Psychographics Of Fashion

Owning a women’s designer clothing business in a large metropolitan area can be extremely competitive especially for a small business owner due to the number of options that are available in a metropolitan area that consumers have when deciding to shop. In order to stand out from competitors and attract new customers it is important for management and business owners to understand the demographics and psychographics of consumers in the area in order to operate a successful business. Demographics is defined as, “the statistical data of a population, especially those showing average age, income, education, etc.” ("Demographics | Define Demographics at Dictionary.com", 2014, p.1) Psychographics is defined as, “the study and grouping of people according to their attitudes and tastes, especially for market research.” ("Psychographics ' | Define Psychographics ' at Dictionary.com", 2014, p. 1)

Many women have a serious interest in designer wear they follow trends and keep up with the latest fashion. There are fashion bloggers who are very popular that will come to the shop just to browse through new items and create look books for women. To advertise the business the owner can invite fashion bloggers to visit the boutique so they can blog about the shop and clothes. A small business owner running a boutique should also look into creating a website and a blog where consumers can shop online and also be able to follow the latest trends from the boutique that are in fashion. There are also woman who have interest in select items based on the material or are looking for something that other designer stores do not offer. It is important for the boutique to advertise the store to customers in a way that helps differentiate the store from others. For example, the designer boutique can carry items that are hard to find or are unique compared to other