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The negative impacts of idealistic beauty standards
Beauty standards in magazines
The negative impacts of idealistic beauty standards
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Put the Cosmo Down
One of the most ubiquitous trends in publications nowadays is the self-improvement magazine for women. These magazines’ initiative is to tell you how to dress, converse, love and manage your time like a woman who “has it all together”. While some of these tips may be helpful to readers, the implied standard that they set for their audience is almost always ridiculously out of reach.
Such women’s magazines as Cosmopolitan and Elle are notorious for dictating the way a woman should act and behave in social contexts in order to appeal to men. The standards set up by these publications create an ideology of the perfect woman that all the readers should strive to be. But these unfair standards of perfection are far more damaging to these women than they realize. They create expectations of a woman that are unobtainable without airbrushing, a six-digit salary or the perfect bone structure.
Their devoted customers purchase these magazines because the content offered is usually fresh, trendy and strikes a chord with the modern woman. But is the modern woman ...
Before men’s magazines became a part of popular culture, this realm was dedicated to the female consumer, but in 1933 Esquire set out to change that stereotype. Kenon Breazeale’s purpose in writing ‘In Spire of Women’ is to make people understand that men’s magazines, specifically Esquire, promote a sexualized image of women solely for a man’s satisfaction. In doing so, Brezeale argues that Esquire contributed to the growth of the male consumer by making women an object of the male fetish that serves as only an annoyance to society. Breazeale is able to argue that Esquire is a rejection to the power of femininity by explaining how Esquire adapts to a consumer-based culture where it emphasizes the difference between masculinity and femininity and focuses on pin-ups of women.
Beauty is a cruel mistress. Every day, Americans are bombarded by images of flawless women with perfect hair and smooth skin, tiny waists and generous busts. They are presented to us draped in designer clothing, looking sultry or perky or anywhere in between. And although the picture itself is alluring, the reality behind the visage is much more sinister. They are representations of beauty ideals, sirens that silently screech “this is what a woman is supposed to look like!” Through means of media distribution and physical alteration, technology has created unrealistic beauty ideals, resulting in distorted female body images.
Ed. Katherine E. Kurzman, Kate Sheehan Roach, and Stasia Zomkowski. Boston: Bedford/ St. Martin’s, 1998. 242,243. Print.
This essay has compared and contrasted two magazines aimed at the female readership, and they are called Bitch Magazine and Cosmopolitan, with regards to their front pages, content and articles, their ideals of beauty, and feminism. Cosmopolitan is a magazine that gives harmful ideas to women about their sexuality, their health and happiness, and how it is supposedly dependent upon whether or not they fit into the unrealistic beauty standards that this magazine possesses. In divergence, Bitch Magazine teaches women to love themselves and to support each other no matter what. Bitch encourages women to understand that they are absolutely perfect just the way they are and that there is no need to change or suppress their given identities.
A lifestyle magazine is an example of a one type of media that creates gender codes. It is easy for lifestyle magazines create gender roles because they idealize a certain type of man or woman because they address the aspects of everyday life in their articles, advertisements, and features. They show their readers how the ideal man or woman lives their life. SELF is one lifestyle magazine that does just that. SELF is a lifestyle magazine for women between the ages of 20 to 50 years of age and it focuses on giving their readers information and pointers of how to live a supposedly well-rounded life. SELF creates the feminine ideal that a woman be competent in every aspect of her life.
Many magazines like Cosmo encourage women to make themselves up, to change themselves for men. In "Inventing the Cosmo Girl: Class Identity and Girl-Style American Dreams", Laurie Oullette best describes this when she says how Cosmo encourages “readers to make themselves over and even construct multiple selves, often to meet the demands and opportunities of prolonged courtship” (Ouellette 120). The goal for girls being: to eventually marry higher up along the social hierarchy.
Women in today’s society seem to be having a very difficult time expressing themselves without dealing with lots of criticism. Common values are standing in the way of women’s drive toward molding themselves into whatever they desire. Our culture has made standards about how should women look, act, and conduct themselves that greatly limits what they can do, and still gain respect. Martin S. Fiebert and Mark W. Meyer state that, “[there are] more negative [gender] stereotypes for men than for women.” This idea doesn’t seem to have a great amount of validity in our present society. Society set certain standards that men are supposed to live up to such as strength and confidence, which are more behavioral characteristics. Women seem to be more trapped than men by societies standards because they are supposed to live up to standards dealing with beauty and size, which are more physical characteristics These specific guidelines have been set by society that are sometimes unattainable for a majority of women. The women that follow the specific criteria are greatly respected, and the ones that try and be innovative usually are criticized if not disliked.
I was flipping through some channels on the television set one day and came across a woman's talk show, "The View." It caught my attention when one of the hostesses asked the audience of mostly women to raise their hand if they thought they were truly beautiful. Much to my surprise the audience did not respond with very many show of hands. The hostess then introduced a study done by Dove, the makers of the body soap. Dove polled over 6,000 women from all over the country and only two percent of the women polled said they feel beautiful. Women are surrounded by images screaming physical beauty is more important than their talents and accomplishments. Women are deriving their self worth from an ideal of how they think they should look and how they think everyone else wants them to look instead of focusing on their sense of who they are, what they know, and where they are going in life. In "Help or Hindrance?: Women's Magazines Offer Readers Little But Fear, Failure," Mary Kay Blakely states, "Instead of encouraging women to grow beyond childish myths and adapt to the changes of life, women's magazines have readers running in place, exhausted." She goes on to say, "This is a world we have 'made up' for women, and it is a perilous place to exist." One of the biggest culprits feeding women's insecurities are the popular women's magazine that line the book shelves of grocery stores, gas stations, and waiting rooms. They supply readers and the occasional innocent passerby with unrealistic images of what women should be instead of showing diverse age groups and women with natural beauty. Reading through a couple of magazines, Cosmopolitan, Elle, and Shape, I found nothing but hidden agendas and...
