Preventing Breast Cancer Through Mammograms and Sef-exams

735 Words3 Pages
Because doctors warn that breast cancer is the leading killer in women; yearly mammograms and monthly self-exams are preformed. The daily routine to lower the rick of breast cancer consist of: exercise, eating healthy, and avoiding alcohol. But, what if instead, essential oil rubbed on the breasts’ everyday stopped breast cancer? In 2007 Joyce Sobotta created “Healthy Girls Breast Oil”, and claims it stops breast cancer. Unfortunately, the evidence in the oil’s claim is not apparent to women when reading its advertisement. By examining the rhetorical components of the advertisement it reveals the creditability of the author to be low. Likewise, the advertisement unsuccessfully motivates women to buy the oil by appealing to the emotion around breast cancer. The Healthy Girls Breast Oil website is not effective in using the fallacies of: false cause, either/or, and appeal to emotion to convince women to buy their product to stop breast cancer.
False cause is used when two events occur close together in time and connect a cause. Healthy Girls Breast Oil is claiming to protect girls’ breast health with a blend of special oils. However, according to the website, “A loving lymphatic self breast massage is known to be very beneficial” (Healthy Girls Breast Oil). The massage, preformed in conjunction with the oil, creates two events close together in time. It is inconclusive to claim the oil causes healthy breasts, since it could also be from the massage. The website also says, “Government clinical studies that showed limonene in large amounts in certain essential oils stopped and regressed abnormal cells” (Healthy Girls Breast Oil). “Healthy Girls Breast Oil” only has two oils, lemon and orange, that contain limonene. There are six oth...

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...ct breast health, lacked creditability due to a poorly organized webpage, lack of evidence in research, and use of rhetorical fallacies. The emotion (pathos) generated by the story of the author’s sister struggling and dying from cancer is strong. Therefore, the rhetorical principles: logos, ethos, and pathos are not equally balanced.
Rubbing oil on our breasts’ will not stop breast cancer; this claim lacks logic (logos). Trust in the company and the oil is low (ethos), and emotion is too high (pathos). Because these rhetorical principles are not equally strong their message is weak. The fallacies: false cause, either/or, and appeal to emotion do not provide evidence for the oil. Considering these arguments, “Healthy Girls Breast Oil” is not convincing in their claim to stop breast cancer.

Works Cited

Healthy Girls Breast Oil. N.p. n.d. Web. 23 Mar. 2014.

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