Pros And Cons Of Cigarette Advertisement

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Arguments in favour of the ban on tobacco advertising in India are based on international precedents as other countries like France, Finland and Norway had already imposed similar bans. With regards to the constitutionality of the ban on advertising as violation of citizens ' private lives the argument was that the government had the right to intervene in then overall interest of the citizens and the need to protect public health just as drugs like cocaine had been banned the world over. Statistics on tobacco related deaths according to the World Health Organisation and the expected rise also counted in favour of the ban.
Enticing the young 14 - 24 year age group as "tomorrow 's cigarette business"was regarded as exploiting minors hence the …show more content…

They argued too that they were not selling the concept of smoking and neither were they targeting teenagers and young people as growth strategy but merely assisting adult smokers in making an informed brand choice. The ban also ignored the size of the organised sector which constituted 16% hence effectiveness would be minimal. Again there was no logic in imposing a ban on the domestic players when foreign magazines that sold in India and television channels uplinked foreign countries carried advertisements by cigarette …show more content…

The state allows the manufacture band salenof tobacco products and yet bans the advertising of tobacco. The country collects excise revenue to alleviate the financial crunch and benefits from the sponsoring of sports and cultural events, yet they deny companies level playing field through the ban. Throughout advertising the desired to present products or services is achieved. However the aim of the government is to discourage adolescents from consuming tobacco products and arm itself with powers to launch an anti-Tobacco Program. India as a developing country has its consumption growing yet in developed countries it was dropping, hence banning adverts becoming ba first step towards discouraging smokers forgetting the impact of the decision on

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