Presentational and Structural Features of Two Adverts

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Presentational and Structural Features of Two Adverts In the following piece of coursework I will describe and analyse the presentational and structural features of two adverts. I will also explain the persuasive devices of the adverts. I will be discussing two adverts. The first one I will be discussing is a Christmas mobile phone advert and I will explain what the designer of the advert is trying to do. The second advert is for a donkey sanctuary, I will describe the emotive and persuasive language in the advert and explain how this advert is meant to have an effect on people's emotions. Here are the main points I will be looking at: § Firstly, I will be concentrating on the Christmas mobile phone advert. The advert has bold lettering and contrasting colours to attract one's eye. I will be explaining why the advert has these. The advert also features the words "Limited promotion", I will discuss what the words are trying to achieve. § The second advert is a charity advert about a donkey sanctuary; it features a picture of a frightened and abused donkey. The advert has emotive language on it, such as - "Shaking with fear" and "Desperate". I am going to explain why it says this and what it is trying to make the reader feel. Christmas mobile phone advert I am going to discuss the Christmas mobile phone advert. This advert has a large bold heading at the top of the page. It says "Go on, treat yourself it's Christmas." The heading is red which makes it rather eye - catching. I noticed the advertisers used the word "Treat", from this term I am assuming the advertisers are trying to say "Make a change from buying gifts for others and buy something for yourself." To the left of the advert there are three images of Christmas baubles, the baubles are coloured red and blue. The colours used are very effective because these types of colours are usually associated with Christmas. There is persuasive text on each bauble quoting things such as - "Up

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