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Play.com is one of the most famous and successful e-commerce businesses on the web today. Play.com’s success has come from offering books, music CD’s, movies, videos and DVDs and much more at discounted prices. It is one of the Top 5 most visited UK retail sites December 2004. Play.com is famous in UK. Almost everyone who uses the internet in UK has heard of Play.com. The company puts a lot of effort into building up customer trust and security.
In this paper I am going to talk about the marketing concept to analyze all the main points’ of Play.com’s development and promotion of customer trust and security
Play.com uses the relationship marketing strategy in order to build a long and mutually beneficial relationship with the consumer. To gain trust from customers, Play.com try to provide a most secure, free, credible online shopping environment through all kind of professional and considerable service.
Once the customer enters the security page, they can see a yellow padlock appears at the bottom of the window and the web address changes from http to https, Play.com uses SSL 40 bit(3) and (1), which enables a private link between the customer and the merchant which is encrypted (so other people can not read it).
Play.com only reveals the last five digits of the customers’ credit card no. when confirming an order. In theory, based on a high amount of cyber crime, safe security is the most important factor in online shopping because no customer wants to divulge their personal information though the online shopping procedure. If this information is made available then the customer will lose their trust in the company for Play to regain their trust will be a very difficult task.
Play.com servers always expertly and actively maintain Firewalls which often give a false sense of safety; the Play.com servers monitored by themselves, and the latest security patches applied regularly. It is often true that the larger the hosting company, the less frequently it patches its machines with the latest security updates. You can choose the delivery option and the delivery time is guaranteed within 3-5 business days for the free delivery or first class delivery. The on time delivery and the fulfillment service is one of the main points to build customer trust because all the customer wants to get is their item as soon as possible after they pay and of course if the customer can receive the item as they expected in order they will trust the company more.
B2B merchants must prevent unauthorized access to customer information on their Web sites, and protect the privacy of...
2. Discuss the positioning strategy of each of the companies in the video game market and how they differentiate its marketing 4P’s.
CanGo is an experienced company within the internet industry, books, videos and CD’s have proven well with consistent growth. In relation to CanGo’s fast growth, their motivation to expand and diversify into the online gaming industry would improve the company’s overall business opportunity. According to Park Associates (2010) their research has shown a steady growth of invested time playing online games through several media’s. This increase would support CanGo’s venture in the online gaming industry. Other companies are already operating successfully within the online gaming industry. CanGo’s competitive analysis will be needed to determine their strengths and weaknesses against their competitors. This analysis will assist CanGo on determining their best business strategies to become a large competitor in the industry. We at Reliable Consulting Inc. have researched three strong competitors within the industry Cango currently operates along with their future expansion of online gaming. Those three major competitors are Amazon, XBOX and STEAM, they all have established similar products in the industry that CanGo has interest in.
...rstand the e-marketing environment in which it operates. This project uses this model in order to identify Nike’s situation , focusing on its intensity of competitive rivalry, bargaining power of suppliers, bargaining power of customers, threat of new entrants and threat of substitute products. The next section portrays the importance of social media for Nike in attracting customers to its website. However, the key aim of Nike is to preserve the customers in the web-site and it manages to do that by focusing in to the factors of 8C’s such as the innovative idea of “Nike+” which is under the factor of “Choice”. The last part of this essay provides some recommendations which focus on “Contact interactivity” and “Care” factors with examples such as the 24/7 online chat service and a “products availability service” for customers who prefer to shop in stores.
