Play Doh Case Study

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Ever since the late 1950s, Play-Doh has been a toy for children of all ages. The well know child’s toy has gone through some serious changes during its existence, but the most recognizable is the product’s constant change in ownership. As of today, Play-Doh has gone through a total of five changes in ownership, and now is one of the many popular toys in the vast Hasbro Empire. In their advertisements, Play-Doh encouraged children to use their imagination to create objects that varied from castles and dragons all the way to hair saloons. Play-Doh used bright and vibrant colors with a kid friendly font to help appeal to adolescents in hopes that these children would want their parents to purchase the Play-Doh product. Today Hasbro Company’s advertisements still use these bright vibrant colors and a kid friendly font, but encourage children to go a step further with exploring their imagination by substituting their original ideas of castles, dragons, and many other building ideas with the…show more content…
The slogan keeps the company’s well known bright colors and kid friendly font because the advertisement’s target is still children. Hasbro keeps the appeal alive so these adolescents will help complete the slogan’s goal. The slogan’s goal is that children will see the word “Safe” with a capital letter, and will often use that word when persuading their parents into purchasing Play-Doh. Parents care deeply about their children’s safety and children appeal to this caring nature by promising Play-Doh is safe because the advertisement says Play-Doh is safe. By manipulating children, The Hasbro Company indirectly convince parents to buy Play-Doh for their children. Through this manipulation, children become the sellers of a product made for

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