Qualcomm Stadium Essay

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Despite playing in a small market and among the notoriously fickle southern California fan base, the San Diego Chargers have emerged as a fairly successful franchise in the NFL. While the Chargers have certain limitations due to their venue, they ameliorate this in a number of ways, including the cuisine they offer, their tailgating experience, their involvement in the community and the type of players they have on their roster in order to generate and accumulate extensive and sustained relationship capital. Though the Chargers play host to one of the worst stadiums in the NFL, they deliver a solid game day experience for fans. Qualcomm Stadium was constructed in 19671, making it one of the oldest arenas in the league. As a result, San …show more content…

The venue is situated right next to a trolley station, providing a variety of ways for fans to get to the game. The stadium is also located immediately off of the I-10 and I-8 freeways, making it an easy to reach destination. The Chargers further enhance the tailgate experience by providing specialized parking, separating large RV's from the general public while also offering family parking to those patrons who wish to tailgate but don't want to be around alcohol2. In doing so, San Diego enhances a specialized experience for different segments of its audience and thus makes it more likely that a greater number of patrons will be repeat attendees. On game days the Chargers fence off a section of the parking lot for the “Bud Light Power Party”3, where fans can buy a diverse selection of food and drinks at a number of food trucks, listen to live music, watch an NFL game on one of the provided big screens, or avoid the hot weather and go and sit down under an expansive awning and watch any of the NFL games currently airing. Fans can also meet the Charger Girls or visit with and listen to the team's pregame radio broadcast which operates out of the Power Party. Such an event appeals to a

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