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Mp3 players and the industry
Mp3 players and the industry
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Product Review of RioVolt MP3 Player
When the very first MP3/CD players arrived at MP3.com last year, we fell in love. This invention that shuttled hundred-song CDs around—CDs that previously would only play on other computers—was pretty darn exciting to geeks like us. So excited, in fact, that we overlooked that half the players didn't work, and the rest lacked the barest features anyone would ask for.
The honeymoon didn't last long. One look at all the CD burners dotting the suburban countryside indicated the hunger for a quality player was too strong for these half-baked first generation players to satisfy.
But while major corporations like RCA and Sony were tripping over their feet trying to get a product out the door, it was Rio that stepped in and delivered the ready-for-prime-time player everyone has been waiting for: the RioVolt.
This is a good-looking, very likable player that's generous with functionality and not too pricey. (And you won't find that sentence in too many other reviews of MP3 hardware.)
In addition to standard audio CDs, the RioVolt will play CD-Rs and CD-RWs burned with MP3s on them. It's also the only MP3/CD player that supports CDs burned with WMA files.
The RioVolt has upgradeable firmware, which keeps your investment from becoming obsolete. Rio will offer bug fixes and feature enhancements on their web site that RioVolt owners can download, burn onto a CD, and insert to update their player.
To help navigate through songs, there's a Navi button for skipping through the folders on a CD, and a 10+ button, which jumps ahead 10 tracks.
The backlit LCD display shows scrolling song information, but we wouldn't mind seeing even more. The lower third of the display is taken up with a cool-but-gets-old-quick animated dancer. Perhaps a firmware upgrade will give the option to kill her off?
The display may be irrelevant, though. Thanks to a handy (but tiny) remote, this player will spend most of its time tucked away in pockets. The eight-function remote controls all the necessary functions. (Note: those with chubby fingers might need a pencil to hit their target.)
The player comes with a nice black carrying case with one curious quirk: You have to take off your belt in order to loop it through.
Once looped in there, you'll be happy to know the RioVolt has very impressive shock resistance, featuring up to 120 seconds of buffering for digital audio and your choice of 10 or 40 seconds for regular CDs.
Briton Kane Kramer invented the digital audio player in 1979, known as the MP3 player. Finally, the compact discs (CD) came out in 1982 and “The first album ever released on a CD was Billy Joel’s 52nd Street. The first to sell one million copies was Dire Straits’ Brothers In Arms.” Following the CD were: DAB radio, Sony Discman, Sony Minidisc.... ...
Business Tort Michael Robertson is the CEO of MP3.com. Over the past few years, he has established a flourishing business, which had a market value of around $1.8 Billion. In February 2002, a case was filed against mp3.com by a nonprofit trade organization that represents the recording industry, namely the Recording Industry Association of America (RIAA). Robertson claimed that RIAA was presenting a false picture to his stockholders and lying to his partners. RIAA sued him for copyright violation. Robertson sued them back on charges of defamation, trade libel, intrusion with potential economic benefit, and undue business practices. If the situation is analyzed, the Recording Industry Association of America (RIAA) suit against MP3.com actually points out the fact that Mp3.com had illegally copied around 45,000 CDs. Through this, MP3.com could offer an instant "Beam-it" feature that would upload the contents of the CDs from your personal library to MP3.com's Website. Beam-it software is a revolutionary program that lets MP3.com instantly identify the CDs you own so they can add them to your My.MP3.com account. With Beam-it, a visitor never has to upload song files or convert their CDs to MP3s. There's no ripping or encoding involved. While it takes hours to upload an album to other sites, Beam-it allows one to start listening to music from their My.MP3 account in less than a minute. Hence, users can store their music online and listen to it from anywhere. Record companies all over the world carried out a large- scale revolt. There were press releases against this venture. Artists and singers favored the record companies whose profits started to fall. Everyone thought MP3.com was becoming a giant in the music world, just like Micr...
MP3 is a relatively new form of piracy, only being around for about ten years. The fact that the MP3 format takes up as little as one megabyte for a one minute clip, makes it an attractive storage factor for pirates. And with the CD-R and CD-RW drives, people can convert MP3 files to common CD format, burn to a CD, and play in any CD player, and be listening to a mix of their favorite songs within a half hour of downloading the song. With MP3 players becoming more and more popular options in cars, you can burn MP3 files directly to a CD without converting to a standard audio file and have over six hours of music on a single CD!
