The Rhetorical Analysis Of Hillary Clinton's Campaign

Presidential election 2016 is on its way and all the candidates are trying their best to get a maximum number of votes. Hillary Clinton is one of the candidates for the presidential election of the United States. As the presidential election campaigns are going on, Hillary Clinton campaign has released a number of advertisements, two of which are “brave” and “children.” The emotionally charged ads used for Clinton 's campaign depict her filled with compassion, altruism, strong family values and solid leadership qualities.This symbolism is a powerful tool to persuade people to vote for her by showing the reasons why they should unite with her.
The opening scene of the first advertisement starts with some background noises in the room, showing

As the girl begins explaining her problem, “My parents, they have a letter of deportation,” and further, she struggles to finish her sentence and begins to cry. Her voice shakes when she says, “I’m scared they are going to be deported.” Clinton’s expression shows that she is distressed by the situation of the girl; however, she consoles the girl as a mother consoles her child, and she says "You 're being very, very brave, and you have to be brave for them, too. Let me do the worrying. I 'll do all the worrying, is that a deal?" This shows Clinton is caring and she wants to work in favor of every single person living in the United

The ad shows her 11 clips in 60 seconds which typically shows her different appearance over the years, with short hair, and different kind of dressing styles from pink blazer to red; however, her message remains the same. In every clip of her, she is dressed in a formal way. She is the one, who is in politics from so many years and still have keen interest and desire to move forward. She is the first lady among presidential candidates who gives the speech on the importance of children and families. The ad shows black and white flashes from her cumulative years of leadership which shows her starting days and then switches to colored, modernized clip of her, which shows how far she has come. The footage throughout makes it clear that she has spent her whole career fighting for children, families, and our country and she 's not stopping now. This clip reminds voters that her career in politics is not from past few months, but from last 37