Portyal of Women in the Advertisement

Portyal of Women in the Advertisment

Introduction: Advertisment is an important part of marketing world for any busines. And, advertisment companies spend million of dollors on creating new ideas and selling compaigns.In the same way, women are shown as a tool of product in the Ads,magazine,or for launching any product.They use women in those commercial Ads and prouducts, which designed purely for male.For example; Ads of Honda bikes(may ty honda hi lasa) and Gillete blade etc.On the other hands, media practitioners use women in different appeals.Like beauty and sex appeals. They associate females as sense of softness for their products in order to sell them in the market. Women mostly have ads that sell beauty and clothes in their magazines and not other ads such as ones that promote examples of new technology or innovation. These types of ads are typically only seen in male magazines.

In the same arena, advertisers and Ads agencies have faced so many challenges and problems on the topic of portyal of women in the Ads.But, according to Emma Bannister,"advertising has changed its themes to ‘move with the times."As women crossed the boundries from the domestic sphere to the proffesional.Their expectations and behaviour has been changed.And,the current trend is to porty women as a symbal of strength in the advertisment.There is no doubt that many of these criticisms were, and to an extent still are, valid. There also is no doubt that many advertisers have attempted to respond by discarding stereotypes and trying to create more appealing role incumbents. If any doubt exists that they have made these attempts in the face of extremely sparse information, we hope to dispel this doubt and will pre...

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...out and buy them. Girls will also try to emulate the images of women in these magazines whether it is their hair, makeup, clothes, or even weight. The idea that most consumers don’t focus on is the photo shopping in these magazines. Not even real models look like these pictures we see in magazines. Pictures are constantly warped and giving women and girls’ unrealistic views of beauty in society. These images lead to cconstant low self - esteem, eating disorders, and debt. (Nigham and Jha 2007).

The greatest challenge is trying to get advertising companies to change their ways of promoting stereotypes(Levy and Jane 2006). Through educating the public about these problems, with positive advertisements such as the Dove commercials which promote every day women in normal sizes, we can promote healthy self-esteems in women and make these sexual images a thing of the past.