MP3 and require specialized players which decompress the files and then play the audio files like a
The market penetration of TiVo has been very poor. Fourteen months after its introduction only 0.04% penetration has been achieved out of the total of 102million TV watching population. This is also reflected in the poor revenue position of the company. Exhibit 3 shows that the company recorded a loss every quarter since the introduction of the product in September 1999 and has been getting worse.
TiVo has diversified itself in the industry by promoting their system as user friendly and innovated features such as viewing digital photo's wirelessly from a P.C and even a suggestion engine that selects consumer preferences. Marketing seems to be the best competence TiVo has thus far. These unique marketing techniques have made TiVo the most well known DVR and set the standard in the market. Many consumers acknowledge DVR's as TiVo's.
TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chasm between the early market and the early majority.
TiVo has had competitors for the first year that it was conceived which has made it difficult to thrive when fighting for market share. The two major competitors were DVR, and ReplayTV. All made their debut in 1999 and the Consumer Electronics Show in Las Vegas. Replay won the Best of Show award. (Pearce & Robinson, 2013) However years later no one remembers ReplayTV. Whereas TiVo and DVR has gone on to become household names in the market place. However in the early years of this technology TiVo thrive. Using clever marketing slogans such as, “It’s not TiVo unless it’s a TiVo”, “Simple enough you mother could do it, or “Hey if you like us, TiVo us.” Additionally, TiVo engaged in employing celebrities to endorse the TiVo brand. These are all time tested marketing strategies that work to help corporations dominate a market share and drive them to financial success. So why has TiVo dominated the market early but never turned a profit.
Finally, this assignment has shown how music can be updated to suit different generations. Through the process of evaluating both songs, and comparing the two, one could say that the differences in the second song help refresh the first version. Although others may remark ‘old is gold’.
Before the 1990’s, if people want to listen to music, they just visit a music store and pick up a CD and then put it into a stereo equipment. However, the development of MP3 file format gradually changed the way people listen to music. This format lets everyone download music easily and it can be converted to CD as well. But, there is still a problem: searching MP3 files on the internet is maddening and people seldom can find the music they want. Therefore, the birth of Napster solved this problem, creating a virtual music community in which music fans could use the Web as a “swap meet” for music files. More importantly, Napster is easy to use and it’s free, which expands the range of audience in age. Bandwidth also contributed to Napster’s success. The greater the bandwidth, the faster the file can be transferred. So, Napster really changed the way people listen to music, discover music and interact with music.
Back in the early 1980’s, record labels controlled what people could hear through airplay, record distribution and manufacturing, and selective promotion of music based on their judgement of their audience. An artist’s only feasible option was to go through this system. To obtain music of high quality, people had to buy vinyl singles or albums or tape, and later, only CDs. There was no practical way to listen to music before buying it without listening to or taping off the radio. Music was very restricted by several different record companies.
“It had changed the high-tech industry, particularly Apple. By the end of 2005, Apple Computer had sold more than 42million iPods at prices ranging from $99 to $599.”( Steven Levy pg. 3). The iPod was a complete success by the innovation of storing large quantities of music into such a tiny gadget. This was a device that devastated the population with a great jump in technology. People worldwide adored the ability to carry this small iPod around with the greatest of ease. Society has forever changed because of the iPod. The iPod has changed how most purchase music too. With the interlocking combination of iTunes, Steve Jobs was able to create such multi-accessible information with the ability to organize our music, create preferences, mix/mash variety, and find some music not normally found in stores. Steve Jobs was able to successfully create this “iPod” to only further our progress in
...P, 2005, p 23) Around 2005 cell phones and PDAs were referred to as Swiss army knives of gadgets due to the fact they had many functions in one device. All the big phone companies at the time were premiering phones with more mp3 storage than mp3 player, essentially foreshadowing the future. (Dempsey, P, 2005, pg. 23)An average smart phone in the year 2014 can hold around 8-16 gigabytes of data, and if storage is allotted correctly, the phone can hold thousands of mp3s. Any mp3 player trying to have a foothold in the consumer market cannot compete with a device that is an essential part of an average person’s daily life, and a music player. “Smartphones with increasingly high-quality audio and video capabilities have become popular and therefore hamper demand for products in the Audio and Video Equipment Manufacturing industry.” (Krabeepetcharat, T. 2013. p. 8)
It has introduced a new tool called “music store” where we can post 30-second musical clips of our favourite songs and albums to newsfeed.