Privacy and Copyright Infringement Laws

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The process of fighting piracy and copyright infringement has become increasingly difficult with the advent of new technologies. The transitioning of music and videos to an online platform has impacted the entertainment industry as well as consumers. The availability of online content has changed the way consumers purchase and listen to music. There are several legal channels available for consumers to obtain music and videos online, through live stream, on demand, pay per view, live tv, and other authorized music services and websites. However, consumers are also using unlawful means to obtain music and videos through illegal file sharing. Amongst these means, the most popular are peer-to-peer (P2P) networks that allow users to connect directly to each other and create a network of file sharing.
While it is illegal to download and distribute copyrighted content without permission, it is considered to be a widespread practice. The expectation for uninformed consumers is that it is acceptable to download anything from the Internet and that they are doing nothing wrong. However, even among those who know it is illegal, some still continue to download illegally, believing that their downloads would not create much harm to the entertainment industry or that they will not be caught. As for content owners, the expectation is that consumers pay for the products through the available legal options; and that if they do not, there should be a system to deter them from such behavior. To begin, we will examine the precedented copyright laws that have influenced the Copyright Alert System -- commonly referred to as CAS, being enforced today.
Piracy has been at the helm of concern for the Entertainment industry, its constituencies, the governme...

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...sential that they keep abreast on copyright laws and monitor their client’s actions from a distance to ensure they are behaving in both an ethical and a legal way.
Further more, the CAS system will affect or even change the behavior pattern of the consumers, by affecting the accessibility to the IP content, which involves the channels they use to obtain copyrighted content, the cost of obtaining those contents, and the experience of relating to it. Also, ideally it will change the cultural context, such as how they value creation; whether people think the creators should get paid for their works, etc. Both the behavioral change and cultural change contribute to the revolution of the ecosystem of Intellectual Property consumption, which PR professionals should be familiar with since the knowledge of the situation enables us to engage, and communicate strategically.
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