Breazeale claims that society’s view of women has everything to do with how consumerism has been viewed primarily as a feminine attribute, and describes how men believe women are just poor consumers. Additionally, Breazeale describes how showing women in erotic, sexual ways made men feel that women were solely objects of their desire and nothing more. Breazeale effectively convinces the audience that society’s perception of women today has been significantly swayed by their constant portrayal as consumers through an in-depth look at Esquire Magazine and how it not only portrayed women as lavish, silly spenders, but simply as objects of the male
Firminger examines the ways these magazines represent young males and females. She reveals that these magazines talks about the physical appearance of young girls but also their sexuality, emotions, and love life. The author informs how the advice given by the magazines is negative. The author also argues that these magazines focus more on their social life than how their academic performance
It seems if a woman does not follow what the television or magazines do, they will be considered a ‘disgrace’ to society. “By the 1930’s, mass advertisements on radio and in magazines persuaded women to purchase cosmetic products by appealing to her fear of growing old or being rejected by social acquaintances,” (Gourley 56). The beauty industry specifically targeted women, using the ideas of an often highly feminine related idea of vanity. This also talked about women’s apparel in clothing and how they weren’t able to dress casually since they would be titled, slob. As looks represent a lot in a woman, the body type of a woman has always struggled with maintaining since the ‘perfect’ body types are not what everyone has. “In the 1890’s women had full bosoms, round hips. In actual measurements they were probably no rounder than Miss Cox but they seemed so because they were shorter, tightened their waists into an hour-glass effect … Now, though, the ideal figure must have a round, high bosom, a slim but not wasp-like waist, and gently rounded hips” (“This is What…”). Ideals women that society has pushed onto women to be for them to have any chance in romance. Though many women can drift away from this the women, though they won’t admit to it, had struggled to meet the ‘set standard’ for women. This shows how after women have gained the rights of voting, gender roles
Sexy, attractive, dependent, traditional…successful, smart, determined, independent; why must a woman choose, why can they not be a woman of all these characteristics? Dalbey and duCille explain how women are objectified starting at a young age of playing with dolls and attending pageants. This objectification continues into advertisements, Kilbourne, Bailey, and Powers all argue why women are portrayed as objects of sex which ultimately dehumanizes women. The reliance on a man is a constant issue women are faced with, along with the notion that men are to be the breadwinners. What if a single woman making half a million dollars as a doctor is out buying a new vehicle; does a dealer have the right to ask “shouldn’t you ask a man permission
I chose these four journal writings because I believe they are the strongest pieces I have written from the second half of the semester. The main focus of these journals was based on readings under the women as objects topic. The oppression of women has led to females being objectified and used as gratification for men. A woman’s body and appearance have become a commodity, especially in the media. Films, television shows, music and advertisements use women’s bodies to attract their audience and sell products. The movie watched in class “Killing Us Softly 4,” highlights this fact while presenting how women are represented throughout the media. The media has set and perpetuated a particular standard of beauty that is restrictive, but for some many women completely unattainable. The women represented in the media are young, thin and have western or European characteristics. Where does that leave the majority of women that do not fall under this category? This leads to women developing eating disorders to achieve an ideal body image that is manufactured through Photoshop and other picture editing systems. Women of color, women with disabilities or any woman that does not follow this standard is not represented within the media. When a few women do break this mold and become famous, they are set at a different standard. These women’s differences become the highlighted feature of their fame. However, the one constant in the media when it comes to women is the objectification and sexualization of women. This sexualization can lead to aggression or violence against women and the perpetuation of rape culture. The images viewed in the media directly impact how women view themselves and how others view women. By examining the issues women f...
The most fashionable, sought after magazines in any local store are saturated with beautiful, thin women acting as a sexy ornament on the cover. Commercials on TV feature lean, tall women promoting unlimited things from new clothes to as simple as a toothbrush. The media presents an unrealistic body type for girls to look up to, not images we can relate to in everyday life. When walking around in the city, very few people look like the women in commercials, some thin, but nothing similar to the cat walk model. As often as we see these flawless images float across the TV screen or in magazines, it ...
In modern society there is more and more digital editing without the knowledge of consumers. Currently there are various reasons for why women develop negative body image, low-self-esteem and eating disorders. According to Naomi Wolf in her novel “Beauty Myth”, one of the many reasons women obtain concerns with their bodies is due to the universal images of young female bodies presented through advertisements in fashion magazines. Advertisements in magazines are altering and shaping the desires of men and women. Magazines sell viewers images of beautiful, skinny, flawless confident young women. When people are constantly antagonized with the magazine industry’s ideal of “perfect beauty” the viewer’s then, subconsciously believe these images to be true and begin to form biases about what they themselves should look like and what other people must also look like. People who view magazines get mislead by advertisers because they are unaware that all the images displayed are digitally altered through Photoshop and airbrushing. Today’s magazines are formed completely on false ideals of flawless beauty and unattainable body images, to prevent women and men from falling victim to the magazine’s deceitful images we as a society need to become aware and educate ourselves.