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Proper understanding of the consumer tastes and preferences is important as it helps in the design of goods and services that are in need at the time, thus satisfying the consumers. It is this satisfaction that makes a tourism company become familiar and draw better reputation. Moreover, understanding consumer behavior patterns is helpful in persuading the tourists to choose products that have been made so as to meet their needs. For a tourism company to be successful and become popular, there are various other factors, beyond understanding of the consumer behavior that are involved. Such factors include location of the tourism company, the culture around the tourist company, services being offered by the tourism company, the marketing strategy employed by the tourism company, hospitality of the tourism company and ... ... middle of paper ... ... by being customer oriented, the companies are able to retain the customers they already have and attract more customers to the company.
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