Product Orientation Case Study

Introduction

The marketing and sales idea concerns long time ago while in the today’s setups of the companies and organizations, the customer is everything. In the past era, many businesses and organizations concerns others than the customer. The current essay evolves the factors that manufacturing businesses need to have the orientations to market around the target area. Four types of orientations are being expressed in the manufacturing organizations which are described below:

1. Production Orientation

The purpose of the business is to eliminate the cost of the production particularly in the bulk production. The concerns personnel around the business oriented do have concerns that economies of the scale by mass production will maximise the profits and reduce costs. They need to avoid the processes for the production efficiency that lowers the quality of the product. To maximise the quality of production will increase the product’s appeal to the customers.

2. Product Orientation

The product orientation firm believes that high quality product and superioe features make the product functional. These manufacturing organizations believes that as the quality of the product is superior and hence the customers like the

As customer is the core focus of the marketing and all activities depend on the customers. The organization aims to understand the needs of the customers, then develop the strategy of the marketing of the specific goods and this strategy is from development of the product to sales of the product. After the sales has begun, a market suvey will be conducted in order to understand the feedback of the product and then it would be known that further changes need to have for further development. Since there is a lot of competition in the manufacturing business in the market, so the process of development of products is ongoing and changes in the already manufactured goods are required