Polaroid
In March 1996, Ralph Norwood, treasurer of Polaroid Corporation, was asked to consider refinancing proposals from investment bankers of $150 million of debt due to mature in January 1997. Gary DiCamillo, newly appointed CEO of the firm,in reaction to the company's lagging share price, had set forth a new plan to agressively expoit the existing Polaroid brand, introduce product extensions, and enter new emerging markets. Before Norwood can choose a refinancing proposal, he must consider the funding needs of DiCamillo's new corporate strategy and the capital structure which would provide the lowest cost of capital and most financial flexibility. Norwood also needed to consider the maturity structure of debt.
COMPANY PROFILE
Nature of product
Polaroid Corporation has been engaged primarily in the business of designing, manufacturing, and selling instant photographic imaging products worldwide. Since 1948, this mission has led them to develop instant black-and-white film in 1954, instant color film in 1960, and the SX-70 camera in 1972 which no longer required users to coat the developing picture. However, most revenues generated from the instant photography market were not through camera sales. Cameras were often sold on low margins to encourage film sales. By increasing the base of instant camera users the company increased file sales, its primary margin product. However, the advent of digital photography in the 1990s threatened to erode Polaroid's base of instant film camera users.
Demand for Instant Photographic Services
In the consumer market, demand for film on newly purchased cameras tended to be highest and then tappered off to somewhat predictable patterns. Therefore film demand often correlated to camera sales. In the commercial market, demand was derived from instant photography for indentification purposes such as I.D. badges, as well as various applications in medicine and law enforcement.
The market for instant film photography in the U.S. had matured. Sales in 1994 and 1995 had fallen 2 percent and 12 percent respectively. International sales, on the other hand, offered strong growth potential. With rising standards of living and no infrastructure to process 35 mm film in many emerging market countries, there was a large untapped market for instant photography. Polaroid's cameras were in high demand. Growth in int...
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...over, the company's EBIT coverage ratio would shift downward.
If Norwood, were to reduce the company's debt requirement to under $690.47, Polaroid would maintain its investment-grade bond rating and benefit not only from a lower cost of debt, but also from a lower cost of total captial as shown in Appendix B. In addition, Polaroid's EBIT would remain above 2 over the next 5 years.
Norwood could also raise the bond rating to A if he were to reduce the required debt amount to $574.47 million. At this level of debt, the company's EBIT coverage ratio would shift upward even more and remain above 4 over the next 5 years. Yet, lowering the amount of debt used would also raise the company's WACC.
RECOMMENDATIONS
Norwood should choose to maintain the company's current bond rating of BBB. Allowing Polaroid's bond rating to drop to BB could not only cause damage to the firm's brand name, but it would also increase the company's total cost of capital. Polaroids current level of debt financing surpasses the benefits of debt. Although it increases the company's credit worthiness as measured by their EBIT coverage ratio, it also raises their WACC do to the increased risk of default.
Debts are low and revenue is growing. Although sales continue to increase every month, Peyton Approved could benefit from lowering its current ratio. This can be done by lower assets and increasing liabilities. For example, Peyton Approved could lower the current asset cash by paying off its notes payable of $10000 therefore increasing a liability.
First of all an analysis of the packaging machine investment’s hurdle rate is required. I will use comparable firm parameters approach to figure out the hurdle rate (WACC) of the firm using the information provided in Exhibit 5. The cost of debt should be calculated using the bond information given in footnote 2 of case under Exhibit 2. The cost of equity should be calculated using the Capital Asset Pricing Model.
Moody's Investors Service downgraded the retailer's long-term rating on debt to A2 from A1. The credit-rating company said the cut is due to Target's plan to use debt to help finance its $10 billion stock buyback. The company’s buyback represents more than 20 percent of outstanding shares and is expected to be completed within three years. The CEO believes the new program will maintain strong investment-grade debt ratings within a prudent range while allowing for substantial value to be returned to shareholders (www.investors.target.com). Moody's also called Target's free cash flow "thin," given the discount retailer's sizable capital spending for store expansion and its growing credit card operations (www.Marketwatch.com). The contribution from the company's credit card operations to third quarter earnings before taxes, net of the allocated interest expense, was $157 million, an increase of $23 million, or 17.1 percent, from the same period in 2006.
However, financial situation of the firm plays a very important role in the decision of the bondholder and this company has been one of the most profitable companies America in terms of ROE, ROA ad gross profit margin. Apart from decrease in earnings and cash flow in 1997, UST had continuous increases in sales (10-year compound annual growth rate of 9%), earnings (11%) and cash flow (12%). They are generating their cash flows out of the operations. Thanks to their premium pricing, they are achieving more than average gross profit margin. So, over the years UST's revenues are stable and positive, and generally its statements are positive. The company does not have any problems with its cash flow.
