4.3. App Failure-Role of Technical details
Most Mobile app developers and vendors failing in effectively communicating the technical details of the app to the end users, which is resulting in much substantial damage to the success of an app. High end games can be efficiently played only on high end mobile devices, but due to the lack of technical details, users would download and try to play the game on non suitable mobile device configurations. Such incompatibility issues would cause the phone to either freeze or crash or respond very slowly.This results in bad reviews from the users and damage is done to the reputation of the app.
Suggested solutions:
All the prerequisites to install an app should be provided in the details of the mobile app which would help users to download the apps suitable and compatible with their devices.Such information would minimize bad performances and negative reviews.
4.4 App failure-Role of marketing
With so many developers building new apps each day, it is becoming extremely difficult to acquire/attract, retain and monetize customers [9]. To develop brand equity and loyalty. Developers and apps are similar to brands which need to be marketed App marketing plays a vital role in the success/failure of a mobile app. Marketing is the means through which most of the customers learn about the app.
Insufficient marketing efforts and marketing strategies will lead to decline in return on investments and hence will result in disappointments and frustrations. 70% of developers are frustrated with the current state of app marketing [9]. Below are some of the factors that cause marketing efforts to fail and suggestions are provided in this efficacious marketing.
Tight Budget: Budget is...
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With the App Store is such a phenomenal success, Mobile apps have become an essential part of the user’s daily life. To obtain success in the current mobile world, merely developing an app is not just enough. Thus, the goal of the developer is to keep an open mind and embrace innovative procedures that can help improve the life cycle (gathering requirements, design, development, testing, and maintenance) of an app while enhancing user satisfaction. New technologies are emerging every day, and hence developers should always be well informed about current trends, requirements, and events in the mobile technology field. There will always be new avenues that will arise in the future for developing new and innovative apps. With such new and promising opportunities arising every day for mobile app developers, the future assures to be an enticing journey [6].
In educating their customers about APP Tweeter must communicate how the program works for the customer and actively give information about how much customers have saved from the program, this will help retain their current customers and as more people learn about the program help grow Tweeter's share of their core market.
It is shocking the extravagant amounts of money that companies are willing to pay to advertise their products. From spending millions of dollars a second to have a commercial air during the Super Bowl or hiring a well-known face to support their product, companies are willing to do whatever it takes to get their brand out there. Br...
Marketing is a well known act and process used by many businesses and brands to effectively sell their product or service. Marketing can be defined as a management method which creates the exchange between concepts or ideas to the customer. The four elements known as the four P’s of marketing are product, price, place and promotion. A product is selected and developed, followed by identifying a price determined by the company. A distribution medium is selected in order to enhance the reach to the place of the customer. The promotional strategy is designed and applied lastly so that it will further reach to the target audience. For this, a marketing strategy can be considered as the plan for contacting people and transforming them to become
However, despite the fact that Google Nexus 5 in two memory version 16GB and 32GB has raised their sales by attracting their customers through its low price (£299 and £339, respectively), the marketing communication is still needed in order to increase dramatically the sales of this potential smart mobile device, and at the same time to develop a great chance to compete with top ranked smartphone in the near future. The purpose of this report therefore is to recommend a marketing communication campaign by conducting a context analysis in relation to Google Nexus 5, set its objectives, recommend promotional strategies, evaluation and control activities.
Once the target market has been identified it is important to develop a marketing strategy. In today's fast paced, information overloaded society; conveying a message about a product seems to be more difficult than ever. The consumer is bombarded with advertising everywhere they look. Today advertising not only exists on television, radio, magazines, and newspapers, it can be found on billboards, park benches, in our mailboxes, on buses, taxis, at sporting events, and on clothing.
Identifying a company’s market is an important but sticky issue. In general, a market is a group of potential customers with similar needs who are willing to exchange something of value with sellers offering various goods or services—that is, ways of satisfying those needs. However, within a general market, marketing oriented managers develop marketing mixes for specific target markets. Getting the firm to focus on specific target markets is vital.
