Promotional Pop Videos

766 Words2 Pages

Promotional Pop Videos A promotional music video can be of many different genres. Some factors are present in all videos whilst others are specific to the aim of the song. The earliest example of a music video is Queen with their single "Bohemian Rhapsody" which was shot and released in the 1970s. The video is very simple and effective and it helped the single become of the most famous songs in the world. Costumes are a very important part of a music video. The artist/s and director have to decide the outfit/costume that the performer(s) will be wearing in the video. In addition, in many videos the costumes worn will change many times. Whatever the performer wears has to be specific to the target audience of the video. It is also important that the chosen outfits draw the audience's attention to the performer. Finally, it has to be relevant to some of the connotations and denotations that the artists want to emit. For instance, Britney Spears in the video for "Hit Me Baby" was dressed as a promiscuous school girl. This is because she wants to attract the attention of the male audience. In addition, because she was sixteen at the time the video was produced and released, the video is ironic because Britney was still a student at High School in America. Another example of how artists attract their audience is Peter Andre and his infamous six-pack. This is used to attract the attention of his female audience. Directors are a massive part of any music video and it is imperative that he/she is present if the vide is to be successful. Obviously, the director will have a prominent influence over the video and this doesn't always have to reflect the song being performed in the video. Some examples of a director's influence over how a music video is produced are videos directed by Hype Williams. He is extremely well known around the world because he produces a lot of good quality and highly successful music videos for a song in the style of hip-hop.

Open Document