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Qualitative and quantitative research contrast
Compare and contrast between qualitative and quantitative methods in research
Qualitative and quantitative research contrast
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Discussion Section More often than not, any research study could be divided into two fractions, quantitative and qualitative (Bryman, 2006). It is highly advised, to leverage a mixed method approach to research (Bryman, 2006). A mixed method of study is one, which focuses on both quantitative and qualitative methods. It is established that qualitative methods are more beneficial to establish initial Null hypothesis and quantitative methods are more useful to prove or disprove the first Null hypothesis (Bryman, 2006). The mixed methods approach often combines both the theoretical and technical aspects of qualitative and quantitative approaches (Hesse-Biber, 2010). Researchers feel that this approach is a worthy fit for in-depth interviews, participant observations, and historical reviews (Bryman, 2006). Researchers often utilize a mixed approach as the empirical method to gather data. This manner not only …show more content…
In this method of study, a sample size is established, and individuals are interviewed to collect the data (Hesse-Biber, 2010). Therefore, the researcher is incredibly embroiled in qualitative data collection and analysis (Hesse-Biber, 2010). In certain cases, the data has to be collected directly by observation and inference (Hesse-Biber, 2010). The mock study clarifies the manner in which qualitative studies could be leveraged to analyze the data and formulate constructive recommendations. The various methods of data collection are discussed in the next section. Data collection procedures Data collection methods vary from observations to interviews. As previously mentioned, the methods of data collection compel the presence of the researcher. In numerous instances, the data to be collected is centered on the modus in which the researcher can analyze the data (Bryman, 2006). Hence, the role of the researcher cannot be relegated in a qualitative study.
Mack, N., Woodsong, C., MacQueen, K., Guest, G., & Namey, E. (2005). Qualitative research methods: A data collector’s field guide. Retrieved from http://www.fhi.org
There are two types of research that can be conducted in research studies, these are qualitative and quantitative (Newman, 2011). Qualitative research is a process that uses detailed oriented methodology that tries to achieve a profound knowledge or understanding of specific incident and circumstance, wh...
Qualitative research is an approach that attempts to situate an activity that locates the observer in the world by providing the study to occur in their natural setting and by attempting to make sense of, or interpret information (Denzin and Lincoln, 2005). A characteristic of qualitative research is to use a variety of empirical materials such as personal experience, interviews, and questionnaires. It is imperative to understand the task at hand and how to fully carry out the study when using a qualitative research approach in order to find out the information needed. One view of qualitative research is it involves examining individual’s experiences and documenting those experiences in detail (Jones, 2011). By documenting these observations the researcher is ensuring validity in his or her data and giving the correct creditability to those who participated in the study.
The type of data collection for a qualitative research study depends on the research design. The qualitative design itself originates out of the disciplines and flow throughout the process of research (Creswell, 2014). Creswell (2014) recommends narrative, phenomenology, ethnography, case study, and grounded theory as common qualitative research methods. These were recommended because of they are popular across the social and health and science research studies. Hays and Woods (2011) asserted that selecting a research tradition congruent with one's research orientation and study purpose, and at the same time, infusing it in all phases of qualitative inquiry, is one of the key criterions for trustworthiness of the research results. Hays and Woods (2011) recommends six qualitative research traditions, including ground theory, phenomenology, consensual qualitative research, ethnography, narratology, and participative action research. Indeed, while there are additional qualitative research methods available, scholars have identified these six qualitative traditions consistently or identified them as emerging and common methods of qualitative research (Hays & Woods, 2011).
To fulfill accuracy in this research, the main strategy that is used is the mixed methods, which lies under the post-positivist philosophy. This strategy is mainly the result of the combination of the positivist and the anti-positivist philosophies. In their book Designing and Conducting Mixed Methods Research, Creswell and Plano Clark (2011, p. 5) state that the mixed methods technique “[…] involves philosophical assumptions that guide the direction of the collection and analysis of data and the mixture of qualitative and quantitative data in a single study or series of studies.”
Many companies use quantitative and qualitative methods to evaluate innovative projects. In this paper I will discuss these methods as they relate to UNICEF and their desire to improve their ability to communicate in rural areas where they go to provide disaster relief.
This essay is going to critically discuss the advantages and disadvantages of using surveys and questionnaires as a method of Socio-Legal research. When conducting socio-legal research, a number of methods can be used to collect useful information.
focused on the key qualitative research methods. For each article review, a brief description, guided by Myers (2013), and a critique, guided Pratt (2009), is provided. A summary of the five articles identifying the research method, data collection technique, data analysis approach and critique is provided in Table 1. The narrative review of each article coupled with figures and tables to organize and visualize thoughts (Pratt, 2009) follows the summary table.
In this paper, I will define quantitative and qualitative research methods and provide examples in the context of social issues which will hopefully provide insight into how this methods are properly applied.
….both quantitative and qualitative research are important and useful. The goal of mixed methods research is not to replace either of these approaches but rather to draw from the strengths and minimize the weaknesses of both in single research studies and across studies.
Qualitative and Quantitative study designs both can be beneficial in research design. They both provide valuable options for researchers in the field. These techniques can either be used separately in a research study or they can be combined to achieve maximum information. This paper will define the terms qualitative and quantitative; describe the similarities and differences between each; discuss how qualitative and/or quantitative research designs or techniques could be used in the evaluation of my proposed research; and discuss why linking analysis to study design is important.
It is important that researchers are knowledgeable of the qualitative research methodologies in order to select the most appropriate to investigate their problem of interest, and thereby selecting the most appropriate data collection methods that will aptly produce the richest data for analysis.
Qualitative research was designed as a way to be directly connected with the subjects researched. Participant researchers may choose to merely observe and collect data or to be an active participant. Covert participation has the advantage of reducing the “reactive effects” of the social setting or group (Bachman & Schutt, 2012). Most researchers who use the participation method of research will often strike a balance between participation and observation. Through participation, an observer may gain the trust of the research subjects which can provide more fruitful results. Some research may however be unethical or a violation of law. A good researcher should use prudence beforehand when crafting their research design.
Qualitative data analysis is the process of transforming data into information, information into understanding and understanding into knowledge (Davenport & Prusak, 1998). Furthermore, qualitative data analysis can be described as a blend of scientific studies and artistic style to create an innovative product. The research acts as the primary research tool, and must be able to sustain composer throughout the entire study. In addition, the researcher must be able to pay attention to the small details of the study, without losing sight of the big picture of the study (Chenail, 2012).
Qualitative and quantitative researcher’s exhibited conflicting ways of approaching a research. Some researchers prefer qualitative over quantitative and vice-versa. Also, it is common for qualitative and quantitative to be used together in a research. But, both methods when carried out correctly provide good research. Plus, both methods have their own unique differences and characteristics. In this paper I will define three of these characteristics in a quantitative and qualitative research design and discuss and compare their differences. (Smith & Davis, 2010)