Bounce Rates are an important analytic tool to deem whether a website is being used to it’s full potential. Software tools such as, Google Analytics, allows a content creator to monitor the bounce rates within their site. There are many factors that can make a bounce rate increase and decrease. A high bounce rate simply means the website does not retain its visitors, whether new or returning. The lower the bounce rate, the more visitors are navigating throughout the website. By analyzing bounce rates, a content creator can find solutions to decrease the bounce rate for their website.
Bounce Rates - What we can learn from them
When a content creator wants their website to be successful, they must implement the right tools for them to achieve the most interactive views as a possible. By tracking and analyzing with software, a designer will figure out which parts cause negative effects s on their website. Bounce rates occur when a visitor lands on the homepage, and exits before navigating to another page on the site. Although bounce rates increase because a user exits the website, it does not take into consideration the amount of time a user is on the site for. The formula that a bounce rate is based off of is simple. “ Bounce Rate = Total Number of Visits Viewing One Page / Total Number of Visits to that Page”(Asha, ), 2010) By using this formula, anyone using a simple analytics tool can calculate their own bounce rate to discover how they can improve their site.
What the Bounce Rate Means
Even after a content creator has used tools to calculate the bounce rates, how do they decipher what the rate means? Although there there are many guides to decipher what qualifies a website 's bounce rate as...
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...rent landing pages for new visitors and signed up members, allows for the bounce rate to decrease because of the many prompts and different strategies targeted at the different users.
Every company that has a website implements different strategies for their visitors, websites such as Youtube and Facebook, implement similar features as to those of Tumblr. By implementing different strategies for both new and returning visitors can change the success of a website.
Conclusion
The creation of analytic software is for content creators to monitor how successful their content actually is. With these tools, creators are able to see where their website is lacking and how it is causing visitors to turn away. High bounce rates can come from many different factors it is the way companies strategize and plan, that will help lower bounce rates within their website.
When implemented correctly a Web Analytics tool offers more than just data or information, it can offer knowledge and insights. One can analyze the effect of a new background color, the effectiveness of a marketing campaign, the emotional impact of positive vs negative news feeds (Vindu Goel, June 9th 2014), or the effects of dynamic pricing based on demographic and personal visitor data insights (Greg Petro, April 17th 2015). With the correct data and information we can make the insights needed not just to know what has happened, but to influence events. As Kaushik said, “We’ve evolved from hits to page view to visits. Now, we have Outcomes.” (Kaushik, 2010,
Kristy May, the company’s CEO and the individual who will be leading the project, estimates that the probability of implementation is 99% (K. May, personal communication, September 23, 2016). Google Analytics is a free and easily accessible tool (Warner, 2015). Therefore, the only costs associated with the project will be the time required to understand and implement a well designed Analytics Program (Warner, 2015). May believes the opportunity costs associated with her time is well worth the potential payoff for the company (K. May, personal communication, September 23, 2016).
The day to day process of managing a small company comes in a natural manner to nearly every business manager, however, expanding, sustaining and tracking the company’s website can be an overwhelming task [3]. A number of questions may arise, for example, How do I target the right audience? How can I drive sales in a particular region? Why do I see many hits and little sales? [3].Google has come up with a list of clarifications to these problems with free web analytics service known as Google analytics, which can be used to utilize online business efforts and campaign and turn the
...ferent things will determine if a website is successful or not. Two key things to keep in mind when designing a website is color, and the user. Choose colors that are appropriate and accurate to what you are trying to portray. Beyond color, you must design your website so that the user has the easiest, least time consuming, most pleasant experience they can. Chances are, they found your website on a search engine when looking for a particular service or product (Boswell). That means that a lot of other results came up too, meaning that if the user doesn’t like your website for any reason, there are a lot of other options. They are the ones who put food in your mouth as a web developer. If you don’t make them want to give you money or visit your website, you may or may not eat for any given amount of time. Make your design inviting and pleasant for your users.
Anything on the Internet the user clicks on is great information for marketers. They will use that information to find patterns of consumers Internet activity and then place ads of similar products on other webpages the user frequents. Turow mentions a topic frequently within the book known as, “the click.” According to Turow, the click was a tangible audience action that media buyers and advertisers could use to ease their anxiety over whether people notice their persuasive messages or, even care about them (pg 36). Next to the click, Turow also discusses the term of “the long click.” The long click is the combination of tracking information from multiple social-media sites. The usability of the click led to the selling of ads by the cost-per-thousand model, which made it easier for marketers to analyze traits of the consumers viewing, and clicking on their ads based on previous website visits. Marketers are then able to decide whether a consumer is considered an appropriate target, or a waste of additional advertising dollars, because of that consumer’s tracked
There are five different criteria that should always be met when it comes to evaluating a website. These criteria’s include accuracy, authority, objectivity, currency, and coverage (“Criteria Used in Evaluating Web Resources”, 2014). Accuracy is deciphering who is hosting the website, if the website has stated the purpose and audience, and if the information on the site is reliable. A good way to check if the information can be trusted is to compare the facts found on the website with other information and facts found from other internet or print sources. Authority is verifying that the author of the website is real, because if the author is real then the information can usually be trusted as well (“Criteria Used in Evaluating Web Resources”, 2014). To check the authority of a site, the page should be examined for information about the author, note if anyone else has contributed to the website, check for contact information, and see if the author has created other websites with factual information. It is a good sign if there is contact information for the author, because it means someone is taking credit for the information on the page (“Criteria Used in Evaluating Web Resources”, 2014). If someone is taking credit, there is a better chance that the information can be trusted because the author would not want a bad reputation and to be held accountable for sharing false information. The objectivity of a website is deciding if the website is trying to sway the reader’s opinion, and if it is biased. If the advertisements on the site are being supplied by the author of the site, then there is a good chance the page is biased. There should be no bias or opinion located on a site that is supposed to supply factual information (“Criter...
