eating promotion in schools. The three types of data collection I plan to use are: direct observation, focus groups and a questionnaire. These methods will be clarified later in this chapter.
In order to effectively address a proposed research’s problem or research question(s), the researcher adopt a wide range of qualitative and quantitative mythologies (Berndtsson, Hansson, Olsson, & Lundell 2008). Some of these methodologies include interviews (Jones 1985), questionnaires, and surveys (Dawson 2009). Various qualitative and quantitative methodologies have distinct advantages and limitations which can be optimized if researchers correctly identify the most appropriate method for collecting a particular type of data.
The study will be inductive in nature. Unlike the deductive approach, the inductive approach involves the researcher generating theories, concepts and themes form the retrieved data. In other words, the researcher will have to look for the specific prototypes and patterns from the data collected and hence come up with their explanations. Basing on this philosophical approach, it is difficult to develop hypotheses at the start of the research. Thus, it is only through the pattern regularities between variables that the researcher can be able to generate theory and hence, make conclusions. The inductive approach is always associated with qualitative methods. Hence, qualitative methods will be at play in the study. The qualitative research approach
This essay is going to critically discuss the advantages and disadvantages of using surveys and questionnaires as a method of Socio-Legal research. When conducting socio-legal research, a number of methods can be used to collect useful information.
Qualitative and Quantitative study designs both can be beneficial in research design. They both provide valuable options for researchers in the field. These techniques can either be used separately in a research study or they can be combined to achieve maximum information. This paper will define the terms qualitative and quantitative; describe the similarities and differences between each; discuss how qualitative and/or quantitative research designs or techniques could be used in the evaluation of my proposed research; and discuss why linking analysis to study design is important.
Deductive approach will be used. Deductive as explained by Saunders and Lewis (2012, p. 108) it is an approach “which involves the testing of a theoretical proposition by using a research strategy designed to perform this test.” Moreover, we add that the research question should be defined while using general theory that exists already. (Saunders and Lewis 2012, p.108). Perhaps, deductive approach gives us the possibility to understand the theories that are currently established and raise questions or hypothesis to achieve any required further research. Saunders et al. (2012, p. 145) further explains that the hypotheses can be directly linked and formed from a theory or theories. Furthermore, deductive approach
The researcher conducted the research using the quantitative method. According to Babbie (2010), quantitative research method is used in research studies to determine the relationship between an independent variable and an independent variable. Quantitative method was necessary for this research because this type of research required a method that identified this research clearly with independent and dependent variables. Quantitative research was used in this research to examine person of interest misidentifications in America.
The Importance and Appropriateness of Utilizing Different Methodologies for Research. Introduction The process of research entails the logical as well as systematic search for useful data and information with regard to a specific topic (Jha, 2008). It is also comprised of the investigation of the best, most cost effective and appropriate solutions to both social and scientific issues, following an objective and logical analysis. Jha, (2008) defines research as the search for knowledge and the discovery of the truth. During this process, the data can be gathered from a wide pool of sources among them interviews, books, nature among others.The data can then be analyzed with the appropriate data analysis tools, so as to report the findings
Its various forms includes online or mobile survey, paper questionnaire, email poll, etc (Wyse, 2011). Examples of quantitative research can be survey about how much money people spend for vegetables each week or what are the most way to learn English in Korea. The advantage of quantitative research is it can help the researchers to collect information quickly and objectively. There are lots of information that might be collected through this method so the researchers can have the big overview of the issue or topic .Moreover, the data based on number so it is easy to analyze and place together into a form or chart. Nevertheless, the information will not be in-depth and hard to manage targeted information researchers wants. Quantitative method plays the important role in doing research, indeed most business have used quantitative research such as market size, demographics, client inclinations, etc to make decisions. (Jones,