Product Strategy Of R & W Printer

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First of all, product strategy. It is absolutely important to plan strategically, as in long-term product strategy. One possible definition of strategic planning is ‘the company’s plan for long run survival and growth that makes the most sense given its situation, objectives, resources and opportunities.’ (Brooks,J.R. 2004) In order to increase the acceptance of our products, product differentiation. Barney,J.B, (2006) stated that ‘product differentiation is a business strategy whereby firms attempt to gain a competitive advantage by increasing the perceived value of their products or services.’ Product differentiation is crucial to increase a firm’s revenues and generate competitive advantages. R&W Printer are producing and providing products that emotionally engage customers worldwide.

We create innovative and eco-friendly products. We alter the features of our products to differentiate our products with other company’s product. Our design and features are environmentally friendly products, energy-saving, resources-saving construction, high precision technology, printing email, documents, photos wirelessly by using smart phone to link it together with R&W Printer. Now, consumers can experience the power of printing mobility today! Consumer can enjoy the ease of printing their documents anytime, anywhere. This makes R&W Printer outstanding and prominent compared with various company with their latest product.

R&W Printer did numerous of research and survey to actually get the correct buyer of our products. We know exactly who wanted to buy our products. It works extremely well and perfect, the designs are looking good too. The prices R&W Printer is economical, frugal and it is affordable for anyone who needs it....

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...t the printers are fully functional with maxed out important features such as duplex printing, Ethernet networking and LCD screen. We are also planning to extend our warranty from a one-year basis up to a maximum of three-year’s time for our products. On the other hand, new models of our printer will provide a whole new of energy standards to meet the consumer’s needs. In this case, these printers which are built in with sleep and standard mode is able to save up energy by reducing the electricity consumption.
In conclusion, our R & W printer company hopes to achieve better performance in the worldwide marketing field by expanding further our range of product availability in the future. In addition, we hope to gain profit through our business in the long run and make good use of it by launching new innovative printer products to fulfil demanding consumer needs.

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