There are two types of research that can be conducted in research studies, these are qualitative and quantitative (Newman, 2011). Qualitative research is a process that uses detailed oriented methodology that tries to achieve a profound knowledge or understanding of specific incident and circumstance, wh...
Mack, N., Woodsong, C., MacQueen, K., Guest, G., & Namey, E. (2005). Qualitative research methods: A data collector’s field guide. Retrieved from http://www.fhi.org
Within scientific research there is always a strong debate between those that prefer quantitative methods and those who prefer qualitative ones. proponents of quantitative methods have built the standards in experimental research and in researches performed on a large number of subjects and which use sampling criteria and statistical analysis techniques. On the other side, the qualitative method uses procedures of qualitative nature both at the level of collecting the data as well as the level of analyzing them (Tagliapietra, Trifan, Raineri & Lis, 2009). The gathering data procedures include: interviews, group discussions, observations, journals; while the analysis procedures include coding, categorizations and systematic confrontation between the categories and their dimensions. Such research is often defined as an explorative one, opposite to “classical” scientific research aiming to confirm / disconfirm initial hypothesis. Among the qualitative methods used in the scientific research we can list: Focus Group, Speech Analysis, Conversation Analysis, Grounded Theory and Phenomenological Interpretative Analysis (Tagliapietra, Trifan, Raineri & Lis, 2009).
Qualitative and quantitative methods allow researchers to investigate, explore and inquire the nature of the phenomenon being studied. It is important that the researcher develops a clear understanding of the problem and design a plan to investigate it (Cresswell, 1998, para. 1). There are a variety of research methods; nevertheless, it is important to consider which research method is appropriate for the study. Qualitative research focuses on human experiences while quantitative research relies on numbers, measurements, and testing. Nevertheless, qualitative and quantitative methods use similar approaches to conduct research and collect data. For example, observations and interviews are approaches used in both research designs; however, the approaches are used and viewed otherwise. This will be discussed later in the paper.
Quantitative and Qualitative are two different forms of research that complement each other either from a numerical standpoint or a descriptive one. Quantitative research comes from a numerical perspective and qualitative research comes from more of a descriptive perspective, though they cannot be described with these specific terms, they need to be elaborated on to get more of an overall understanding.
Qualitative research is a method of inquiry appropriated in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts (Denzin, Norman, Lincoln & Yvonna . 2005).
Thematic analysis is espoused to be the foundational approach to qualitative analysis and methods (Saunders et al., 2016 as stated in Braun and Clarke, 2006: 78) and it is a useful method used to identify and analyse the order and patterns of qualitative data (Attride-Stirling, 2001). Qualitative research method depicts the correlation that exists between data and events, creating the pictorial representation of what one thinks a given data says (Saunders et al., 2016). They also opined that, qualitative data analysis is cogent, interactive and iterative. Also, Joana and Jill (2011) and Saunders et al (2016) postulate that, qualitative research brings meanings from words and images as opposed to numbers. However, despite its robustness and rigour of its application, it is skewed more to the interpretivist ideologies since researchers draw conclusion from participants and the hypothesis being forecasted (Joana and Jill, 2011; Saunders et al., 2016).
Quantitative and qualitative research are two methods to gather and synthesize data. When discussing these two research methods, one might ask what are the differences? If so, this paper answers the questions surrounding the differences including what the research involves. The purpose of the research can dictate which method would be the most beneficial. Qualitative research is open-ended whereas; quantitative research is more structured. The purpose of this paper is to describe the characteristics of quantitative and qualitative research and the application within an article.
In this paper, I will define quantitative and qualitative research methods and provide examples in the context of social issues which will hopefully provide insight into how this methods are properly applied.
Qualitative research is an approach that attempts to situate an activity that locates the observer in the world by providing the study to occur in their natural setting and by attempting to make sense of, or interpret information (Denzin and Lincoln, 2005). A characteristic of qualitative research is to use a variety of empirical materials such as personal experience, interviews, and questionnaires. It is imperative to understand the task at hand and how to fully carry out the study when using a qualitative research approach in order to find out the information needed. One view of qualitative research is it involves examining individual’s experiences and documenting those experiences in detail (Jones, 2011). By documenting these observations the researcher is ensuring validity in his or her data and giving the correct creditability to those who participated in the study.
Qualitative data analysis is the process of transforming data into information, information into understanding and understanding into knowledge (Davenport & Prusak, 1998). Furthermore, qualitative data analysis can be described as a blend of scientific studies and artistic style to create an innovative product. The research acts as the primary research tool, and must be able to sustain composer throughout the entire study. In addition, the researcher must be able to pay attention to the small details of the study, without losing sight of the big picture of the study (Chenail, 2012).
Qualitative research was designed as a way to be directly connected with the subjects researched. Participant researchers may choose to merely observe and collect data or to be an active participant. Covert participation has the advantage of reducing the “reactive effects” of the social setting or group (Bachman & Schutt, 2012). Most researchers who use the participation method of research will often strike a balance between participation and observation. Through participation, an observer may gain the trust of the research subjects which can provide more fruitful results. Some research may however be unethical or a violation of law. A good researcher should use prudence beforehand when crafting their research design.
Qualitative and Quantitative study designs both can be beneficial in research design. They both provide valuable options for researchers in the field. These techniques can either be used separately in a research study or they can be combined to achieve maximum information. This paper will define the terms qualitative and quantitative; describe the similarities and differences between each; discuss how qualitative and/or quantitative research designs or techniques could be used in the evaluation of my proposed research; and discuss why linking analysis to study design is important.
Qualitative and quantitative researcher’s exhibited conflicting ways of approaching a research. Some researchers prefer qualitative over quantitative and vice-versa. Also, it is common for qualitative and quantitative to be used together in a research. But, both methods when carried out correctly provide good research. Plus, both methods have their own unique differences and characteristics. In this paper I will define three of these characteristics in a quantitative and qualitative research design and discuss and compare their differences. (Smith & Davis, 2010)
This essay intends to compare and contrast the strengths and weaknesses of the quantitative and qualitative approaches to research which addresses young people and bullying using two journal articles. The first article (quantitative) aims to “establish the relationship between recurrent peer victimisation and the onset of reported symptoms of anxiety or depression in the early teen years” (Bond et al. 2001, p. 480) while the second article (qualitative) aims to “investigate the nature of teenage girls’ indirect aggression” (Owens et al. 2000, p. 70).The two articles will be critically compared in terms of research design, methods used, approach to data analysis, reported results and the plausibility and appropriateness of the conclusions and recommendations posed. The aim of this essay is thus to evaluate and assess the methods of social science research currently undertaken in published research.