Political Communication

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Recommended: The influence of media on public opinion

Politics and the media have long been intimately involved with each other, with media strongly setting an agenda in which politics is very important. (Harris 1999,p.167) “Our perceived reality of the real world is largely a product of the media.” (Harris 1999,p.186) It is not known which influences more but there are definitely two sides to the story. Many studies have been done to decide but each comes out with different answers. Many say that the media has more of an impact on politics than does politics on the media. “The two have always been natural adversaries.” “Skewering each other in print and in conversation, but generally enjoying each other’s company. (Forum)
It is the role of the mass media to keep the general public informed and up to date with current news and events in their community, state, country, and around the world. In politics the media can either build or damage a political figure by changing the public’s opinion. Many people depend heavily on television as their source of information where they see or hear about political issues, events, and policies because television is the single most powerful medium of global communication and nightly newscasts are the most frequently watched source of information for the public. (Forum) The mass media is everywhere we turn, from television sets, to airwaves, to print, and even the Internet.
In their role, are they actually giving us the right message or is it a rumor, which you often see in tabloids in which it is created just to sell? 75% of the public believes that the top priority of the media is to find and report important information on public issues. Approximately 18% say that it is to give readers and viewers what they ask for. Less than 6% say that it should be for profit. (Forum) The Forum Magazine (September 1994) also discussed a survey done by Kees, a former executive editor of The Fresno Bee, and Phillips former chief of staff of the Republican National Committee. The survey results found many accusations were made about the media. They were more interested in sensationalism than issue, they were political insider’s who can’t report fairly, they didn’t understand the real issues facing the country, they underestimate the public’s taste, and they conspire to disgrace politicians. On the other hand the survey also accused the politicians of wrongful doings. It was stated that they...

... middle of paper ...

...d the media. American Political Science Review. 93. 327-342.
Harris, R. (1999). A cognitive psychology of mass communication. Makwah, NJ: Lawrence Erlbaum.
Haynes, A. & Murray, S. (1998, October). Why do the media cover certain candidates more than others. American Political Science Quarterly. 26. 420-438.
Iyengar, S. (1987, September). Television news and citizen’s explanations of national issues. American Poltical Science Review. p.828.
Jacques, W. & Ratzan, S. (1997, August). The Internet’s worldwide web and political accountability. American Behavioral Scientist. 40. 1226-1237.
Kalb, M. & Sullivan, A. (1999, September 12). News media give politics short shrift. Greensboro News Record. p.h2.
Kiousis, S. (1999, August). Candidate image attributes. Communication Research. 36. 414-428.
London, S. (1999). How the media frames political issues.
Pippa, N. (1996) Women, media, and politics. Oxford University.
Shaw, D. (1999, June). The effect of tv ads and candidate appearances on statewide presidential votes, 1988-96). American Political Science Review. 93. 345-361.
The love-hate relationship between politicians and the news media. (1994, September). The Forum Magazine.

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