Pleasing the Crowd: Breaking the Zombie Rules

1405 Words3 Pages

To be attacked by a zombie presents two general terrors. The first is the fear of being devoured by this monster and the second is the fear of becoming one of these creatures (Lauro & Embry 89). In film, the zombie phenomenon is influenced by George Romero’s depiction of the zombie as a literal representation of death that is transmitted virally and creates a dehumanized monster (Cameron 74-5). Romero’s depiction offers a clear grasp of the zombie as a traditional monster of the late Seventy’s and Eighty’s. And yet Romero’s slow shuffling, soulless zombies have had a drastic transformation over the past. Today the contemporary zombie has changed dramatically. From TV, video game, internet, film and even pornography, the zombie genre has changed to becoming parodied and even romantic (Corporation 59). These drastic changes are directed to the changing demographics of teenagers. The youth audience is seen as a driving force in the American movie industry and attempts to offer different tastes in order to attract this age group. In films like Warm Bodies and Zombieland, these two films prove that the zombie genre is no longer portraying a horrifying creature but rather is taking on new forms of genres to appease the changing demographics such as the comedic and the romantic approach. Through the depiction of the teenage protagonist in Zombieland and the undead interactions of R with Julie, it provides a clear representation that the teenage or college demographic is providing a different means to market the zombie genre.
Consider the target audience of each of the film. In Warm bodies, the intimate relationship between Nicholas Hoult’s character R and Teresa Palmer’s character Julie provide a clear representation of a romantic m...

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Warm Bodies. Dir. Jonathan Levine. Perf. Nicholas Hoult, Teresa Palmer, Rob Corddry, Dave Franco, et. al. Summit Entertainment and Lionsgate, 2013. DVD.
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Zombieland. Dir. Ruben Fleischer. Perf. Jesse Eisenberg , Emma Stone, Woody Harrelson & Abigail Breslin. Columbia Pictures, 2009. DVD.

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