Product Strategy Case Study

Marketing is the key to every organisational success.it involves different strategies to win market place. One of them is product strategy. Product strategy one of powerful tools for organisational success but there may there may be arise many issues according to product strategy. The major problem is not fulfilling the customer’s requirement according to customer needs. The change in the demand of a product affects the decision of product strategy because of change in habit, fashion of customers on the other hand production cost and quantity also effect the marketing because higher cost and quantity leads to higher price as well which cannot be affordable for all customers.

One of the best solution to overcome these problem. Satisfy identified

Price is the value measured in cash in the part of exchange between two parties where the purchaser of first party need to pay to pick something offered by the second party. Some manager assume that consumers are ready to pay for product whatever the product is priced in that case managers set the price as they think, not what the customer thinks it should cost of product. It was main key point to market failure.it may lead to loss in sales because customers often compare the present price according to past purchase experiences and information. Price can be set from two sides, one by the producer’s side and second by customer’s side. Generally producer set up price according to the different cost such as manufacturing cost, sales cost, profit margin and capital as well But customer examine the price of product according to their affordability and uses of products(Dovleac

As a part of the marketing strategies promotion involves in all activities that communicating with customer about the product and its profitability and features. When particular company produce product and determined the price, it is time to communicate with the customers about product. Information provided to the customers to making decision to purchase the product .TALPAU (2014) states that “Promotion is the star component of the marketing mix and refers to the means of communication used to inform the target market and convince potential customers and other stakeholders, to choose a company and/or its products’’. Many obstacles must be consider for proper promotion of marketing .If sales promotion used over the long-term, customers may get used to the effect, too much promotion can affect the brand image. The main challenge is to educate the customer on brand