Proactively Analytical Case Study

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Proactively analytical people will be more marketable and more successful in their work” Do you agree? If so, why? How would you decide, and what evidence could you acquire to help you decide, whether ABA people would be more marketable or successful ? I would totally agree with the fact that proactively analytical people will be more marketable and more successful in their work. Actually am totally in awe with the data science field and so would be biased to think so, but believe me this is very true. A report by the forum, "Big Data, Big Impact", declared data as a new class of economic asset, like currency or gold and to exploit the data flood we need a data scientist or business analyst. These people are very much similar in the way they…show more content…
As far as the business analyst profile is considered this role moreover, included most of the task that needs to be performed by a business intelligence specialist and in addition to that should be aware of advanced analytics tools and softwares like SPSS, SAS, R and Python which are used for prediction, optimization and adaptation of a business problem. As far as our topic of proactive analytical people are considered these 2 positions definitely falls under mentioned category. A report last year by the Mckinsey global Institute projected that United States needs 1,40,000 to…show more content…
One of the tasks performed by data scientist at eBay involves “A/B testing” on the site (Saran, 29 Apr, 2014). With A/B testing eBay are continually making changes to the home pages, be it with the font, colors, pictures, deals, packages on the go in order to gain more clicks, longer visits, more purchases. Without being told, a fraction of users are diverted to a slightly different version of a given web page and their behavior is compared against the mass of users on the standard site (Christian, 25 April, 2012). If the new version proves successful, it will displace the original or else it is quietly phased out without most users ever seeing it. Another advantage provided by the use of big data and analytics technology is that by using power search hints eBay is able to present search query tips based on topics that power users have already asked. These searches enable eBay sellers to see whether it is best to set a low auction reserve price, whether free shipping matters and other questions related to selling on eBay (Saran, 29 Apr,

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