Plastics

1409 Words3 Pages

Plastics are a product that is very common in our everday usage. We use plastics everywhere ranging for Tupperware to the cars that we drive. Although most everyone has accepted the fact that plastics make our lives easier and has become essential to us, there are people out there who are perhaps unaware of how important plastics are to our society, or people who just don't approve of plastics because of its environmental harm. An advertisement in a Health Care magazine tries to convince this audience why plastics are needed and the usefulness of plastics. The advertisement tries to show its audience that plastics play an important role in our everyday lives and tries to make the audience question where we would be without the use of plastics.

This advertisement, directed towards people that do not realize the usefulness of plastics or who do not approve of the use of plastics, through the use of pathos, logos, and ethos tries to persuade its audience that, "Plastics make it possible." The pathos plays on the audience's sympathy of why we should use plastics, the logos gives reasons how plastics are useful and why they are used in our society, and the ethos makes the audience feel that if unconvinced by the advertisement alone, there is more information available to them.First and foremost seen in the advertisement is pathos. The advertisement grabs the audience's attention by showing a picture of a bunch of boys playing football. Knowing that the children are our future and that the children of today shape our tomorrow, many people are concerned with the problems of our younger generations and care a great deal about what happens to our younger generations. The advertisement does a good job of playing on the audience's emotions by involving children. Half of the advertisement is covered by the picture of a bunch of little boys playing football. The boys are wearing football helmets and look as though there is not one scratch on any one of them.

The advertisement is trying to convey is that if it were not for the football helmets, which happens to be made out of plastic, then the boys would be hurt and all bruised up. This gives the image that the reason the boys can be rough with one another and not be hurt is do to the fact that they are all wearing plastic helmets.

Show More
Related

  • Taylor Swift Ap Language Essay

    645 Words  | 2 Pages

    This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.

    Read More

  • ASPCA Advertisement Analysis

    991 Words  | 2 Pages

    This advertisement from the American Society for the Prevention of Cruelty to Animals (ASPCA) immediately affects the viewer’s emotions. By playing sad music in the background while images of scared and injured animals pass the screen, the creators of this advertisement are successful in compelling many viewers to open up their wallets and donate to the cause. Through the use of common rhetorical devices as well as less obvious strategies, this advertisement targets the viewer’s mind and succeeds in its goal of presenting the topic as a problem that needs to be solved. However, it is interesting to consider whether the problem that should be addressed is really animal neglect or something bigger, like the fact that many citizens prioritize

    Read More

  • Charmin Toilet Paper Ad

    865 Words  | 2 Pages

    Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.

    Read More

  • Football Helmet Research Paper

    695 Words  | 2 Pages

    Football is a sport your mother warns you not to play, but your father is on the other side of the argument, encouraging you to do it because it is a “man’s game”. Even though you don’t want ruin your manhood, your mother is always right. Football is in the top three of most injuries caused in sports (HEALTH GRADES, INC) and a majority of it comes from concussions. A concussion is a temporary unconsciousness caused by a blow to the head. Football helmets are used to prevent that from happening and is still a battle today on creating the perfect helmet to protect these young athletes. The football helmet has undergone significant transformation during the evolution of the game. To find out how this important head gear came to be, you have to

    Read More

  • Comparison Of Plastic: A Toxic Love Story And A Dirge

    512 Words  | 2 Pages

    "Wailing, for the world's wrong!" ( A Dirge). In this quote someone can see how the author feels about the way the Earth is treated and his strong emotions to the subject. In this essay a person will read about to the similar themes, the similar tones and the different setting of two texts. The two texts are "Plastic: A Toxic Love Story" by Susan Friekel and "A Dirge" by Percy Bysshe Shelley. The first paragraph well be theme followed but tone and last but not least setting. The essay is to give you knowledge of how similar the two texts are, so to start off the first paragraph is theme.

    Read More

  • The Effectiveness of ASPCA's Commercial

    768 Words  | 2 Pages

    In 2010 the ASPCA (The American Society for the Prevention of Cruelty to Animals) came out with a commercial that would shock the advertisement industry. The effectiveness of this commercial is proven, simply by watching the reactions of the commercial’s viewers. For those who have never seen the video it has a very sad and morose tone to it. The commercial begins with showing pictures and videos of suffering animals with the song “Angel” playing in the background. While this is going on the narrator of the commercial (Sarah McLachlen) is softly talking about the suffering and abuse that these unfortunate animals go through. Through many different rhetorical techniques the viewers are many times brought to tears after watching this commercial. When thinking of pieces of Rhetoric that demonstrates the use of pathos, the first thing I think of is this commercial. The sole purpose of this commercial is to emotionally compromise the audience until eventually the viewers will donate money to the cause. This video is so affective at completing this goal because of the way it connects to the viewers, and the way it uses many different methods to attack the viewer’s emotions.

    Read More

  • Salvation Army

    813 Words  | 2 Pages

    ...hy environment to those who have had everything taken from them. Therefore, the overall effectiveness of this Salvation Army advertisement is very well done, it provides an emotional connection, provides logical facts, and uses proper creditability. The main element of pathos is the idea that children are suffering and with the help of a donation these children’s lives can be changed forever. For logos the use logical facts, such as the exact purposes have the company and how the donations are used. Ethos provides the advertisement with the company’s already well-known creditability and respect. This advertisement shows how effect the use of ethos, logos, and pathos can work to sell a product or and overall idea of hope to every audience.

