Policy Advocacy Brief

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The California Center for Public Health Advocacy (CCPHA) is a nonprofit organization that was founded in 1999 by Southern California Public Health Association (SCPHA) and California Public Health Association-North (CPHA-N). CCPHA “raises awareness about critical public health issues and mobilizes communities to promote the establishment of effective state and local health policies (www.ccpha.org).” CCPHA focuses its advocacy mission on current public health problems facing the state of California. The organization also examines and disseminates crucial public health information that is affecting local communities. The CCPHA conducts studies, develops policy reports and updates other advocates on current state and local policy reforms.

Community mobilization, research, state and local data, scientific advisory panels, media advocacy, policy maker education, and partnership building are all strategies utilized by CCPHA to reinforce state and local policy reforms. CCPHA has enforced these strategies to public health problems affecting California, such as child nutrition, childhood obesity and increasing overall physical activity in children and adults.

CCPHA has accepted donations from The California Endowment, The California Vitamin Cases Consumer Settlement Fund, The Robert Wood Johnson Foundation, The California Nutrition Network, The California Wellness Foundation, Kaiser Permanente, and The William Randolph Hearst Foundation, as well as from other various groups and associations that support its mission.

In this policy advocacy brief, CCPHA is advocating for the implementation of California’s Soda Tax (AB 669). AB 669 would impose a one cent tax per ounce on soda as well as other sugar enriched drinks. This statewide tax ...

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...the detrimental effects that sweetened drinks have caused society. CCPHA also adopts policies and procedures used to limit the sale and marketing of sweetened drinks, while providing healthy alternatives to the public.

Works Cited

The California Center for Public Health Advocacy (CCPHA) www.publichealthadvocacy.org

The Legislative Process http://senate.ca.gov/legislativeprocess#step4

Susan A. Babey, Malia Jones, Hongjian Yu and Harold Goldstein, Bubbling Over: Soda Consumption and Its Link to Obesity in California, UCLA Health Policy Research Brief. September 2009. http://www.publichealthadvocacy.org/PDFs/Bubbling_PolicyBrief.pdf

Harold Goldstein and Jennifer Richard, California’s Soda Tax: Helping Cash Strapped Communities Protect Children’s Health, A Publication of the California Center for Public Health Advocacy, www.publichealthadvocacy.org. April 2011
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