HISTORY OF THE COMPANY ERA 1: THE PRE-PROTON YEAR It all began in 1979, Malaysia’s Father of Modernisation, Tun Mahathir Mohamad, (then the Deputy Prime Minister of Malaysia), mooted the idea of establishing an automotive assembling and manufacturing industry in our country. It was Tun Mahathir’s dream to accelerate Malaysia’s industrialisation capabilities to match those of developed nations. His dream became one step closer to reality when the Cabinet approved the National Car Project in 1982. ERA 2: INCORPORATION The dream was fulfilled when PROTON was officially incorporated on May 7, 1983. Our very first model, the Proton Saga was commercially launched on July 9, 1985. The name “Saga” was chosen by Ismail Jaafar, a retired military soldier …show more content…
The following year, Proton launched the Proton Saga 1.5l sedan and Aeroback models. By then, over 50,000 units of the Proton Saga had been produced and sold in Bangladesh, Brunei, New Zealand, Malta and Sri Lanka. Soon after, Proton cars were distributed in the United Kingdom. ERA 4: DEVELOPMENT & BUILDING CAPACITY In 1988, PROTON debuted at the British International Motorshow, walking away successfully with three prestigious awards for quality, coachwork and ergonomics. In 1996, Proton produced their 1 millionth. They progressed towards in-house engine operations in 1989. In their quest to upgrade the technological prowess, a Transmission Assembly Plant was also set up in Shah Alam. In 1996, they produced their one millionth car. This achievement was buoyed by several significant new model launches including the Proton Tiara, Proton Wira 2.0 Diesel and the two-door Proton Putra, in addition to their existing line up of the Proton Wira, Proton Satria and Proton Perdana. In the same year, Proton acquired a controlling stake in Group Lotus. ERA 5: TECHNOLOGY …show more content…
From a Government-Linked Company, the national car-maker is now a private entity following its takeover by DRB-HICOM Berhad. With DRB-HICOM’s experience as Malaysia’s largest manufacturer of automobiles, the company is confident in transforming PROTON and also LOTUS as globally recognised automotive players. To reiterate the company’s commitment, PROTON successfully launched the Preve in Australia, Thailand and Brunei within months after the official launch in April 2012. Group LOTUS launched the LOTUS Originals flagship store in Regent Street London and the new Exige S in July 2012. At home in Kuala Lumpur, LOTUS Cars Malaysia in January 2013 opened its first Flagship Showroom and Centre in Sg Penchala and introduced two new cars to Malaysian customers which are the Exige S and the Elise
Some say that automotive racing began when the second car was built. For over a hundred years, competition has driven innovation in the car industry, thus the industry maxim “Win on Sunday, sell on Monday.” NASCAR and drag racing contributed greatly to muscle cars’ success. Muscle cars were born from these competitions as factory made race cars. Because of this, the muscle car quickly moved from a low quantity specialty item to the image of the American automotive scene. Each brand had to have one and each one needed better performance and personality than the next. The Golden Age began in the 1960s with the introduction of more performance models such as the Chevy SS Impala and the Ford Galaxy Starliner (Auto Editors).
- If all of the options were explored, and patient is given antibiotics and is treated without any pain or suffering than the treatment identifies with the ethnical principles of autonomy, non-maleficence, and veracity. In turn, Mrs. Dawson will be happy with the outcome of the procedure.
