President 's Column Is Written By T. Paul Furukawa, Ph.d.

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President’s Column (Furukawa, 2013) and Facebook page of NASW-Texas Alamo Area Branch (2015) represent different forms of communication. President’s Column was written by T. Paul Furukawa, Ph.D., LMSW, when he was President of NASW/Texas (Furukawa, 2013). He called his articles “meditations”, and their selection consists of ten pieces dating from September 2003 until June 2005. Therefore his “meditations” demonstrate one elected official’s point of view (Furukawa, 2013). The Facebook page of the Alamo Area Branch (2015), on the other hand, reflects the views and opinions of its administrators in the context of social media, where “the visibility of content in the newsfeed stream is decided based on the closeness of the relationship between users, the importance of the interaction, and the currency of the post” (Stiernstedt & Kaun, 2014, p. 1161). According to Oxford Dictionaries (2015), meditation represents “a written or spoken discourse expressing considered thoughts on a subject.” First article shares the author’s thoughts on recruiting the new generation of social workers (Furukawa, 2013). The author’s reflections are inspired by the Harry Potter series of books by J. K. Rowling. Furukawa (2013) concludes that social work profession is not the “rocket science.” However, it is more demanding because of the unpredictability of people’s choices, decisions, and the consequences of making them. Social work candidates bring to the profession different qualities, skills, abilities, and strengths, and are encouraged during their education years to utilize them in practice. The emphasis on diversity in unity is what makes social work so powerful and well equipped to address the challenges of human existence. The second art... ... middle of paper ... ...on, President’s Column (Furukawa, 2013) expresses its author’s reflections related to the social work profession’s values and relevant events, and places them in cultural, literary, philosophical, historical, or political contexts, subjectively chosen by the author. In addition, the articles often reflect their contemplative nature typical for meditation. The Alamo Area Branch of NASW/Texas covers the following counties: Atascosa, Bandera, Bexar, Comal, Frio, Gillespie, Guadalupe, Karnes, Kendall, Kerr, Medina, Wilson. There are two Schools of Social Work in the Alamo Area Branch - Our Lady of the Lake University and University of Texas at San Antonio (NASW/TX Branches -Alamo Area, 2015). The flow of communication on Facebook is completely different from single-person 's “mediations” because the content and structure of the page is controlled by its administrators.

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