Promoter The term promotion usually denotes the preliminary steps which are taken for the purpose of initiating any work. In the context of a company, promotion usually denotes the preliminary steps for registration and flagging off a company. The persons who are involved in such tasks are known as promoters. Promoters are groups of such persons who take upon themselves to do all necessary requirements in order to being the company in existence. The meaning of a promoter usually denotes a group of persons who are involved in the promotion the company. A promoter is a person who is in charge of all fundamental jobs involved in promotion of the company. To become a promoter the person does not need to be associated with the initiation of the company. A person one who is involved later on in …show more content…
The English Judiciary has made several attempts to define the term ‘promoter’. In the case of Twycross v. Grant, the term promoter was defined as a person who undertakes to form a company with reference to a given project, and to set it going, and who takes the necessary steps to accomplish that purpose. Further in US Securities Exchange Commission defines a promoter as a person who, acting alone or in conjunction with other persons directly or indirectly takes the initiative in founding or organizing the business enterprise. Sir Francis Palmer has defined Promoter as “a person who originates the scheme for the promotion of a company, has the memorandum and articles prepared, executed and registered and finds the first directors, settles the terms of preliminary contracts and prospectus, if any, and makes arrangements for advertising and circulating the prospectus and paying the
Perhaps the most versatile of the marketing Ps is promotion. It covers all phases of communication between the seller and the potential customer. It is versatile because a change in budget, media or target audience can be made quickly. Promotions also can be effectively changed for specific market segment efforts. Major promotional concerns include the following:
Promotion refers to the act of moving an employee up the organisational hierarchy, usually leading to an increase in responsibility and status and a better remuneration package.
Promotion is advertising to potential customers in and effort to create an awareness of your business. It is reasonable to believe that without the ability to advertise a company would have a difficult time generating new customers.
Promotion is a final step and can be easily marketed through local advertising in newspapers, flyers, school events, county fairs, churches, in home parties or celebrations; all occasions for the marketing of our candles. Once our company is established, along with returning customers, and increasing referrals we should not have any problems with increasing revenue; as candles are always in demand.
A venture champion is someone within an organization who identifies the opportunity for a new venture, raises the financing necessary to support the venture, and manages the development and growth of the business. Venture champion is also a term used to depict new technology based firms (NTBFs) that create some of these major innovations. Some of the factors that influence the decision to establish a new venture include their ability to: when assessing failed ventures being able to distinguish between bad luck and bad decisions; measure progress against predetermined milestones, and if necessary redirect; get out when necessary; learn from successes as well as failures; be aware of the possibility of strategic reversal and perceived competition
Promotion strategy: Information on product benefits and features, price and easy accessibility is communicated effectively and efficiently to the target audience. It involves determination of key messages and delivering these messages through communication channels such as advertising, public relations, events and word of mouth.
The receiver is the person (or people) who interact with a cultural object through understanding and interpreting its meaning, whether that is a youth buying an Iphone because it signifies affluence, or singing the national anthem because it is understood as showing national pride. Therefore, it is the receivers who ultimately develop, perpetuate and participate in the significance of a cultural object. Although, the receivers would have nothing to receive if a cultural object is not created in the first place. Hence, there are the creators: the producers of cultural objects.
Stakeholders are those groups or individual in society that have a direct interest in the performance and activities of business. The main stakeholders are employees, shareholders, customers, suppliers, financiers and the local community. Stakeholders may not hold any formal authority over the organization, but theorists such as Professor Charles Handy believe that a firm’s best long-term interests are served by paying close attention to the needs of each of these stakeholders. The modern view is that a firm has responsibilities to all its stakeholders i.e. everyone with a legitimate interest in the company. These include shareholders, competitors, government, employees, directors, distributors, customers, sub-contractors, pressure groups and local community. Although a company’s directors owes a legal duty to the shareholders, they also have moral responsibilities to other stakeholder group’s objectives in their entirely. As a firm can’t meet all stakeholders’ objectives in their entirety, they have to compromise. A company should try to serve the needs of these groups or individuals, but whilst some needs are common, other needs conflict. By the development of this second runway, the public and stakeholders are affected in one or other way and it can be positive and negative.
middle of paper ... ... ty.htm#index [3] Lecture notes [4] [1916] 2 AC 307, HL. [5] Farrar, J and Hannigan, B (1998) Farrar's Company Law (4th edn), p.75 [6] [1933] Ch 935, CA.
Promotion. Finally comes promotion - informing the customer on the qualities and advantages of the product so that the potential buyer learns about the product, prefers it to those of the competitors, and has an opportunity to buy it at some place.
1 b: the process or technique of promoting, selling, and distributing a product or service
Promotion is one part of the marketing mix along with place, product and price. Promotion is very important in the marketing mix because if you don’t promote your promote your product then no-one will know about the product or it will rarely be seen. Promoting in the wrong place is also a big risk. All the marketing mix is very important as choosing one wrong factor of the marketing mix could impact greatly on a business especially if it is starting up.
...winter. Mass promotion can some in several forms: advertising, publicity, and public relations. Advertising is any form of communication that is paid.Publicity is a form of promotional communication that is unpaid. An example of publicity is a logo on a t-shirt. Public relations can be either paid or unpaid. (Dlabay 2006.)
The term “direct marketing” excludes the "middle man" from promotion, as a company's message is provided directly to a potential customer. (Investopedia, 2010) Direct marketing is an advertising campaign that aims to gain an action (such as an order, a visit to a store or Web site, or a request for further information) from a group of consumers in response specific communication from a marketer. The communication may take many forms such as mail, telemarketing, direct e-mail marketing, and point-of-sale (POS) interactions. (searchcrm.techtarget.com, 2014).
Advertising lies in the Promotion part of Marketing Mix, but it applies to all the other P's as well. Promoting one’s business is the key ingredient to making one’s business successful. Promotion, along with a great product, key placement, and a reasonable price, will help a marketer work his way to the top. Promoting does not mean leaving his advertising up to the word of mouth of his current customer.