Priceline.com
Priceline.com is an Internet company that pioneered a unique type of e-commerce known as “demand collection system” that enables consumers to use the Internet to save money on a wide range of products and services while enabling sellers to generate incremental revenue. Using a simple and compelling consumer proposition of “name your price,” the consumer is in control of the product they wish to purchase. In the form of individual customer offers guaranteed by a credit card for a particular product or service at a price set by the customer and communicate that demand directly to the participating sellers or to their private databases. The company works by allowing the consumers to agree to hold their offers open for a specified period of time to enable priceline.com to fulfill their offers from inventory provided by participating sellers. Once fulfilled, offers generally cannot be canceled. By requiring consumers to be flexible with respect to brands, sellers and/or product features, the company enables sellers to generate incremental revenue without disrupting their existing distribution channels or retail pricing structures.
The company is grounded on the assumption of “rational self-interest.” In other words, since individuals make rational decisions to achieve the greatest satisfaction or the maximum fulfillment of their goals, Priceline.com has now revolutionized the market industry. By their ‘name and lock your price” strategy, more and more consumers have been able to maximize their satisfaction on differentiated products. The consumers want to spend their incomes to get the greatest benefit from the goods and services they can afford. Priceline.com helps them to achieve their goals. Since the inception of this internet-based company, millions of consumers were able to afford more with less expenditure on their goods. In addition, rational behavior varies among every individual because individual preferences, circumstances, and available information differ. Priceline.com offers various or “differentiated goods and services” in a broad range of products to purchase from.
“E-Commerce Pioneer Priceline.com Sells 20,000 Leisure Airline Tickets In Six Weeks.” As ticket sales accelerated, priceline.com has become one of the nation’s top 10 most-visited commerce Web sites. In it’s first six weeks of operation, pricelin...
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...e expected rate of return is far greater than the interest invested in producing advertisement. Moreover, they expect companies to support their business strategy so the other companies in return can generate greater revenue as well.
Conclusively, Priceline.com has brought an exciting and provides other businesses with inspiration to follow their strategies. Many consumers have benefited from this Internet Company and as a result have saved money to spend on other wants. Now we have the option of choosing a price and giving countless vendors the chance to bid. For better or worse, this could transform the way we think of shopping, as well as the way in which we do it. Conceivably, it could alter the nature of balance and power between vendors and consumers. In addition, it restructures long-standing capitalistic business and sales traditions. This new business model appears to have the potential to give enormous new powers to people who want to buy things, since their price is being offered to many thousands, even millions, of possible sellers. The new business method venture is successful and it opens the doors for consumers who are tired of the fixed prices they have to pay.
The notorious detention camp, Bergen-Belsen, was constructed in 1940 and “was near Hanover in northwest Germany, located between the villages Bergen and Belsen” (jewishvirtuallibrary.org), hence the name. Originally, the “camp was designed to hold 10,000 prisoners” (jewishvirtuallibrary.org) but, Bergen-Belsen rapidly grew. “In the first eighteen months of existence, there were already five satellite camps.” (holocaustresearchproject.org). Eventually, the “camp had eight sections: detention camp, two camps for women, a special camp, neutrals camp, ‘star camp’, Hungarian Camp, and a tent camp.” (United States Holocaust Memorial Museum, p.165) It also held prisoners who were too ill/weak to work at the “convalescent camp” (Bauer, Yehuda, p.359)
Spirit addresses “price” by attempting to get the lowest possible fair for their potential customers. They have instituted their “unbundling” strategy that essentially removes all the conveniences that other airlines afford. Fees for checked bags, fees for flight changes, and no complementary in-flight beverages are just a few of the cost-trimming techniques employed. This strategy allows Spirit to come up with impossibly low fares. It also conforms to customers who just want to get from point A to point B without paying extra for services they don’t use. This strategy, coupled with an in-your-face “promotion” ploy, has made Spirit Airlines “the most profitable airline in the U.S.” (Nicas, 2012).
Funding Universe, also adds that Priceline is a transactional service that offers products in two categories: a travel service that offers leisure airline tickets, hotel rooms, r...
