Maintaining Profitability of Online Media
It is commonly acknowledged that the role of the media is to provide the public with the information they need to be involved in their communities and participate in political discussion. The free flow of information is so integral to American society that it is protected under the First Amendment of the United States Constitution. Widespread diffusion of information has been associated with increased civic awareness and engagement (Demand).
Technological advances, such as the advent of the Internet, allow news organizations to relay information faster and more effectively to the readers. However, the shift from print newspapers to online media has proved problematic for maintaining the profitability of news corporations.
The traditional business model for newspapers relied heavily on advertising. The revenue from advertising in print allowed newspapers to maintain low prices and high circulations. As focus shifted away from print media toward digital media, this business model faltered.
Readers have shifted their attention to online media sources, causing a decrease in print circulation and advertising revenue. Though there has been a rise in online advertising, the revenue is not increasing fast enough to fill the gap left by decreased print revenue (Economist).
The shift towards digital media has raised other concerns that may impact the profitability of news corporations. Journalists and news organizations rely on credibility for readership and business. However, there is a general lack of trust in information obtained from the Internet (Credibility). If the public does not trust online news sources, they are less likely to visit online publications. This attitude could lead to a...
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...rategy used by Facebook and Google. Advertisers may be willing to pay more if they were sure they were reaching their target audiences. For example, online publications could offer ad space in the sport section to athletic training facilities, professional sports teams, or sporting gear companies.
Digital media sites could also use surveys to personalize the type of news and advertisements a person sees. In this way, online news sources would be less like newspapers and more like news aggregators. Each reader would have a customized list of articles that they are likely to find interesting. This method would allow the publications to charge more for advertising because they would be tailored to a specific demographic, making the ad space more valuable. The use of tailored ads could relieve some of the pressure to charge for content, therefore, boosting readership.
In today's society, we as consumers are exposed to media on a daily basis. Beginning the day with a glance at the daily newspaper and finishing the evening with a television program, the average person cannot escape the clutches of the media in its seemingly endless forms. Along with presenting objective information that includes local news, weather, and sports, a main function of modern media is advertising.
This is the time for the newspaper industry, The Economist in particularly, to fully explore alternative news delivery platforms, such as mobile phone and the Internet. “Old media” is no longer support the demand, and people tend to use more tablets and mobile phone rather than buy printed newspapers (Musil, 2013). Nevertheless, a simple change of platform is not guarantee of success.
The internet is our modern source for news media; the importance of the newspaper has not only declined, it is in a sense, obsolete. We now turn to the internet for opinions, news, and entertainment. Even though the way in which we consume information (PBS) has changed, the importance of an unrestricted and watchful media has not changed. (Magleby, Light, & Nemacheck, 2010)
As our society progressively expands, so does technology along with our needs in regards to different preferences in how we obtain news. While some remain loyal to more traditional ways such as TV news, radio, and newspapers, we have a new and high demand of those who seek information from other resources like snapchat, google, twitter, etc. While the number of staff members declining in the newspaper business might seem like a negative thing, it might not be as adverse as people believe. The article by Hare comments how 27 years ago there was a staff of 350, since then they have only retained roughly 100 employees. Those who remain employed in the newsroom are given the opportunity to do more substantial work than ever before. Despite the
Online started as news in which people would pay a monthly fee, this quickly changed into a free paper, with advertising as the main source of revenue. Online started as an operation that was autonomous and independent of the newsroom, its operations and culture....
For years, the population has been exposed to different forms of media. Newspapers, magazines, television, films, radio, and more recently the Internet are ways of promoting ideas, spreading news, and advertising products.
Magazine advertising is crucial to success. Advertisers are always looking for a distinct group to advertise to, and magazines have the advantage of knowing the demographics of their readers. Television and radio services have to guess at who is acquiring their content.
