Presentation of Idealised Lifestyles in Editorial and Advertisements of Magazines
The two magazines I have chosen to compare for this coursework are
‘Hello! Magazine, September 21st 2004’ and ‘Nuts Magazine, Thursday 1st
October 2004’. I have decided on these two magazines because they are
aimed at two greatly different audiences.
‘Hello! Magazine’ was first published to the public on the January of
1990. This was a time when ‘Hello!’ was more then just information of
celebrities and their lifestyles. The audience, as today’s, was still
mainly women readers.
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This is quite an old front page of ‘Hello!’ It has one main story and
five sub-stories. However, if you compare this edition to the newest
of todays, you will find that this older version doesn’t show the main
story as well as the 2004. It does have the same type of font and
colours though, which the board of ‘Hello!’ must have took under
consideration of trademarks.
‘Nuts’ first published in 2003, along with rivals ‘Zoo’. ‘Nuts’ are
estimated to sell 290’000 copies on average every week. To get this
magazine to its standard, they researched 1000 men of 18 – 40 all
around Britain and asked what would make a great men’s magazine that
lots of older versions have tried and failed. The results were no
surprises – asking for nude women, fast cars and football. They caught
on, and delivered a successful weekly magazine.
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‘Hello!’ is named after the meeting phrase. This is because it sounds
friendly, common and exciting. It is price around the £2 mark, but it
is aimed at women who have free time at home aged 25-40. This is
because they could be a ho...
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..., rather then formal long-worded newspapers.
The TV times in ‘Nuts’ uses common words and explains the program in a
true way. It also has a male rating, putting 5 stars next to things
they would love, and 1 star next to things they wouldn’t. ‘Nuts’ is
the first successful male magazine and it will long to continue.
Even by reading the front covers of the two magazines, it is very
obvious that they will be nothing like each other. They are aimed at
different ages and different sex. But, for their targeted audience,
they have both fulfilled their purpose of delivering a successful
magazine to the readers.
‘Hello!’ and ‘Nuts’ may be at opposite ends of the shelf, but they
show that a magazine isn’t a word that describes one type or genre
anymore. It could mean any age, any sex, any occupation and any
education.
"A Sound of Thunder" is set in the future year of 2055. It was written
the book and novel and was both given to her differently. The special glasses on the
The American Dream is a concept that has been wielded in American Literature since its beginnings. The ‘American Dream’ ideal follows the life of an ordinary man wanting to achieve life, liberty, and the pursuit of happiness. The original goal of the American dream was to pursue freedom and a greater good, but throughout time the goals have shifted to accumulating wealth, high social status, etc. As such, deplorable moral and social values have evolved from a materialistic pursuit of happiness. In “Advertising the American Dream: Making Way for Modernity”, Roland Marchand describes a man that he believed to be the prime example of a 1920’s man. Marchand writes, “Not only did he flourish in the fast-paced, modern urban milieu of skyscrapers, taxicabs, and pleasure- seeking crowds, but he proclaimed himself an expert on the latest crazes in fashion, contemporary lingo, and popular pastimes.” (Marchand) This description shows material success as the model for the American Dream. In his novel The Great Gatsby, Fitzgerald reveals the characterization of his characters through the use of symbols and motifs to emphasize the corruption of the American Dream.
Americans have long since depended on a falsified ideology of idealized life referred to as the American dream. The construct of this dream has become more elusive with the emergence of popular cultural advertisements that sell items promoting a highly gendered goal of achieving perfection. In “Masters of Desire: The Culture of American Advertising,” Jack Solomon states that ads are creating a “symbolic association between their products and what is most coveted by the consumer” to draw on the consumer’s desire to outwardly express high social standing (544). The American dream has sold the idea of equality between genders, races, and socioeconomic backgrounds, but advertisements have manipulated this concept entirely through representations
Her favorite color is pink. As a child, she spent days playing with dolls and kitchen sets, and in her adolescence she perfected the art of makeup. Today, she is a mother of two and wife to an adoring husband. Upon first glance, this girl seems to be the epitome of the female gender role. However, a look behind her feminine surface reveals a strong and independent woman. Her stiletto heels may be pink, but in them she walks with pride, her head held high, and her warm, wide smile radiating confidence. Though she considers her part-time job as a mother to be her greatest achievement, she has also found success in her career as an entrepreneur. This woman is no specific person, but rather a representation of many modern American women who balance
The effects of the exposure to the idealized images presented in advertisements have been an area for extensive media research for a long time. Many researchers suggest that watching repetitive messages presented in advertisements influence people’s behaviors, attitudes and perception. One area that many researchers are concerned about is how the idealized model figures in advertisements affects women’s perception of the ideal body weight. Some researches claim that when women watch skinny models who are perceived in the society as the ideal feminine figures intentionally or unintentionally they compare themselves to those models. This comparison can cause insecurities, body dissatisfactions and it also can affect women’s confidence and self-esteem. Some researchers suggest that this may eventually cause women to engage in unhealthy eating behaviors or excessive exercising to lose weight; moreover it may cause eating disorders such as anorexia and bulimia.