The Ford Mustang was made for sale in 1964. It was supposed to be an affordable American muscle car and it accomplished that. Right away the Mustang sold like crazy and Ford released the GT Equipment Package
The first automobile produced for the masses in the US was the three-horsepower, curved-dash Oldsmobile; 425 of them were sold in 1901 and 5,000 in 1904--this model is still prized by collectors. The firm prospered, and it was noted by others, and, from 1904 to 1908, 241 automobile-manufacturing firms went into business in the United States. One of these was the Ford Motor Company which was organized in June 1903, and sold its first car on the following July 23. The company produced 1,700 cars during its first ...
one of the biggest car manufactures in the world, announced it would be moving its
...otor. The Audi Duo was not a success and was discontinued soon after. Then Honda released the two-door Insight which was the first ever hybrid car to hit the mass market in the United States. The Insight received an EPA mileage
The first automobile production for the masses in the US was the three horsepower, curved-dash Oldsmobile which four hundred and twenty five of them were sold in 1901 and five thousand in 1904. This Oldsmobile is still a very popular car to most collectors today. From 1904 to 1908, two hundred and one automobile manufacturing firms went into business in the United States. One of the firms was the Ford Motor company which was organized in June 1903, and sold its first car on the following July ...
were made due to the advert. I believe it was the Renault put it may
The theory of economics does not furnish a body of settled conclusions immediately applicable to policy. It is a method rather than a doctrine, an apparatus of the mind, a technique for thinking, which helps the possessor to draw correct conclusions. The ideas of economists and politicians, both when they are right and when they are wrong, are more powerful than is commonly understood. Indeed the world is ruled by little else. Practical men, who believe themselves to be quite exempt from any intellectual influences, are usually the slaves of some defunct economist." (John Maynard Keynes, the General Theory of Employment, Interest and Money p 383)
In 1985 the company produced (in China) the first computer of its own design (the "Turbo PC").
In 1972, Kia established the Kia Service Co. Ltd (Kia.com). Several other milestones happened during the late 70’s such as Korea’s first full integrated automobile facility opened, Korea’s first internal combustion engine is produced, Kia began producing a gasoline engine and continued to introduce new vehicles (Kia.com). In 1984, the Kia Research and Development Center was established (Kia.com).
Another strategy used by BMW to differentiate itself from other automakers in the market is the proactive usage of technology and innovativeness in the development of products. From the early 1990’s, BMW has been on the forefront of incorporating technology in its designs in line with the technological advances of the modern world. This has led to the creation of inventive products. The uniqueness of these auto products put BMW in a position of advantage. The development of the hydrogen car as early as 2000 was an indicator of the company’s innovative strategy. In addition, the company also presents itself as environment friendly creating a whole range of vehicles in this category. This is a differentiation strategy meant to boost the company’s image and reputation amongst customers. In addition, this gives the environment conscious customers a variety of products to choose from giving BMW an upper hand in the industry.
Malaysia is located in the south-eastern Asia, bordering Thailand and northern one-third of the island of Borneo, bordering Indonesia, Brunei, and the South China Sea, south of Vietnam. Due to its locations, it has been colonised since the late 18th centuries by many countries. Since 1965, Malaysia has had one of the best economic records in Asia, with GDP average of 6.5% growth for almost 50 years. The economical development especially boosted during 1981 and 2003 under the governance of Prime Minister Mahathir bin Mohamad. Malaysia succeeded in diversifying its economy from dependence on exports of raw materials to expansion in manufacturing, services, and tourism. Also, the current Prime Minister continues to pursue pro-business policies .
BMW having high market share in European and U.S luxury car markets, started facing issues with launch product qualities and also facing a fierce competition from Japanese producers. Currently the market share was still stable but the rigorous growth of Japanese producers would affect BMW in future. These Japanese competitors had set higher standards of conformance.
General Electric was one of the first companies to build a turbocharged jet engine. GE hired Alexander Moss in 1918 to build an engine with a booster, or turbocharger on a piston engine. This made airplanes fly higher and faster (General Electric). The first flight of the 350 horsepower, turbocharged liberty aircraft engine took place at Pikes Peak at about 14,000 feet throughout the year of 1918 (General Electric). Then, GE built an engine in 1941 based on Sir Frank Whittle’s designs and called it the I-A engine. This powered the Bell XP-59A airacomet aircraft (General Electric). The I-A engine had a centrifugal-flow compressor and so did other engines built by GE over the next two years. After the I-...