Bergen Belsen Nazi Concentration Camp was established in 1943 (Bergen-Belsen). Bergen-Belsen was a detention camp that was used to prison Jews during Hitler’s reign. Years ago, Bergen-Belsen concentration camp was not a concentration camp at all. It more was camp that held prisoners of war from enemies back, back then. This camp was located near the German towns Bergen and Belsen. Bergen-Belsen was had a max capacity of only 10,000 people. Later after the Auschwitz concentration camp in Auschwitz, Poland was liberated in 1945 by Soviet soldiers, Bergen Belsen had held more than 60,000 people (Bergen-Belsen). These people included: Slavic, Jewish, Gay, Jehovah's Witness,
As we learned from Chapter 12, price must be carefully determined and match with firm’s product, distribution, and communication strategies. (Hutt & Speh, 2012, p. 300) Therefore, there should be a strong market perspective in pricing. In order to build an effective pricing policy, marketers should focus on the value a customer places on a product or service. One of the most effective ways to do so is differentiating through value creation.
Chinua Achebe’s Things Fall Apart, is certainly the world’s most widely read African novel; it focuses on the life of Okonkwo a respected male in the early 1800’s in the Umuofia tribe of the Igbo people. Things Fall Apart, has gained much acknowledgment and recognition by virtue of its unique portrayal of life in the early 1800’s in colonial Africa. It has sparked controversy and debate between scholars; as a result of it being written by an African in 1958, this type of writing had never been seen before. This particular controversy was actually what Chinua Achebe, a celebrated 20th century Nigerian novelist was anticipating, when he composed Things Fall Apart, to describe Nigerian culture and the clash between indigenous African cultures with the traditional European culture.
The camp was a labor camp for men at first in 1942 it turned in to a death camp. Killing by the hundreds in weeks. Jews burning and bared body. Only getting piece of bread a day some starved or shot for no reason or
... demand as a function of marketing variables, such as price or promotion. These involve building specialized forecasts such as market response models or cross price elasticity estimates to predict customer behavior at certain price points. By combining these forecasts with calculated price sensitivities and price ratios, a Revenue Management System can then quantify these benefits and develop price optimization strategies to maximize revenue.
In recent years, a controversial debate has erupted in the public school front. The questions stand whether or not high students should be required to follow a dress code or wear uniforms. Many opinions on this subject include a student’s right to freedom of expression and if a dress code is another form of sexism against women. Through the controversy a single factor plays a huge part; teenage students are in school to gain an education and become successful adults. Every high school should implement a uniform dress code because it minimizes distractions, promotes group culture among students, and teaches students professionalism for a future workplace.
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements to the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion. In a dysfunctional time for the airline industry, most airlines, especially major carriers, are adapting the concept of "doing less with more." One low-cost carrier, JetBlue, is changing the domestic aviation landscape in this regard and is defying the odds. Here is a company that has examined each marketing mix elements carefully, has adapted them to its customer’s needs, and is succeeding because of this approach.
price as the major decision-making tool for customers (“Global Consumer Electronics”, 2013). This lack of
and is especially popular among eBay customers. Fig.1 briefly illustrates Company’s business. The system enables its
All items are hand-picked and have been established for 3 years. Mr Price will need to combat this threat by closing the gap where potential customers are escaping by merging businesses, or creating a competitive advantage. A competitive advantage is achieved by having lower prices, better quality, customer’s loyalty or best service. (Retief, 2015)
I define holistic health in this way because holistic health has numerous ways to attain a health and to approach the analysis of an illness. The modalities I learn in my holistic health class have made me to realize that there is more than one way to achieve the health and western medicine is not the only hope to reduce or cure the symptoms of any di...
Holistic development refers to the key aspects of an individual’s life and this includes physical, intellectual, emotional, social and moral-spiritual dimensions of one’s development. It also mirrors the way we mature, learn, grow, and develop in a holistic way. On the other hand, when we used the term “holistic” in the field of health and lifestyle, it denotes the connection of the mind-body-spirit as well as the wellness of the interconnected parts and aspects working in harmony and balance