According Table 1.1, the target value of High Quality of Material is most important choice for the customer when they want to purchase new car. We have done a survey form to examine the customer feedback on the service quality of Naza KIA Showroom Sungai Pinang. From the customer feedback showed that the mostly customers more prefer to the car body’s design (include External and Internal of car) besides is the car stability and safety aspect. After that, the car price and future maintenance cost also is to let the customers are notable. Performance of the car engine and fuel economy of the car is the same preferred condition for the customers when they choose the car. Lastly is the public review on the car looks like not well important for the customers’ choices. Through analysis and customer feedback, we know that the mostly customers of Naza KIA Showroom Sungai Pinang is Chinese Male, their age group around 26 to 35 years old. This type of customers is quite more bought the KIA car comparing with others type of customer. The car features are very attracted such as the new model Kia car has six airbags. Therefore the car user has a safety guarantee. As to fulfil the global requirement, the car of Kia was launched high technology like “Push the button” feature, reverse camera, shift lock gear and fuel assist system to prevent sliding. However, there have some disadvantage of Kia car are not quite fuel economy and don’t have hybrid system car at local place According the personal opinion of the Kia salesman whose is the Kia user, he thinks that the body design of car is very important besides need to balance with performance and safety. The cars of Kia are emphasis safety more than their profit. Penang people prefer new things an... ... middle of paper ... ...for a very long time, so many customers seem like feel quite not satisfied on this department. For my opinion, I think that they should train more workers who work at service maintenances department. Efficiency of work at this apartment quite low maybe is the causes of the shorthanded. Therefore it will let customer wait for a very long time. I suggest that the company should not only pay attention to the service attitude of salesman, also need to strengthen the service attitude training of worker of the service maintenances. Moreover, company Kia should improve their public review on their car. Although nowadays the reputation of Kia car is not so famous at Malaysia, but the popularity of Kia car company were very strong at others foreign country. Therefore, the Kia company needs to do more advertisement for promote their car to gain the visibility of the company.
Consumer Reports is held in the highest regard when it comes to their testing integrity, and the results of their automobile tests are as close to doing it yourself as you can find. Every year, the magazine buys cars anonymously and brings them to their testing center in Connecticut to put the vehicles through their paces, and judges them on their performance. A large portion of their testing is performed with innovative new technologies, while others are judged by a panel of independent industry experts. After nearly 50 tests and thousands of miles being driven in each vehicle, their unbiased findings are then released to the public. Some of the most important factors to consider when buying a vehicle are reliability, safety, economy, and overall value. To better understand how each of these data points is quantified and pre...
Getting a car is an intricate process as there are so many factors to consider. Factors that can be daunting if proper research of the vehicle are not done. Everyone wants to make the most of what they pay for and wants to make sure that his or her car is of the best quality. There are a quite few makes of cars available with quality guaranteed but two of the major would be the American and Japanese made cars. Both are excellent car builders and provide good fuel efficiency vehicles that are cost efficient. However, there are some facts and details that can influence buyers to choose one make over the other, this includes: performance, reliability, and resale value.
The issue of whether customers should buy FWD and RWD cars is complex and controversial. Different people hold different ideas due to their drive experience and consumers attitudes. On one hand, lots of people believe that only RWD cars represent Luxury and high-performance. On the other hand, the car made on FWD are much cheaper and popular. However, most of customers are blind and ignorant on it. Many of them don’t even know the automobile layout of their sedan after use it for decades.
It is no doubt that automobiles have become a way of life in the current society besides the transport sector contributing immensely to the economic growth of every cou...
Nowadays, along with the development and increase of economical level, the automobile has become an essential and important transport. Also, it leads to another problem: traffic accident. Over the last century, there were more crashes in U.S than the number of the wars that Americans have been through. Therefore, people started to notice that they need the automobile safety to protect themselves. Over the last 100 years, the automobile safety has changed a lot to give out the best protection that we’re using today. Below are 3 major features: safety glass, air bag and seat belt.
