Political Game Plans And Human Psychology

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Political Game Plans and Human Psychology The manipulative methods by which politicians and their teams influence voters, while not widely recognized by the general population, are addressed and interpreted by psychologists regularly. The level of intelligent planning placed behind every aspect of a campaign is significant and surprising. A successful campaign requires a deep understanding human psychology and adequate application of this knowledge. Understanding Human Psychology Before the development of a field of science solely devoted to studying the brain and how it works, campaigning lack specialization. Now, with the newly found understanding for human emotion, opinion, and decision-making, campaign managers must be very meticulous in all of their planning. Today it is not uncommon for politicians to have several campaign workers who are somewhat educated in the study of psychology and who can make informed decisions regarding the effects of their campaign on the general population. Research and Polling Although it was not considered until more recent years, 2005 to be exact, the effect of campaigns upon voters can be predicted through the use of trials and polling. One of the first of such experiments occurred during the 2005 gubernatorial campaign for “Rick” Perry in Texas. After Donald Green published a book outlining the effect, or lack thereof, of television advertisements for political campaigns, the manager of the Perry campaign invited him to experiment on their voters. This experiment included several different types of television advertisements paired with polling phone calls before, during and after the running of said ads. This experiment showed an increase of 5% for the people who favored Perry during the... ... middle of paper ... ...rt of a family, and all voters want to know that a candidate has the same priorities that they do. A candidate shown to care for a family has a lot more appeal than a candidate who is only shown to care about his or her own agenda (Matthews, p. 45). Religion All but three of the Presidents of the United States have had some kind of Christian affiliation, and those three had no religious affiliation. It is not so much the type of religion that matters to voters but rather the dedication that it requires. Research shows that the average person likes to see a somewhat religious political candidate because it shows that they are grounded and have morals (Gutting, 2011). For many candidates, the way that his or her religion is portrayed throughout the campaign can mean either a win or a lose for them. It is important that they seem religious, but not overly religious.
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