    Read More

  • Use of Pathos in an Ad Commercial

    737 Words  | 2 Pages

    The advertisement of the Office of National Drug Control Policy strongly persuades the reader not to dabble with marijuana. In the image, the close-up of a crooked bicycle wheel sits on an asphalt road. At first glance, maybe the reader does not recognize what the image explains the reader and what is about. However, the viewer figures that there is a sad story in the ad. The viewer reads the story of this wheel on the upper right hand corner of the picture. Then the viewer understands that this advertisement is about marijuana. In this advertisement, Pathos, which is used for emotional appeal, is embedded efficiently. Also, it is the best choice for this anti-drug ad and more suitable than ethos or logos because appealing to person’s character or logic do not work so much for the marijuana addicts. That is why this image successfully persuades people who disregard the risks of marijuana.

    Read More

  • Rhetorical Devices Used In If You Let Me Play

    973 Words  | 2 Pages

    The advertisement, "If you let me play," provides evidence to support the implementation of three rhetoric devices: pathos, egos, and logos. Pathos is intended to convince the audience of a specific argument to instill an emotional response. The advertisement uses pathos to make girls and young women feel better about themselves by promoting positivity through sports. Also, the image of the little girl on the Nike campaign poster shows an emotional connection with the audience through her soft smile. The sympathetic look allows the audience to share a common feeling that Nike is

    Read More

  • Persuasive Essay On Smoking

    1066 Words  | 3 Pages

    In this case, CONAC, issued a campaign about smoking using children as their models. While others may hold the negative perspective regarding using young children in advertising, facts demonstrate that the point gets across to the audience when having kids model. As it appeals to their emotions, the public will understand on a more heartfelt note. With this image depicting a young boy surrounded by a cloud of smoke in the shape of a plastic bag, individuals can make the comparison of how secondhand smoking is similar to placing a bag over someone’s head. Even though this cruel picture is difficult to look at, this stands as an effective method of advertising to state their claim on lowering cigarette use. Returning to the CONAC slogan, “Smoking it’s just suicide, it’s murder”, individuals are not only reminded of the fact that smoking kills but they are faced with the realization of it killing other people around them. Today, society has the knowledge that smoking is dangerous; however, when it comes to the well-being of others, the thought never comes to mind. This pictures illustrates the sorrow in the child’s eyes as he slowly suffocates in this white cloud. Therefore, in modern media and internet, these pictures should be spread around, despite the appalling

    Read More

  • Rhetorical Analysis Of A Commercial

    784 Words  | 2 Pages

    Rhetoric is easily seen when comparing and contrasting these two forms of advertisement, as was proven. Between the Doritos commercial and the smoking billboard, examples of pathos, logos, and ethos were not hard to find. Both advertisements, though, were different in their ways of expressing rhetoric. Therefore, analyzing them individually was not the challenge, but choosing which manipulated rhetoric the best was hard. In general, it is important to recognize and interpret the pathos, logos, and ethos in all things and

    Read More

  • Helmet In Sports

    1201 Words  | 3 Pages

    Across numerous sports in the world, helmets are a staple of safety. Assumed to be a benefit, most athletes do not consider the risks of a helmet; both mental and physical risks. Society tells us that no matter what; a helmet will be safer than being exposed to harmful elements. There is also the idea that helmets are beneficial, but the way athletes use them causes more injuries than if a helmet had not been used at all. This culture, using your helmet as a tool, encourages more risky behavior for helmet wearers. Adventure writer and pilot, Lane Wallace argues that football culture is to blame for current helmet use, and that helmets are beneficial in her article “Do Sports Helmets Help or Hurt?” In his article “Disposable Heroes”, Neurologist David Weisman reasons that the worst helmets might be a better solution than better helmets.

    Read More

  • Argumentative Essay On Plastic Bags

    1499 Words  | 3 Pages

    Using plastic bags are second nature to people in this day and age. Warner acknowledges, “Much to the dismay of the environmentally conscious citizens worldwide, the ubiquity of the free plastic carryout bag has bred nonchalant consumers who take this modern convenience for granted” (646). Although some people are conscious about the environment, people strive more for convenience and do not think about the impacts using bags have not only on the environment, but on themselves as well. If something is bad for the environment, it will alternatively be bad for humans as well. When plastic bags are exposed to the sun from being littered all around, the ultraviolet rays cause the substances of plastic bags to weaken. After the substances weaken, the substances become invisible to the naked eye. The substances that are no longer able to be seen are toxic to humans (Warner 649). As a result of plastic bags being littered around, animals consume plastic bags. This is negatively affects humans because animals are often consumed. When humans consume animals like, fish, there can be plastic in the fish’s belly, which then transfers to the humans and this poses a concern for human’s health. Humans are negatively affected by plastic bags because of the toxic chemicals in plastic bags, as well as, consuming animals with plastic in their

    Read More

  • Plastic Bags

    816 Words  | 2 Pages

    This essay will discuss the various harmful effects of plastic bags, and demonstrate the risks that these bags impose on humans, animals, and the environment. It will also discuss a series of suggested solutions that could help reduce plastic bag usage. Although plastic bags appear to be fragile and light, their negative environmental effect is devastating. Plastic bags may cause large amounts of pollution at every step of their limited life cycle, from the extraction of raw materials, production, transportation, and recycling or disposal. Plastic bags can be defined as the most damaging form of environmental pollution.

    Read More

  • recycling plastic

    643 Words  | 2 Pages

    made from oil and natural gas. Using plastics to replace packaging materials such as metal

    Read More

More about Plastics

Open Document