Profitability Of Online Media Essay

The invention and spread of the internet. The invention of the Internet brought with it cheap publishing and massive audiences. It has also brought about a sudden change in the way that business is being conducted that newspapers have been having trouble keeping pace. The Internet has also given rise to cheap classified ads, and sapped away at the lifeblood of the newspapers (Farhi 15). All of these factors, from cheap publishing to the change in business to the loss of classified ads, have contributed to the collapse of the newspapers.

When a page is loading with advertisements, it typically takes longer to load than one without them; ads require more bandwidth and rendering to transmit than a page that is “clean” (Simple Adblock) Security risks that result ads from with everyday online activity are malware, consumer abuse, and exposure to third party websites (Levin and McCain 7-8). It is commonly known that consumers are beginning to get tired of seeing ads—they would rather see quality content—so they begin looking for ways to avoid them. In recent years, mass media has shifted its focus from newsprint and television to online reporting. This is convenient for viewers and even the news companies; however, it does pose an issue of revenue. It is easier for media companies to guarantee and sell ads to other companies in newspapers and TV because viewers cannot skip them, but on the internet, companies have begun to sell space on websites for ads.

Because of online tracking, companies are able to gain more money while conning people in the process. Behavioral advertising is extremely inept and ineffective. When an individual clicks ... ... middle of paper ... ... themselves, so the privacy policies on the sites do not apply” (Online Behavioral Advertising: Tracking Your Every Click). Others may also say that online tracking does not harm users. This is also false; OBA is a violation of human dignity.

In order to market your business, you could rely on window signage and word of mouth, but new businesses need to develop marketing strategies to get the word of mouth going. We are going to focus on some of the most popular forms of marketing or advertising, including the emergence of the usage of the internet to promote your business. Advertising is a paid medium in which organizations and individuals are identified in the message (Nickels, McHugh & McHugh, 2010). We benefit from advertising because ads are informative, and the cost to produce the advertising is covered by the cost of the advertising medium purchased. A survey was taken and local people were asked which method of advertising they choose to help them decide what to buy (Advertising, 2011).

Social media is the modern version of the paper plus more. In modern society technology runs the world and the same applies to advertising and a company’s success because social media can spread the word fast and get your business recognized by a lot more consumers. Social media is "A unique opportunity for companies to stay on top of mind with current customers and get on the radar of new customers on their preferred platform." (Zeckman) Social media has a positive impact on businesses because Zeckman claimed that due to the rise in social media, more businesses can become closer to their customers and develop the trust and security that they are the right brand for their customers. In addition, Zeckman stated all businesses can use social media to their advantage by social media to get customers more interested and thinking about their product and to get new customers drawn in by ads that if we’re not posted some people would have never heard of the business.

Since user-generated marketing content is generally more effective than traditional content, the spread of negative user-generated content by a disgruntled customer can be very difficult for companies to deal with. Another additional drawback is the lack of standard practices for social media adoption and implementation. Social media marketing is not uniformly indicated for all type of products and services despite the abovementioned benefits to its adoption. Kim and Ko suggest that building luxury brand awareness through social media adoption can have the counterintuitive effect of reducing customer equity for branded products. Their study showed that after Louis Vuitton became increasingly popular in Korea, many counterfeits appeared, which in turn, ruined the distinctive elements of the brand.

The Social Consequences of Communication Technologies How many hours have you spent on American Online Instant Messenger when you should have been studying for prelims? Communications shapes our modern society as well as brings many burdens and negative aspects along with it. It does not seem like it is even able to help most of the population of a developing country because most of the people in that country do not have access to modern communications technologies. Current telecommunications technology has enlarged our social lives decreasing our productive time, increased the rate of spreading of negative ideals, and amplified our dependence while diminishing our independence. Telecommunications seem to decrease our independence making the modern developed society increasingly dependent on inconsistently semi-accurate sources.

Quite frankly, most of the people running businesses online have very poor websites. A lot of people running popular sites are not taking advantage of their traffic by monetizing it (this could be by choice or ignorance). Making a profit may be as simple as implementing a smart AdSense campaign on a popular site after buying it from an owner wishing to move on to other things. Perhaps an e-commerce site could use some search engine marketing or some tweaking to an AdWords campaign might do the trick, or better still, monetize, optimize, affiliate and upsell for maximum gain - make use of all the marketing tricks at your disposal. I’m sure if we did some statistical sampling of the web industry search engine optimization techniques would be understood by a minority of webmasters and implemented well by even fewer.

This practice has caused a general shift from less physical productions of media to more web based publications, as brought to attention by Ira H. Fuchs, author of the article “Prospects and Possibilities of the Digital Age.” Also, the practice of keeping full time journalists and photographers on staff has declined in favor of purchasing mostly freelance materials, as addressed by Julianne H. Newton in her book The Burden of Visual Truth: The Role of Photojournalism in Mediating Reality. This has been done to mostly cut down on costs, but some wonder if it could potentially lead to a decrease in credibility. There has also been a question as to whether this change in how media is presented is something that needs to be done, or if this could potentially lead to misinformed stories. In terms of changes in media presentation, those who are for them, such as Fuchs, see the advantages to having the bulk of news distribution online. A great amount of people have internet access readily available to them and those that don’t always have the option of going to public libraries funded in the interest of keeping the masses informed.

Because technology is revolutionising so fast the newspapers need to keep up with this technology and make sure they to update their work onto the net. The website will allow the newspaper to publish multiple articles without having to waste large amounts of paper and ink causing this scheme to be more environmentally friendly. The newspaper can also have database which contains all its previous articles and resources which would prove very popular for news enthusiasts. Because of the capacity of most websites they can store more information onto the database which has potential social implications as well. Traditionally it may have taken a large amount of paper to print the same coverage that now one website can store hence saving paper.