Johnson, T. (2011). S.P.I.D.E.R. A strategy for evaluating websites. Library Media Connection, 29(6), 58-59. Retrieved from http://web.b.ebscohost.com.proxy.devry.edu/ehost/pdfviewer/pdfviewer?sid=a1fe208a-6fb8-4e68-8191-7ef041e2d483%40sessionmgr111&vid=25&hid=113
Scrupulously produced and properly shared videos will increase search engine ranking, open rates, conversions and click-through rates. According to a recent study by Forrester Research, a web page with video is fifty times more likely to appear on Page 1 of Google search results than a web page without video. Another study by Zappos reported that web pages with video convert 6-30% more clients than pages without video, while Vidyard reported over 100-percent increase in conversions for businesses that have incorporated video into their online marketing. Other recent studies have also indicated that around 57-percent of online consumers are more likely to buy a brand that they are considering purchasing after they have watched a video demonstration of the brand. And as the cost of creating videos continue to drop, both small and large businesses can use videos to set their marketing apart and gain the edge over their competitors.
Various web-based companies have developed techniques to document their customer’s data, enabling them to provide a more enhanced web experience. One such method called “cookies,” employs Microsoft’s web browser, Internet Explorer. It traces the user’s habits. Cookies are pieces of text stored by the web browser that are sent back and forth every time the user accesses a web page. These can be tracked to follow web surfers’ actions. Cookies are used to store the user’s passwords making your life easier on banking sites and email accounts. Another technique used by popular search engines is to personalize the search results. Search engines such as Google sell the top search results to advertisers and are only paid when the search results are clicked on by users. Therefore, Google tries to produce the most relevant search results for their users with a feature called web history. Web history h...
These obstacles include the wholesomeness of the data, analytical knowledge, an understanding of statistics, and several other philosophical and educational challenges. Gathering the data is usually half the battle in the analytics game. The data collected could include social networking information, sales lists, real estate listings, product lists, and product reviews and can be gathered into structured storage and analyzed. The gathered data proves to be a valuable resource for businesses that look to analytics in order to enhance their market
Apart from number of visits, “Map Overlay” in Google analytics presents number of pages per visits, average time spent on site, number of new visitors, bounce rate and conversion data based on defined goal. This can provide even more useful information for small businesses. One location might bring high number of visitors to the website, but it cannot summarize how efficiently business is operating in that specific area unless bounce rate and average time spent regarding that location is available. For instance, small business is operating in Philadelphia, New york and Florida. They get most traffic of their website from New York, however, lower bounce rate and higher average time that visitors spent on the website comes from Florida and not New York. Knowing that, the manager understands that their website content better affects visitors in Florida than New York. This information helps managers to increase their understanding of customers needs and interests in different areas so that they can get new techniques of advertising into work to gain higher revenues through intellectual marketing
Companies have transformed technology from a supporting tool into a strategic weapon.”(Davenport, 2006) In business research, technology has become an essential means that many organizations use in their daily operations. According to the article, Analytics is a major technological tool used. It is described as “the extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions."(Davenport, 2006) Data is compiled to enhance business practices. When samples are taken, they are used to examine research and understand how to solve problems or why situations are as they are. Furthermore, in this article, Thomas Davenport discusses analytics from a business standpoint. He refers to organizations that have been successful in their usage of data and statistical analysis. In addition, he also discusses how data and statistics can be vital in the efforts to improve the operations of businesses.
Analytics means using data and performing statistical analysis on it, applying quantitative and predictive models, in order to arrive at a certain decision. Analytics can be the first step in a process or can rather be an intermediate step as well. Analysis can be done using different set of tools that are available in the market or it can done manually using different concept and formulas. Business intelligence firms like Cognos, SAS and BusinessObjects have developed different tools that are readily available in market that assist in analysis and decision making. Analytics is used in order to find solutions to the problems and the solutions provided enables us to be successful and in the business world allow us to compete with our contenders.
...ect the information of users such as what webpage they mostly stay for long time and what kinds of products that they mostly will buy.
Social media is used by different organizations to attract target customers and increase product purchase. Similarly, social media is used by destination marketing organizations to attract target tourists and boost tourism of specific destinations. Destinations are distinct geographic areas like countries and cities, they can also be defined as a collection for all the touristic products and services consumed by tourists (Buhalis 2000 as cited by Kavoura and Stavrianea, 2015).