The consistent high spending of capital equipment is the first reason why one would recommend reducing the debt to equity ratio. A company with higher levels of debt is less flexible in being able to adjust to new market demands and conditions that require the company to make new products or respond to competition. Looking at the pecking order of financing, issuing new shares to fund capital investing is the last resort and a company that has high levels of debt, must move to the equity side to avoid the risk of bankruptcy. Defaulting on loans occur when increased costs or bad economic conditions lead the firm to have lower net income than the payments on loans. The risk of defaulting on loans and the direct and indirect cost related to defaulting lead firms to prefer lower levels of debt. The financial distress caused by additional leverage can lead to lower cash flows available to all investors, lower than if the firm was financed by equity only. Additionally, the high debt ratio that Du Pont incurred also led to them dropping from a AAA bond rating to a AA bond Rating. Although the likelihood of not being able to acquire loans would be minimal, there are increased interest costs with having a lower bond rating. The lower bond rating signals to investors that the firm is more likely to default than if it had a higher (AAA) bond rating.
Cameras go way back to the year 1879, and have advanced greatly throughout the years. They used to be huge and bulky with all kinds of attachments and stands. Now they are so small and thin that they are put in everyday items that we use, for instance, cell phones and laptops. Backs then cameras were less than $40 and they were made with glass that was 6.5 by 8.5 inches thick (Patti). Now in this time of age, cameras can go from a few hundred bucks to thousands of dollars depending on the camera, and they are much smaller with clearer pictures now. In 1912 Kodak came out with the Vest Pocket camera, which sold for only six dollars. It had a glass lens of 2 1/4 by 3 1/4 inches thick, which is much
Currently, HCA is approaching an all time high debt ratio of 70%, well above their established target ratio of 60%. The increase in debt ratio has attracted the attention of rating agencies who have clearly stated that in order for HCA to maintain their A bond rating HCA must return to their 60-40 capital structure. Now the question arises as to whether the A rating should be sought or should HCA move to a less conservative position. Some investors believe that a more aggressive use of leverage would present greater opportunities in the future. Others feel that with changes in Medicare/Medicaid reimbursement structure on the horizon, HCA should remain conservative. In order to decrease the debt ratio, HCA would have to 1) decrease the growth rate (inadvertently decreasing ROE) or 2) decrease debt/increase equity. The debt ratio is important for many reasons, but it should not be the basis of a company's future. The market will ultimately decide the value based on numerous facts, not just the bond rating.
In 1943, Edwin H. Land, founder of Polaroid and his family were on vacation, he took a photo of his daughter and she asked him to see the photo of her right after it was taken, because of the curiousness of his daughter on that day inspired him of the instant camera (Linderman, 2010). Four years later, at the Optical Society of America meeting, he amazed the audience by demonstrated of the instant camera for the first time (Polaroid, 2017). Christopher Bonanos, an author of the story of Polaroid gave a definition that it is an instant photography at the push of a button. The new technology by Land was very fancy and wondrous to the world. “This is the first published photographic history of the Polaroid company”
only make up 16.7% of the capital structure. Thus, the credit risk for any credit commitment was not too high
Having a low P/E ratio with respect to the rest of the market, and the replacement cost of the firm being greater than its book value (argument 3), there is a good chance that the current stock price and the proposed offering price are too low. Although long-term debt is a better financing choice, a few of the drawbacks are pointed out. Debt holders claim profit before equity. holders, so the chances that profits may be lower than expected. increases risk to equity, may reduce or impede stock value. However, the snares are still a bit snare.
The first analysis will be on Verizon. The current ratio and the debt to equity ratio both improved in 2006 when compared to 2005. However, the net profit margin dropped from 9.8% to 7.0%. What does this tell us as investors...
It is considered that photography only became widely available to the public when the Kodak Eastman Company introduced the box shaped Brownie Camera in 1900. (Baker, n.p.) Its features became more refined since its original placing on the market; one of the reasons why it has become considered the birth of public photography is because of the processing. Using a similar image capture system, the brownie exposed the light to a 120mm roll of film, which could be wound round, meaning six photographs could be taken before the slides needed removing. The first Brownie used a six-exposure cartridge that Kodak processed for the photographer. (Kodak.com, n.d.) Realistically, the armature photographers did not need to understand darkroom processes, they could simply use capture the subjects, and send it to be developed. The cameras were relatively affordable, targeting many different markets, which is apparent from their advertisements. Figure 2 Is an advertisement from for the Eastman Kodak Company’s Brownie Camera; It states in bold lettering “Operated by any school boy or girl” which emphasis how it was targeted for amateur use.
The idea for photographing came around in 1814 when Joseph Niépce wanted an image of his son before he left for war. He succeeded in making the first camera in 1827, but the camera needed at least eight hours to produce one picture. Parisian Louis Daguerre invented the next kind of camera in 1839, who worked with Niépce for four years. His camera only needed fifteen to thirty minutes to produce a picture. Both Niécpe’s and Daguerre’s cameras made pictues on metal plates. In the same year Daguerre made his camera, an Englishman by the name of William Henry Fox Talbot made the first camera that photographed pictures on paper. The camera printed a reverse picture onto a negative and chemicals were needed to produce the photo up right. In 1861, color film came along and pictures were produced with color instead of being just black and white. James Clerk Maxwell is credited with coming up with color film, after he took the ...
+Marking a test with lots of questions about digital camera to show that what consumers¡¯ need is, what they want and what motivation cause they to own a digital camera.
The debt used to acquire Salomon has been an important issue for the finances of the company. Although financially storng and unlikely to default, the company needs to look into reducing its debt to increase its profitability.