Tobacco use is a big controversy in many parts of the world and the topic of banning the advertisement of these products has been around for many years. Some countries have placed bans with success in declined of users however they are faces with pros and cons from many parties.
Banning Tobacco Advertisement in India
People in favor of the ban, such as the government, argue that it is for the benefit of the public’s health, since it does not restrict the trade of tobacco. Furthermore, since advertisement can be viewed by adults and children alike, the lack thereof increases the chances of younger generation being less likely to develop a habit. In the countries that have successfully implemented and maintained bans on tobacco advertisement, a…show more content… Since tobacco users are aware of what they are consuming, they assume the risks involved and therefore should be allowed to choose for themselves and the government banning advertisement acts a controlling parental figure. Furthermore, tobacco companies faced potential loss in revenue since essentially their advertisement campaigns served as a way to make their product stand out against other companies and remain relevant in the industry. In other words, consumer who are used to a particular brand are likely to continue purchasing from that brand if advertising is present. Manufactures argue that the purpose of advertising has not been to target new or younger audiences but rather to distinguish their particular brand amongst consumers. Studies have been performed where consumers have been asked what has influenced their habit, surprisingly non stated advertisement. The most common influence was there peers. With this information it is also possible that the brand of tobacco they consume also comes from influence, and is it more likely that they consume the brand that is recommended to them by