According to Lattimore et.al (2013), public relations is a leadership and management function that helps achieve organizational objectives, define philosophy, and facilitate organizational change. Public relations practitioners communicate with all relevant internal and external public to developed positive relationships and to create consistency between organizational goals and societal expectations. Public relations practitioners develop, execute, and evaluate organizational programs that promote the exchange of influence and understanding among an organization’s constituent parts and publics.
In added, Patricia, et.al (2007) stated that public relations is associated with a communicative process in which it involves some form of communication,
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Plus, public relations also have a role to play in the actual economic and political transition. Lawniczak (2003)notes that in the history of public relations, its strategies and instruments can be applied to assist in the peaceful transition from one political-economic system to another. Nation building is a worthy goal for the profession. In fact, the role of public relations industry in Indonesia is also used for nation building. In Indonesia, the public relations roles in nation building started during the emergence of Indonesia in 1900 – 1942. During those times, public relations used the techniques of propaganda to bring nation identity and gain support from the public in order to against the Dutch colonialism (Yurdawati, …show more content…
Deborah (2013) stated that a mere explanation of international public relations, or even public relations in Asia, would not be sufficient to understand about public relations in Indonesia, as it is heavily influenced by Indonesian culture, politics, and socioeconomic background.
In Indonesia public relations industry, the biggest challenge facing the development of public relations in Indonesia is the organizational decision makers' misconceptions regarding public relations activities. In the industry, public relations is often view as feminization industry where there is existence of discrimination based on physical appearance found in the job advertisement for public relations positions that state the attractive appearance as one of the requirement for the job. Plus, the practices of zakazukha remain a problem that public relations practitioners deal with
Newsom, D., Turk, J., & Kruckeberg, D. (2013). This Is PR: The Realities of Public Relations
Newsom, D., Turk-Vanslyke, J., & Druckeberg, D. (1996). This is PR: The realities of public relations 6ed. United States: Wadsworth Publishing
If effectiveness and productivity is the main goal, ultimately it is vital for organizations and corporations to collectively employ both marketing and public relations initiatives. Sells and relationships go hand and hand.
Sam is an undergraduate student who majored in Public Relation, and this his fourth year in college. And he thought college is not the best place to learn communication skills in Public Relation. From the book, and the class, he knows a lot about Public Relations. But, not like other subject, Public Relation are subjects which needed real experience in different situation. In other words, when different situation comes, he should know how to response is the best. Especially the communication situation, communication skills play the essential part in Public Relation. He notice that all those communication skills which he needed in Public Relation can not only learn from books. Then he started to practice all the skills he needed in Public
Public relations have been a prominent aspect of society for millennia, dating back to 50 B.C. with Julius Caesar and referred by the Ancient Greeks as “semantikos”, which is the practice of persuading people into a belief or action (Witman, 2000). Public relations is still been influenced by the contributions of key historical and contemporary figures including Benjamin Franklin and Ivy Lee.
We now live in a liberal democracy were public opinion influences political action. So as public opinion has sustained an influential presence within politics we have now seen the emergence of public relations within politics. According to Moloney public relations is “the discipline which looks after reputation, with the aim of earning the understanding, support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain good will and mutual understanding between organisations and its publics” (Moloney, 2:2006). In relation to politics public relations is about maintaining a positive relationship with the public. Public relations main concern in relation to politics would be the reputation and image...
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
While initially this may seem to be slightly in contrast with the ultimate objectives of a for-profit business, these non-profit organizations cannot achieve their goals without solid financial performances and bottom-line results. In order to do this, public relations plays a critical role in the daily operations of a non-profit organization while also presenting a variety of distinct challenges. Now more than ever, non-profits must stand out amongst the fierce competition for their publics’ money, time, and attention. In order to accomplish this, organizations must respond to those communication challenges in the most effective ways possible by engaging in informed and strategic public relations activities executed by trained public relations professionals.
The importance of having a decent understanding of both is crucial to solidifying international relationships especially in public relations and business. In this paper the writer will differentiate between these two and explain why it could be risky to apply western theory without checking on cultural impact. Public Relations and Western World Theory Western World Theory vs. Eastern World Theory There is no doubt that
Q1. Grunig and Repper (1992) proposed a model of strategic management of public relations. Sung (2004) commented that the model emphasizes Public relations has a significant role in the process of an organization’s strategic management by identifying stakeholders, publics, and issues around the consequences facing the organization.
Public relations profession as well as the public relations major in Kenyan universities has experienced an increase of women who have consistently been entering into the field. Females make up the solid majority of most Public Relations and communication programs in Kenyan universities. Focusing on Daystar University, this study aims to find out why women are increasingly entering into the field. This chapter will concentrate on the following areas, background of the study, statement of the problem, purpose of the study, objectives of the study, justification and significance of the study.
The history of the career field of public relations all started when Julius Caesar hired a team to persuade the citizens that he was doing a good job running the area. Caesar’s influence led to public relations in the Unite States beginning in the 1800’s. Newspapers ran friendly columns to reward advertisers with “free publicity.” Then, in the 20th century, the official job title of “public relations specialist” came into play. Those first public relations specialists were publicity agents and mostly former journalists (Mogel). Now, having a career in public relations most nearly means that a person has the job of creating publicity for a specific brand or person (Lila B. Stair).
Today, public relations is a complex profession by thousands of thousands of people all the world to practice. Almost all large and small organizations have their own public relations department or they need to outsource their public relations to a company. Public relations practitioners work for schools and universities, companies, governments, professional and trade associations, hospitals, hotels, non-profit charities, and other else more (Grunig, 2001). Therefore, PR is an important department for organizations.
Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.
Public relations practitioners are often described as an organization’s voice, positioning messages in the media to ensure the organization is perceived as beneficial, relevant, and credible. According to Zoch and Molleda (2006), this role is defined as “media relations” and is a pivotal aspect of the public relations profession. Two theoretical frameworks, agenda setting and framing are at the core of effective media engagement. Agenda setting is the process determining which social issues dominate public discourse, and framing is the way each issue is presented to the public (Dearing & Rogers, 1996; Hallahan, 1999). First, public relations practitioners use agenda setting to garner media coverage for its organization and its stakeholders