What is play? Play is defined as engaging in activates for enjoyment & recreation rather than a serious practical purpose. Playing is a disorganized voluntary spontaneous activity, which may include objects, one’s body, symbol usage, and relationships. Play is flexible, individualize, grouped, motivating, self-directed, open-ended, or self-directed. (Smith, 2013) (Saskatchewan Ministry of Education, 2010)
Disney’s aim is to be the top leader in producing and providing entertainment by using its range of brands to provide variety of services and products to customers (Carillo et al. 2012). Therefore, marketing gives a huge contribution in Disney expansion. Marketing can be defined as a fundamental for marketers to satisfy customers’ needs and wants as well as their desires (Sheth, Sisodia & Sharma 2000). It is also known as a process of understanding, determining and satisfying consumers’ necessities (The Chartered Institute of Marketing 2009). According to Groonros (2006), marketing is a structural process
...s Play”. A federal government website managed by the U.S. Department of Helath and Human Services. February 17, 2014. http://www.stopbullying.bov/what-is-bullying/roles-kids-play/index.html
Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products and services. It should help to establish the business's niche in the industry and distinguish it from other such businesses.
... all credit card users have mobiles, Carrefour could take it as an opportunity to add more safety to its clients online shopping by for instance, confirming the transaction via SMS to their mobile asking their approval for the transaction. Another solution for privacy concern could be issue of disposable credit cards since they have their partner in finance field. One more possible decision would be using of their gift cards or my club card for purchase online to increase the safety. This could be done in this way that clients could use their credit cards offline without providing Carrefour with their personal information and purchase points only and top up their cards by points then at the time of online purchase the deduction of points will happen and no money or credit card information is involved to be worry about and this will increase the level of confidence.
In this paper I will define marketing in my own words and also research what the definition is using two different sources. While supporting my answers with three examples from the business world, I will show the importance of marketing. Marketing applies to many different areas of an organization and after close review I will make it clear on how it relates.
To achieve this, Amazon needs to roll out its online payment system that can help in addressing issues such as security and privacy concerns. With the rapid use of internet in the globe today, there is a risk of identity theft and cyber attacks if the company is not keen. By setting up an online payment system, there is a great chance that all transactions between the company and their customers will be discreet. Moreover, the company needs to show more concern for their employee’s welfare as a way of promoting their corporate culture and getting the best out of them. In addition, the company can capitalize on their strong brand to roll more products and services to reach to more and more
Over the past few years the way in which money can be made has changed drastically. Many things such as banking, shopping and even business deals have become digitalised. All commercial transactions that take place online are what represent e-commerce. Within the e-commerce industry constantly new ways to generate money are being created. Currently one of the most popular ways to make money is through the video sharing website YouTube. This essay will discuss the history of YouTube, the infrastructure of the site, take a look at the commercial aspect of the site regarding the partner program and look at the way businesses are using the site productively. Lastly it will mention what is to be expected in the future and why this way of business will only look to increase dramatically.
As internet use develops, both businesses and consumers are utilizing this opportunity to achieve their goals. Some of these goals include expanding into greater markets for businesses and shopping online for consumers. These online transactions now encompass much more than the traditional online banking. They represent the billions of merchants and consumers whom take part in online transactions twenty-four hours a day. With this, credit cards and online transactions are quickly becoming an important legal issue. The different areas include: types of payment methods and their components, legislation, and online security such as encryption software. All parties must understand this complex scenario to successfully navigate and participate in any online transactions.
The Information revolution is changing our daily lives. With the rapid development of computer and internet, online commerce become quite common and plays an important role in the modern world. The online business has booming development in these few years. US online retail sales raised an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may due to the growing number of consumers who shop online. In the case of Asia, survey reported 77.6% of Internet users have online shopping experiences in 2003 (as cited in To, Liao & Lin, 2007). Online shopping is very different from traditional shopping. Consumers cannot touch and check the product before purchasing it, which means they are at higher risk of fraud than traditional shopping. Consumers also have other concerns such as credit cards security of online shopping. Then questions should be raised: what is the advantage of online shopping? Why people shop online? In following paragraphs, the advantage of online shopping for the consumer and consumer’s motivation to shop online will be reviewed and discussed.
According to this, it is obvious that the objective of marketing is to satisfy demand of customers by those ‘individual and organizational activities’ like promotion or pricing of goods, which are all just means to achieve that. Additionally, organizations could stand out from their competitors once they meet the needs of customers better than others. Thus, it can be said that the successful marketing is to provide competitive advantages for organizations by doing better in satisfying customers’ desires through products and other marketing activities.