Qualitative And Quantitative Research Methodology

Research Methodology
Qualitative and Quantitative Research
Qualitative Research
Definition
The word qualitative assumes an emphasis on the qualities of object and on processes and meanings that are not experimentally examined or measured from the point of quantity, amount, depth, or periodicity. Qualitative researchers accent the socially constructed nature of actuality, the close relationship between the researcher and what is studied, and the situational imperatives that shape demands. Researchers look for answers to questions that accent how social experience is created and given meaning. In contrast, quantitative studies stress the dimension and analysis of causal relationships between variables, not processes. Qualitative forms of demand are thought-out by many social and behavioral scientists to be as much a perspective on how to approach investigating a research problem as it is a method. Denzin, Norman. K. and Yvonna S. Lincoln. Handbook of Qualitative Research. 2nd edition. Thousand Oaks, CA: Sage, 2000.
The advantage of conducting qualitative methods is that they produce rich, detailed data that leave the participants' prospects full and provide multiple contexts for

For example, small sample sizes help you explore research problems in a detailed manner. However, small sample sizes destroy opportunities to draw useful generalizations from the findings, or to make wide course advices based upon them. Moreover, as the main instrument of investigation, qualitative researchers are often included in the cultures and experiences of others. However, falling into culture of others increases the opportunity for bias to enter into the way data is collected, interpreted, and reported. Anderson, Claire. “Presenting and Evaluating Qualitative Research.” Denzin, Norman. K. and Yvonna S. Lincoln. Handbook of Qualitative Research. 2nd edition