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Positive Effect of social media
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Positive Effect of social media
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Promotion Strategy
Global Promotion Strategies
Given the product, personal selling would not be a part of our marketing plan. Personal selling would involve the customer being met in person by a representative of the company (Gillespie and Hennessey, p. 407). Given our plan of extensive distribution, this seems like too much for a grocery snack. However, personal contact is extremely important to the Asian culture and it could be something worth pursuing in the future (Onkvisit and Shaw, 2009). It might be better for personal contact to come through a different source that is not our company; rather, a person or source steeped into the culture. When personal selling does happen in South Korea, it is a general rule to be modest and humble.
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We must watch our every move to make sure that we do not overstep any lines in this unfamiliar culture. Public relations are often made up of marketing that enhances the brand and promotes good will (Gillespie and Hennessey, p. 425). These activities can help earn the trust of the public and can foster good feelings towards the company. Looking into options within public relations is always a good idea, no matter the product. The big PR challenge that Kellogg’s faces is making people believe that their products are nutritious enough for them to include in their diet (“Kellogg’s Marketing Challenge”). Edelman Seoul would be one PR firm worth looking into as it is highly client-centric and very …show more content…
One new aspect to Korean culture that we can possibly tap into is the trend of Mukbang. Mukbang comes from the two Korean words for “eat” and “broadcast.” This trend involves people video-streaming them eating large amounts of food to thousands of people. Supposedly, it has become popular in South Korea due to the number of single-member households in Seoul (“Young Koreans Are Raking In”). People enjoy the experience of not having to eat alone. It is also said to be enjoyed by people who are on diets or are just unable to eat certain foods (“Young Koreans Are Raking In”). I believe that we may be able to use this trend to our advantage. These broadcasters, also called BJs, become trusted friends to their viewers. It might be possible to send Pop Tarts for these BJs to try while broadcasting. This would be getting the Pop Tart brand to thousands of Koreans in our target market with little to no effort. This would help us get around the junk food television
Recommendations to achieve a sustained competitive advantage: Online, mobile, and store purchase will certainly increase customer traffic with the online and store combinations gives Target Corporation with a best possible low-cost price. A best-cost provider strategy allows Target to position itself and compete with low-cost providers such as Walmart. In addition, it employs a competitive strategy with a designer label along with superior supply chain, increased operational capabilities, and skilled employees. . The strategy of sending coupons are huge for a customer, so increase discount based on their purchase history and use the store brand credit card to attract more customers.
However, as any other marketing strategy, these become ineffective as time pass by. Because of this, there is a need to explore new strategies that the company hasn’t tapped yet. One of which is getting an ambassador/ e...
use of a ansoff matrix as it helps to focus on the firm’s present and
Sales Promotion: Many McDonald’s shop in New Zealand has sales promotion to attract more customers or make customers want to purchase more. For example, normally if people buy a pie in McDonald’s at night, they can get another one for free.
Beverage giant Coca-Cola wants to get a little love for its iconic cola drink from the upscale consumer set, so its decided to create and test-market a sleek set of contoured aluminum bottles for its flagship Coke brand. Yes, we said aluminum bottles.
Another additional way to think about could be organizing specific promoting events every other time about their top products, their offers, their new mobile app, and basically what involves Kellogg’s overall social media performance in order to make everything easier for their customers whenever they are purchasing their
to fight in the center of the arena, but have a sudden change of mind
In-N-Out Burger has the most food on its menu, which are hamburger, cheeseburger, and Double-Double. Its customers often order them. The company also provide french fries, fountain drinks and three different flavors of milkshakes. If people really know about the menu of In-N-Out, they will know the company also offers other food that is not on its menu. People are able to order these products at all In-N-Out restaurant. They have called these products are secret menu. These variable products include 3×3, 4×4, Neopolitan shakes, grilled cheese sandwich, Protein style, and Animal Style. 3×3 means the hamburger includes three piece of meat and three piece of cheese. 4×4 is same with 3×3, it just has extra a piece of meat and cheese. Next, grilled cheese sandwich has same element as the burgers, but its difference is on the meat. It uses melted cheese to replace normal cheese. Protein style has one different ingredient with
The following plan is intended to provide a basic marketing communications plan for a fictitious company. The company in question operates in China and produces soft drinks, particularly adult soft drinks. The information in the plan has been sourced from various textbooks and online research including the National Bureau of Statistics China.
Cadburys - Marketing Strategies In order to increase sales Cadburys needs to undertake a range of marketing activities before deciding upon the best way to encourage the purchase of its product. When identifying the basic principals which Cadburys must apply to its marketing will be its basic objectives because all business must have objectives it allows them to increase sales and make profit. Corporate aims are the long term intentions of a business, whereas corporate objectives are the specific targets required to achieve the aims.
Pepsi Cola Marketing Strategy PEPSI COLA For Pepsi Cola Ltd, marketing opportunity analysis is a continual and ongoing process. Pepsi have used the new product strategy to realise their ambitions to both defend their current market position, and reinstate their position as a product innovator. Pepsi wishes to create a clear cola that is 100% natural, low in sodium, caffeine-free, and still maintains the flavour of its original cola. They will call it Pepsi Au Naturel.
Like many companies of its kind, Kellogg’s does its best to provide the best possible experience for their consumer. Naturally, there are flaws in the system that need fixing and touching up. It is up to the media and general public to decide if they are mistakes that are looked over or if they are aware of the negative nutritional value of their products and choose to false promote it. Whichever healthy method alternative the company chooses to take, it will no doubt be an improvement worldwide for the company. Their total sales last year reached nearly $13 billion, and will most likely improve for the coming years. Just think of how much of a difference could be made if more time and research were put into foods of nutritional value.
The food menu of McDonald’s is mainly created of unhealthy meals and drinks. Even McDonald’s try to add healthier choices in its food menu, but it still mainly focus on burgers and fried
Coca Cola is a soft drink that was invented in 1886. In 1916, the Coca Cola Company began manufacturing of its most famous bottle. In 1928, the company’s president led an expansion plan of Coke overseas when he introduced the soft drink to the Olympic games. In the 1960s, the company expanded with the introduction of new flavors, while in the 1980s, Coca Cola focused on innovation and change. As the company’s presence grew globally, Coca Cola found a home in countries around the world.
Market opportunities for breakfast cereals is vast, some segments of the market have been neglected, most notably that of the over-50’s. Insightful presentations were given at the “Older, Richer, Wiser” Conference that would suggest the over 50’s market segment is targetable.