When choosing the marketing strategy an organization needs to recognize that the essential point of marketing is building profitable relationships with the target consumer, however, the organisation has numerous choices in planning their marketing strategy. A considerable number of corporations in the world define marketing as knowing the requirements/needs of the target market and convey through a different medium the idea that their product fulfils the consumer’s need better than the competition.
In this world, creating a new product, as good as it may be, is not enough. The success of any product, in this day and age, depends grandly on the way it is presented to the market. Marketing is responsible in assuring a successful launch of a product, new or reinvented, and to assure its sustainability in this competitive world. For those reasons, billions of dollars are spent each year on tools and strategies to improve marketing research and predict the success of a product: many marketing firms form focus groups, do trials and conduct many tests just to end up with a fairly high percentage of failures.
There was once a time when companies used to spend heavily on publishing, compelling, ads on newspapers and magazines just to put the word out there, but times have changed and so have the medium used to broadcast these ads. Nowadays, companies use the internet to spread the news, to be more specific, companies use the social media as an advertising tool. Over the years, social media has vastly changed the way we communicate and interact with one another, some examples of such social media might be Facebook, Twitter, and YouTube etc. This kind of interacting tools are now been used by businesses to sell or advertise their products, one might say that the social media is the modern day substitute for newspapers and magazines. One company that has been doing this heavily is Android (owned by Google), Android ads can be seen in every corner of the internet whether be famous sites like Facebook or now extinct ones such as Myspace, although one such social media that they haven’t been using is XDA developers. The site predominantly focuses on software development and discussion for Android, Windows, Ubuntu Touch, and Bada phones etc. The following paper will discuss and analyze their audience and argue why XDA developers is the best social media platform to advertise smartphone operating system companies such as Android to the general public and developers.
When creating a marketing mix for a product, the company needs to look at the 4Ps: product, place, price and promotion (Eugene McCarthy, 1960). “When considering the 4 P’s of the GoPro, it is clear that the company’s success has been due in large to such great marketing.” (Suki Chan, 2013)[1].
Smartphone’s, PADs, tablet computers and other handheld devices that are used to run over operating system are called mobile operating system (Mobile OS). A specified data and programs that run over the mobile devices are referred as mobile operating system. It handles all the hardware and optimizes the performance of the application software in the device. Mobile multimedia functions, Internet connectivity and many other applications are handled by mobile operating system. Base infrastructure software inherent of a computerized system is operating system. It controls all primitive operations of the computer such as PDA and Smartphone. To install and execute the third party applications (known as apps) by users are allowed in the operating system devices. It enumerates new functionalities of the devices. Today mobile devices with a desired OS are called Smartphone’s and a wide range of applications for instances games, apps,communication or social media apps, digital maps, etc are used by users.
"Marketing is everything and everything is marketing,"(MC kenna R 65-79) marketing our product to customers today became very difficult due heavy completion in the world market. The technology is running with new innovations bringing daily a new product in to the market. Company main aim is to sell the product to the customers and raise the value of the brand value. Now a days marketing is became very difficult to market your product in the market, marketing your product in this present sector it should be new and different and customers should think it is different from other products. Your product should create own market and every one should remember it. Marketing is done in different ways to sell the product to the customers and it is should be different from others. Marketing your product is depends up on the product which you’re going launch and mainly to which sector people your targeting. Frist we should know about our customers and their needs and how our product is going to help them. Marketing can be done by different ways to sell your product.
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.
Kukreja, A. (n.d.). Mobile Application Trends and the Impact on Mobile Platforms. Retrieved February 25, 2014, from http://www.eeherald.com/section/design-guide/mobile_platform_trends.html
Everything now a day is marketed, from the water we drink, the food we eat and the clothes we wear. Marketing not only establishes brand recognitio...