Definition of the Situation This paper identifies the ethical issues of how both men and women are portrayed in advertising, and argues that ads can be successful in generating sales without portraying women as objects, and without perpetuating that men must be masculine. Advertising is pervasive, repetitive and professionally developed to improve the probability of attention, comprehension, retention and behavioral impact. The purpose of advertising is generally to inform targeted consumer groups of the availability and description of products and services, and to persuade consumers to buy them. (Cohan, 2001) The Federal Trade Commission (FTC) is the main federal agency that enforces advertising laws and regulations.
According to Courtney and Whipple (1983), sexual appeals in advertisements could be defined as the way to convert the sexual urge into the element tool in the ad, it contains nudity, sexual imagery, innuendo, and double entendre which could be applied in a variety of products. Some experts are of the opinion that sexual appeals in advertisements are all of those contain both sexy male and female models (Batra and Ray, 1986). However, Biswas (1992) suggests that it is not only the model nudity, intense emotion and erotic verbal are also the sexual appeals in advertisements. The characteristic of the sexual appeals in advertisements could be divided into
Advertising is always about appearance. It is also about information and what really satisfies people. Undoubtedly that advertisement of woman has been increased dramatically and obviously in such a way that turn out to be an important part of people’s lives. Recently, with advertising developments, there are more and more prospective is shown to the public. It cannot be denied that advertisement consist of negative scenes that shape females identity. Nevertheless, majority of individuals in modern societies deem that, such advertisements can caused so many harmful effects to women gender identity, such as low self-esteem. Also, it can cause depression to the women advertising due to the lack of confidence. Whereas, minority of people believes that, it is all about the women own decision whether to be exposed in such kinds of images or not. As well, it may benefit both parties, women who advertise and the advertising companies organizing them. It can be assumed that, this issue so-called advertising shapes female gender identity, has both benefits and damages, and damages can occurred more than advantages. This essay will attempt briefly to argue the damages and benefits of how advertising shapes women gender identity.
The advertising industry has become a notable staple of marketing in the modern era. From oversized billboards to television commercial sessions, advertising has taken up a strongly dominant role in contemporary life, through which information is repeatedly broadcast and eventually embedded into the minds of potential consumers. Under the influence of such advertisements, consumers become more susceptible to emotional appeal and more receptive to the views expressed by these commercials, thus leading to a possible shift in their personal values and opinions. Therefore, although the main focus of these advertisements primarily falls upon the products themselves, it is the warped portrayals of the sexes and the concept of gendered marketing that
The objectification of women is a huge issue in society and is often led by advertising. However many men still believe that the adverts depicting women in a sexual and often passive posture are not very offensive but rather very funny or sexy. However how would they feel if it were their daughter or sister being advertised throughout the world as a sex object?
Women – beautiful, strong matriarchal forces that drive and define a portion of the society in which we live – are poised and confident individuals who embody the essence of determination, ambition, beauty, and character. Incomprehensible and extraordinary, women are persons who possess an immense amount of depth, culture, and sophistication. Society’s incapability of understanding the frame of mind and diversity that exists within the female population has created a need to condemn the method in which women think and feel, therefore causing the rise of “male-over-female” domination – sexism. Sexism is society’s most common form of discrimination; the need to have gender based separation reveals our culture’s reluctance to embrace new ideas, people, and concepts. This is common in various aspects of human life – jobs, households, sports, and the most widespread – the media. In the media, sexism is revealed through the various submissive, sometimes foolish, and powerless roles played by female models; because of these roles women have become overlooked, ignored, disregarded – easy to look at, but so hard to see.
In this paper we will explore how advertisements cultivate a woman’s need for consumerism as a part of their own self image. George Gerbner, the founder of cultivation theory, argued that television has the ability to impact the way that people percieve certain message and influence their everyday life. In this study, we will conduct a content analysis of quantitative and qualitative measures that will study fashion advertisements. Each advertisement will be critiqued by a set of questions to help find any pattern or correlation between attributes that may have an impact on female consumers. A sample population will be drawn at random on three different occasions containing women from the ages of 18-30. In the first group each individual that is selected will be given a survey of questions. This set of questions will focus on the shaping of body image with the use of makeup, accessories, and clothing, and help identify trends between fashion and life style. The second sample group will participate in a focus group discussion that will be directed towards how women see themselves with regards to their own body image. The third group of women will complete a written survey before and after being exposed to television advertisements. This will test to see if advertisements entice woman to purchase products or change their personal portrayal.
The average American is exposed to hundreds of advertisements per day. Advertisements targeted toward females have an enormous effect on women's thoughts, attitudes, perceptions, and actions. Most of the time, women don't even realize these advertisements are formulating self-image issues. These ideals surround them daily and they become naturalized to the ads. Advertising creates an entire worldview persuading women to emulate the images they see all around them. In order to create a market for their products, companies constantly prey upon women's self esteem, to feel like they aren't good enough just the way they are. This makes women constantly feel stressed out about their appearance (Moore). Advertising has a negative effect on women's body image, health, and self-esteem.
To begin with, I shall look at what fashion is; it is a currently popular style or practice involving clothing, footwear or accessories. It mostly refers to the current trends in looks and dressing style of a person (Cumming 234). In most cases, fashion is confusedly related to costumes; when a person talks of fashion they are seen to mean fashion in terms of textile. Fashion is seen to originate from the Western world and it is copied by other places. In this paper, we shall look at how fashion affects lifestyles and the group of people who are affected most. The paper further investigates how media is used to transmit fashion from one region to the other. Although it has been seen to affect people’s lives many people have different perspectives on fashion and dressing.