Political Focus And Pressure On Healthcare

729 Words2 Pages

PESTEL Framework
Political
 The political focus and pressure on healthcare is growing
 The government is trying to cut in healthcare costs
 Obama’s Health Care Reform, the Patient Protection and Affordable Care Act (PPACA) was signed into law on March 23, 2010. It is meant to “provide affordable, quality health care for all Americans and reduce the growth in health care spending”.
Economic
 Reduction in families’ income due to the economic crisis
 Unwillingness of customers to spend on dental care
Social/culture
 Increasing age of the population
 Growth in diabetes and illnesses affecting teeth
 Patients are becoming more informed, thus more demanding
 More pressure on customer service
 Patients require more price transparency
Technological
 New communication technologies
 New ways of direct advertising (like Dental Clinics TV ads)
 Social media for health care
Legislation
 The health insurance industry has many regulatory and legislative restrictions
 The evolution of internet makes patients more aware about new policies and legislations. They are now asking for more rights in their health care programs.
 Many changes in advertising laws especially for health products
Environmental
 Growing environmental awareness

PORTER’s 5 forces:
Threat of new entrants
All financial services companies entering the insurance market can represent a threat, also any bank or investment bank can start offering health insurance products.
On the other hand, the threat of new entrants is limited. That’s because of the various federal policies imposed by the government on insurance companies to remain open. These federal and state regulations make it very difficult to anyone to enter the health insurance market. Also, to start...

... middle of paper ...

...used approach
 Ability to adapt to changing markets
Weaknesses
o Huge general and administrative expenses increase due to the company’s expansion o The company is highly dependent on the US market. It’s therefore exposed to major risks owing to the fluctuations of the market and instability in economy.
Opportunities
 Increase the number of services provided particularly in the dental care field
 Target people who are not enrolled in any healthcare plans
 Introduce new products and plans to target a specific segment of people
 The company is huge, yet it’s only serving about 8 million people which is just 7% of the market. By undertaking proficient measures, the company can get hold of more growth opportunities.
Threats
o Due to economic recession, customers are increasing the pressure to cut down prices o Strong competition o Changes in government regulations

Open Document