Political Advertising in Nazi Germany & The Analysis of Triumph des Willens (Triumph of the Will)

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Advertising has been one of the essentials of politics for decades. Throughout history, politicians have held a vital position in the society. However that does not prevent them from acting as salesmen when it comes to the elections and their popularity among society, or in other words “potential voters”. As Ted Brader claims in his article Striking a Responsive Chord: How Political Ads Moticate and Persuade Voters by Appealing to Emotions (2005), “political ads can change the way citizens get involved and make choices simply by using images and music to evoke emotions.” Political advertisements are neither unusual nor unethical unless they start to turn into some kind of propaganda.
Distinguishing the differences between propaganda and advertisement is very significant. The aims of propaganda and advertising are almost the same. On the other hand, the techniques used in propaganda and advertising may vary from each other. Propaganda may –in most cases it does- involve lots of deception, distortions of facts and even false statements in order to persuade people while advertising simply tries to promote an idea/ a material by highlighting its pro’s.
The fact that both political propaganda and political advertising have always found their place in politics, should not distort the fact that both have reached their climax during the World War II. As a result of that, there are lots of examples of political propaganda from 30’s and 40’s. Although it was not limited to Germany, propaganda was a significant part of politics in Germany.
In order to evaluate the political propaganda in Nazi Germany, it is necessary to understand the post-war dynamics in Germany. What made Germans vote for Hitler, a dictator who is a huge ...

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...opaganda songs were played in political events. “Heil Hitler dir” was one of the popular songs.
The lyrics of the song is terrifying: “Germany awake from your nightmare! Give foreign Jews no place in your Empire! All these hypocrites, we throw them out, Judea leave our German house!
Another platform to spread the ideas of Nazism was cinema. The documentary “Triumph of the Will” by Leni Riefenstahl is counted as a masterpiece. The film was made upon request of Adolf Hitler. It is labeled as a documentary. Nevertheless the film tries to impose the basic ideals and understanding of Nazism to masses by using various techniques. From my point of view the film is more than a documentary but an absolute propaganda of Nazism. It promotes Hitler and his ideals as they are the ideals of a whole nation. It is directed by Leni Riefenstahl and documents the Nazis Party Rally.

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