Project Scenario: Jensen Motors

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PROJECT SCENARIO
Jensen Motors Ltd was a British company of manufacturing of sports cars and commercial vehicles. The owners of the company Jensen brothers were previously employed in the Patrick Motors in Birmingham. The company Jensen Motors Ltd was established in 1934. The company was unsuccessful because of bankruptcy and competitors.
INTRODUCTION
Jensen motors starts as a small firm run by Brothers Richard and Alan Jensen; initially they worked at the W.J. Smiths & Sons after the owner's death and in 1934 they renamed it as a Jensen Motor. They built special modified bodies for standard cars shaped by several manufacturer but suddenly there sales reduces because of the competitors and another main point is bankruptcy
This report contains the normal procedural which include the statement of problem identification of Jensen motors through scanning, learning methods, strategies used and implication. The each step of the report contains the significant set of tools that will be very helpful to analyze the requirements and necessities of Jensen Motors. I would start with the problem solving tool that will be helpful in appraising the situation of company. Then I would consider at a set of analytical interior tools that I find relevant to focus in this case of Jensen Motors. These tools include web analysis with brainstorming. Finally, the report will contain recommendation for an implication tools and methods by using portfolio management and analytic network process sufficiently attached with knowledge that the company will use to estimate and re-adapt this method for continuous improvement.
Because of the limitations of time and recourse constraints, it suffices here in to the position and the limitations of this report. The...

... middle of paper ...

...d, reevaluated and re-adapted for the continuous improvement and change in the Jensen Motors.
I have also discussed in this research project earlier that there must be a “no blame” culture in the organization in which the post project discussions, the tools used for web gap analysis, workshops and cause and effect diagrams will be constructive. This tools will help Jensen Motors to improve there performance in the market. This will also help them in the improvement of the communication process within a company , the research and development team will help them in the improvement of there projects and manufacturing process and also in the redesigning of the cars.
Finally, I would like to add that these tools are not rocket science for this company But it is important for the Jensen Motors to overcome there weakness by using these tools effectively and efficiently.

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