Over the years, cars have advanced from a very basic and functional piece of technology to a high speed and intelligent set of interrelated components. Cars play a big part in our world and have changed a lot over the years.
The American automobile manufacturers understand that customers’ needs have to be the priority and so make what they think will satisfy the purchasing public. Americans seems to like heavy and sophisticated car, that could be the reason these auto industry manufactures such product. According to Investopedia, American loves their cars for everything including going to work and doing businesses and selling them to other parts of the world. Consumer should be immensely comfortable and satisfied with the product manufactured by industry; when consumers are not satisfied, they can make a switch to another company’s product. That is not preferable to such company. That though is the purchasing power of the consumer. Consumers have influence over a brand choice and as well can influence friends to patronize a product, which is why consumer satisfaction cannot be downplayed by manufacturers. However, not everybody appreciate this production of the American automobile industry because of the fuel and combustion engine which they argue pollute the environment and result in so many diseases and death.
The importance of the customer and satisfying their needs is crucial to a firm’s cash flow and survival. In today’s ultra-competitive society, failing to acknowledge consumer desires and trends can ultimately lead a firm to
Introduction Effectively integrating information technology (IT) into an organization’s business processes is critical if the organization wants to increase productivity and remain profitable. IT includes items such as the systems software, application software, computer hardware, and the networks and databases that help manage the organization’s information. When implementing quality standards and processes that are forever changing in the IT world, organizations must balance these changes while continuing to rapidly implement new systems technologies in order to stay competitive. Quality improvements in IT delivery and service support can be improved by measuring and tracking user satisfaction, integration and flexibility early on in the decision process and reinforcing them throughout the review process. Adhering to quality management best practices means ensuring that quality standards are strictly enforced and entrenched into the organization’s philosophy.
...ough quality or enough service, satisfaction will result. However, we have evidence to support that quality and service alone can not produce recurrent satisfaction. Satisfaction is a distinct and separate issue.
For all these features any car can still crash so this report aims to make you more aware of the safety aspects of modern cars and what role they play in driving.
Since the invention of the Ford’s Model T, the modern automobile industry has been manufacturing affordable automobiles for everyone in the U.S. The age of design of cars boomed as people started to demand more customization of their cars (Model T only came black). This began the shift from manufacturing-driven automobile to a more design-driven automobile.
Quality is a word which has been used for a very long time, lots of books have been written about it, and many of the world scientists have defined it in many different ways. In this research paper, I will emphasis on the Quality Management System, why is it important? What is it used for? What is the importance of having a Quality Management System? Many people think implementing QMS costs a lot and all the benefit is a piece of a paper which say that your company is certified in having QMS so you can only hang this picture or certificate on the wall and tell your smart customer that you have it. In fact, no blames on them, they have not used this system yet, they do not know that this system save a lot and a lot of money for companies. They do not know that this system create a dynamic motion within the companies so everyone know what he/she is doing, everybody understands his/her role, and everyone can feel being an important part of the process then everybody can work towards a clear and unified target. However, having a lot of benefits requires a reasonable cost and in the same time it worth. There are several organization which are concerned and involved in this issue, those organizations have produced a unified standards and those standards have its requirements. The International Standardization Organization which located in Switzerland which have a contribution of 157 countries have produced a standard which is concerned about the QMS.
Consumers are concerned not only about a product breaking down but also about the time before service is restored, the timeliness with which service appointments are kept, the nature of dealings with service personnel, and the frequency with which service calls or repairs fail to correct outstanding problems. In those cases where problems are not immediately resolved and complaints are filed, a company’s complaint-handling procedures are also likely to affect customers’ ultimate evaluation of product and service quality.
Our company are facing customer service problem now. Customer service defined as the process to ensure customer satisfaction with a product or service, and it is an important part of maintaining ongoing customer relationships that are key to continuing revenue (Investopedia, n.d.). We have received many customer complaints about the attitude of our staff. Customers commented the promoter always stand at a corner and do not serve them. When customers asked some information about the product, the promoter gave stand-offish attitude.