In the early 1990s Wal-Mart decided to manufacture products at a value rate to the consumer. Their Great Value brand is generic to major leading brands. Over the course of this Session Long Project I will discuss the product design Wal-Mart incorporate, provide background foundation of Wal-Mart’s decision for its development, and the different issues for developing the product, I will also discuss the Great Value product life cycle as it pertains to a large selection of products.
As consumers demand for the Great Value brand increased Wal-Mart decided to rejuvenate the products. In “2009 at a time when families needed to make every penny count” (Wal-Mart Store, 2012). Wal-Mart announced the release of new approach to packaging and enhanced quality merchandise ideas for their Great Value brand products, along with the product appearance and quality piece. To better increase the product design Wal-Mart brought in experienced professionals; these professionals were previous top ranking place holders in many national name brand product and companies. Some of the company professionals began their roots with companies such as Hershey foods, Frito-Lay and Pizza Hut.…show more content… In early 2009, Wal-Mart selected the Agentrics product lifecycle management (PLM) platform to assist with the development of the Great Value private brand products. (Agentrics, 2009) Steering their marketing towards changes in economy, Wal-Mart’s decided to expand and improve the Great Value brand. Currently, Great Value products range from more than a hundred different categories of products available to the consumer. “Wal-Mart is the world 's largest public corporation, according to the Fortune Global 500 list in 2014 (Fortune 500, 2014) Keeping in mind Wal-Mart doesn’t manufacture products they purchase the products manufactured with their brand name Wal-Mart’s primary focus was to exhibit a look for