Due to the global spread of printing press in the 16th century, the earliest newspaper was born. According to Bellis (n.d), the earliest paper that published weekly is called Relation in Antwerp. The emergence of the internet created a new age in communication across time and distance, becoming a preferred medium for the newspaper industry. As the internet grew, we start to see printed newspaper circulation has starting to decline in the 20th century (Li, 2006). A digital newspaper is defined as a publication on the World Wide Web. Such site use hypertext mark-up language and other computer assisted graphic devices to present text and graphic containing news information on a computer screen (Gunter, 2003). The support for online newspaper is strong, as the internet offers new opportunities for presentation and news deliveries. Over the years, the digital newspaper industry had grown exponentially and is expanding continuously, it has become a major role in communication and information distribution. In this essay I will examine the difference between digital and printed newspapers,...
In order to understand how has the Internet affected newspaper and online advertising in Malaysia, two reports: Mapping Digital Media: Malaysia (Ding et al., 2013) and Malaysia entertainment and media outlook 2013: Customers and innovative in the Digital age (PwC, 2013) are compared and analysed. The three common findings are: (1) newspapers retain the biggest portion of advertisin...
I intend to conduct research into the widespread fall of newspaper sales, and how the Internet is causing this, if it is even. Furthermore I will branch out into whether the journalists themselves are to blame, or simply because of citizens’ lack of interest in news, whether it is in the newspaper or the television. I will also investigate how people read their news; do they purchase a broadsheet? What interests them? How much does the Internet take the place of the newspaper? These are all questions and more that I intend to research thoroughly, perhaps with the help of the general public.
One of the main threats that traditional newspapers facd is when the publisher published their electronic edition. This is they do not use papers, so they do not harm the environment. Unlike the printed once, which use a lot of papers and they are not environmentally friendly. Also they need workers. Whereas, the online are not necessarily labour intensive. Furthermore, the online newspapers are frequently up to date and can be circulated widely and cheaply as well. In addition, people thought electronic newspapers are more attractive. Another reason for the disappearance of traditional newspapers is that the electronic newspapers are much cheaper, if not free. In addition, people do not want to spend money to know the news. This is could be a the reason for the decline of the printed newspapers income (Salem, 2011).
The revolution between traditional media platform to online and mobile media sources have change greatly throughout the past decades. With the time it takes for news to present its’ information quickly, online media provides the ability to access information and news ahead of traditional media. Especially with technology, receiving information can just be an arm’s length away by your smart phones or other electronic devices. Especially with Information Technology growing at a constant rate, consumers therefore are transitioning from traditional types of media such as newspapers,
It’s a question that keeps floating around in the public sphere: is print advertising and newspapers dead? The world is becoming more and more fast-paced and although, our want and need for the up-to-date news and breaking stories has not changed, the way in which we consume it has. This background report investigates and explains the downfall of the newspaper and the technological shift to online news. It will also discuss differing opinions of this relevant topic of the future of journalism from a range of reliable primary sources and investigative data.
However, Nieman Journalism Lab proves that 96% of newsreading is done in print editions (Journalism.about.com, 2014). According to The Audit Bureau of Circulations (ABC) which was released in 2014, newspaper circulation has increas...
Newspapers and magazines may cease to exist as we know them and simply more to solely electronic productions. “Breaking news” can be moved to live stream videos by newscasters and not formal stories. There is a possibility that newer forms of media will eliminate old forms altogether, but that does not have to be the case. Ideas from both can be taken and merged together to ensure a quick and also trustworthy source for news. Social media is a medium between the two that is a good goal for media companies to reach. Many “old media” news sources have a Twitter, Facebook or other type of social media account related to their companies. The news is trustworthy because it’s coming from a well known source, but it also comes faster than a broadcast story or a newspaper/magazine article. A good example of where having a social media account is more beneficial is with the fire currently burning in Santa Clarita. News sources such as ABC 7, KTLA, and the LA Times are able to give constant updates via “new media” about the condition of the fire and the environment around