Porter's Model Of Apple

Apple rules the market because of concentrated development procedures and non specific organization technique which depends on Porter’s Model. Porter’s Model spotlights on three zones that is Cost leadership, differentiation, and focus. Due to a change in overall market and customer landscape the companies mission statement is constantly changing, it’s most recent is, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad (Apple).”

The wide separation

The Apple logo is well known by many, in fact, when consumers see the logo many things come to mind such as, how aesthetically well designed the products are, how easy it is to you and understand, the level of creativity in all products Apple. Apple brand has a value of about 124 billion dollars. Apple products are high in profit margin, with the new products coming out the company is marketing their products to show case a better lifestyle, more upscale, compactness, over-the-top, this evidence through the commercial advertisement done by Apple where they are paying everyday idols (celebrities) to show the ease and use of their merchandise. Do to Apple manufacturing products that are strong and build to last, it has had the capacity to hold a solid steadfast client base which is favorable position over its competition. In addition, Apple has done great in terms of its supply chain management operations which has enabled the company to do business globally without any hesitation or

Also, Apple is threatened by a plethora of things: many people are trying to imitate the company and the products, there are many organizations that are creating phones that look identical to the iPhone on the outside but on the inside look nothing alike, many consumers fall victim to the actual to fake iPhone products, also the company Apple is threatened by Samsung due to the fact that iPhones made huge a bold decision to remove the headphone jack sending some consumers to companies like Google, Sony, Motorola and Samsung, also due to the high product prices the company faces threats from competitor due to their low to high pricing, lastly due to increase in overall manufacturing of products in other parts of the world due to the increase in labor, it could lead the company to also increase the iPhones for higher price in order to offset the profit